The Secret To Trade Show Follow That Delivers A Steady Stream of Sales Leads
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Transcript of The Secret To Trade Show Follow That Delivers A Steady Stream of Sales Leads
The Secret to More Trade Show Sales
Leads
Presented By:
Chris Hamilton www.SalesTipADay.com
Kersten Klosswww.NetCastEvent
The Stats
•80% of leads are not followed up on
•80% of leads are not set to buy
•80% of leads don’t buy until after the 5th contact
The Math:
•Start with 100
•20% of 20% = 4
•Less than 5 touches = 0.8
Could Be:
•Start with 100
•80% of 80% = 64
•5+ touches = 51.2
Let’s Compare
Your Way
Our Way
So...
Even if half of the leads where to potentially buy in the future, then you will have a 32 X’s greater chance of getting their business
The Process:
•Email campaign
•4, 14, 30 and 30 repeat
•Segment
•Track
•See links they click on
Email Campaign:
•Add names to the email service
•Craft a follow up letter
•Send the letter
•Track the Clicks
•Create follow up emails
•Track and follow
See Who Opened:
See How Many Opens:
What They Clicked:
Follow Up:
•See who clicked
•How much they clicked
•See what they clicked
•Build a plan of attack
•Get the Business!!!!
Our Offer:
•Run a process that will dramatically increase your chances of sales
•Automatically add names to an email marketing campaign
Capture Names 6 Ways
•Business Card
•Sign Up Sheet
•QR Code
•Facebook Like
•Text Message
Text Messages
•325% better uptake
•70% to 100% read rate
•Capture the number for mobile marketing
•Capture name and email for email marketing
Comparison:
➡ $10,000
➡ 1000 Prospects
➡ 8 leads
➡ $1250/lead
➡ $10,000 + $750
➡ 1000 Prospects
➡ 520 leads
➡ $20/lead
62 X’s more effective
All for $750