The Secrets to Open Source Innovation
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Open Source: It's about the customer John Mark Walker John Mark Walker Open Source Ecosystems Manager, Red Hat Open Source Ecosystems Manager, Red Hat November 11, 2014 November 11, 2014
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Transcript of The Secrets to Open Source Innovation
Open Source:It's about the customer
John Mark WalkerJohn Mark WalkerOpen Source Ecosystems Manager, Red HatOpen Source Ecosystems Manager, Red HatNovember 11, 2014November 11, 2014
InnovationInnovation
How to fly “There is an art, ...or rather, a knack to flying. The knack lies in learning how to throw yourself at the ground and miss.”– Douglas Adams, Hitchhikers Guide to the Galaxy
Open Source == InnovationOpen Source == Innovation
Big Data Operating Systems
Virtualization
Cloud Computing Storage
Containers Mobile Compute
Developer Tools
Big Data Operating Systems
Virtualization
Cloud Computing Storage
Containers Mobile Compute
Developer Tools
Total Open Source Ecosystem
==Trillions of $$$
Millions of people
Total Open Source Ecosystem
==Trillions of $$$
Millions of people
Why Open Source?
● It's all about the Customer
ProprietaryVendor
ProprietaryVendor
CustomerCustomer
Open Source Vendor
Open Source Vendor
CustomerCustomer
Open Source Innovation
● A managed ecosystem● Guided by rapid, iterative customer
feedback● May not actually be the fastest way to
develop● But it is the most responsive to customers'
needs
Let's review:● Open Source's huge success● Not based on price● Center of innovation
Open Source:
It's about the customer, not (necessarily) the developer
The 4 Freedoms
● The freedom to run the program, for any purpose (freedom 0).
● The freedom to study how the program works, and change it so it does your computing as you wish (freedom 1).
● The freedom to redistribute copies so you can help your neighbor (freedom 2).
● The freedom to distribute copies of your modified versions to others (freedom 3).
A Tale of 2 Projects●One takes the closed route
●The other takes the open route
A Tale of 2 Projects●One takes the closed route
●The other takes the open route
Agility wins
Innovation was not the goal, just an interesting by-product
Agility wins
Innovation was not the goal, just an interesting by-product
UsersUsers
Freeloaders vs. Customers 99% freeloaders99% freeloaders
Repeatable use cases
Repeatable use cases
Market Credibility
Market Credibility
AdvocacyAdvocacy
Ecosystem DevelopmentEcosystem
Development
New Feature Ideation
New Feature Ideation
Bug reports, patches
Bug reports, patches
1% subscription customers1% subscription customers
Want product that works
Want product that works
Proven use cases
Proven use cases
Attracted to market leaderAttracted to
market leader
Colleague-recommended
Colleague-recommended
Need appsNeed apps
Requirements list
Requirements list
Large user base is an advantage
UsersUsers
Hypothesis:
When participants on a level playing field collaborate, agility and innovation
ensue
Hypothesis:
When participants on a level playing field collaborate, agility and innovation
ensue
Example #1: Science
- Age of enlightenment led to scientific boom
Example #1: Science
- Age of enlightenment led to scientific boom
Example #2: Beer
- Brewing renaissance began when “anyone could
do it”
Example #2: Beer
- Brewing renaissance began when “anyone could
do it”
Counter-example: Networking
- Dominated by proprietary systems, platforms
- Customer “pull” spurring SDN, NFV growth
Counter-example: Networking
- Dominated by proprietary systems, platforms
- Customer “pull” spurring SDN, NFV growth
Commonalities
●Not a “free-for-all”
●Managed ecosystem
●Rules
●Not a “free-for-all”
●Managed ecosystem
●Rules
Managed OSS Ecosystem
●4 Freedoms
●Copyright
●Trademarks
●Standards
●4 Freedoms
●Copyright
●Trademarks
●Standards
Customers Deliver Product
Think of open source as a supply chain
Customers Deliver Product
Think of open source as a supply chain
Open Source Supply Chain
●Sourcing is important
●Glue is important
●Process and governance
●Sourcing is important
●Glue is important
●Process and governance
Open Source Supply Chain
Productization: ----->Productization: ----->
Goal: Solutions that work
Goal: Solutions that work
Open Source Supply Chain
Productization: ----->Productization: ----->
Innovative“stuff”
●Research●Design●Architecture●Development●Ideation●Freedom to fail
Innovative“stuff”
●Research●Design●Architecture●Development●Ideation●Freedom to fail
Governance
●Contributions●Ownership●Dev process●Transparency●Control
Governance
●Contributions●Ownership●Dev process●Transparency●Control
Process
●QE, QA●Rapid Iteration
Process
●QE, QA●Rapid Iteration
Product
●Marketing, branding
Product
●Marketing, branding
Putting the hypothesis to the test:
- What does it say about cloud computing?
Putting the hypothesis to the test:
- What does it say about cloud computing?
Cloud Supply Chain
●Starts with Open Source product
●Glue is important
●Process?
●Starts with Open Source product
●Glue is important
●Process?
Cloud Supply Chain
Proprietary serviceProprietary service
FirewallFirewall
Open Source Solutions
Open Source Solutions
Lots of innovationover here!Lots of innovationover here!
Eh... not so muchEh... not so much
Freedom in the Cloud?
● Cloud services dominated by vendor lock-in
● No open source processes● Not yet enough customer “pull”● Enterprise adoption the key
● Agility wins
● Customers win
● Everyone wins
It's Up to You, the Customer
● Agility wins
● Customers win
● Everyone wins
It's Up to You, the Customer
Why is This Important?
INTERESTING TEXT HEREINTERESTING TEXT HERE
