The Secrets to Maximizing Your Holiday Sales!
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Transcript of The Secrets to Maximizing Your Holiday Sales!
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Holiday Sale Why?
►Create Retention
►Additional Revenues
►Investments
►School Impovements
►Open Additional locations
►Service to your loyal students
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The Plan
►Set Date & Time
►Ads and Promos internal and external
►Target Students for products/upgrades
►Send out customized programs
►Distribute Catalogs/wishlists
►Plan Sale Day
►Execute
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Date and Time
►Saturday before Thanksgiving!
►Set Specific Hours 4-6 depending
►9 AM to 3 PM
►No classes that day! Important
►Call-In Orders are acceptable that day
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Holiday Sale Marketing
►6-8 Weeks of constant ads and promos
►Hand out post cards in all classes over the next few weeks
►Hang 11x17 Holiday Sale Poster in your school and in local business
►Direct Mail all your students and lead prospect list
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Holiday Sale Marketing
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Holiday Sale Marketing
►Make announcements in all classes. Have staff talk it up 6 weeks prior
►Business to business cross-promotions
►Post on your school website
►Create an event page on your facebookpage
►Constant posts on all your social media sights facebook, googl+, pinterest, twitter,
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Holiday Sale Marketing ► Film a mini infomercial and post it socially and
email out
►weekly or twice weekly email blasts about the sale 6-8 weeks prior
► Post holiday gift ideas on your social sites 4 weeks prior
►Hand out the Century holiday catalogs and wishlists 3-4 weeks prior
►Text message 1-2 weeks prior
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Holiday Sale Marketing
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Holiday Sale ProgramsBasic ProgramBlack Belt ClubMaster ClubLeadershipDemo TeamCompetition TeamCardio KickboxingPersonal Training/Private LessonsBoot Bamp/Yoga/MMATricks/XMA ClassCamps: 1 day, spring, summer, holiday
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Holiday Sale Orders ►Weapons and Packages
► Sparring Gear and Packages
►Apparel
►Accessories
►Uniforms
►Training Bags, At Home Equipment, Mats
►Catalog Items
►Belt Racks
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Holiday Rules of Retail
►Only order stock for uniforms, weapons and sparring gears. You sell this year round.
►If you have a budget, keep your orders small.
►Try and target how many students need sparring package and how many need weapons packages
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Holiday Rules of Retail
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Holiday Rules of Retail
►Make new student gift baskets and have them wrapped and ready to go.
►Order samples of everything you are not going to stock: Swords, Apparel, Bags, equipment, novelties etc.
►Target and special groups in your school like fitness students and offer products
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Holiday Sale Orders
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Holiday Sale Upgrades ►Target 20-40 students who are eligible for
upgrades ie; Master Club, Black Belt Club, Fight Club, Demo Team, Tricks, Amerikick Extreme, kickboxing.
► Each upgrade must have sound reason!
►Contact them two weeks prior to the sale about how they qualify for upgrade and specials will be available if they are interested.
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Holiday Sale Upgrades
►For all the students interested in upgrades, give them customized program options. Include PIF, monthly, family discounts etc.
►Package your sale programs accordingly with discounts.
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Holiday Sale Upgrades
►Students to Target: New Yellow belts, students getting ready to spar, student moving to advance class, student who are interested in tournament training, students nearing black belt test.
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Holiday Sale Prep
►Decorate your school one to two weeks before the sale. Spend a little money and make your school nice and festive.
►Gather and train your sales team for the day.
►Email out a few sale items and programs a few days before-sneak peak
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Holiday Sale Prep
►Set up merchandise table areas with weapons, uniforms, gear, apparel, equipment, novelties etc.
►Have a table and chairs with refreshments and catalogs and wish lists for customers to place orders.
►Have a door greeter and floaters to help
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Holiday Sale Prep
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Holiday Sale Prep
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Holiday Sale Other Ideas
►Don’t oversell your PIF. Set a limit. Example; only 10 Master Club PIF will be available.
►Have discount cards to give out to customers. Good for a future purchase.
►Have new student packages ready $19.95 and $99.00 make two great price points
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Holiday Sale Other Ideas
►Advertise your sale external to local print and web.
►Get rid of old inventory
►Place your orders right away after the sale
►Avoid non Amerikick branded items
►Launch new program; yoga, mma etc.
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Holiday Sale Day Of ► Place lots of tables and chairs out for parents to sit
and place orders. On the tables have catalogs, wish lists, pens, snacks, flyers of program discounts. Etc.
► Have an area for kids to play but not see what the parents are doing.
► Have a gift wrapping/gift bag station available. Volunteer moms.
► Have plenty of catalogs and wish lists available
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Holiday Sale Day Of ►Use boards, banners, Flat Screen, Posters to list
that day only specials and list discounts.
►Use I-pads for all staff to complete purchases via perfect Mind
► Don’t run large programs on credit card machine. Use check or cash. Example: 3 year BBC for $3999.