The SCMM 2015: CHARITY STRUCTURE - United Way of …€¦ · Page 1 of 17 The SCMM 2015: CHARITY...
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Page 1 of 17
The SCMM 2015: CHARITY STRUCTURE
The Standard Chartered Mumbai Marathon
The Standard Chartered Mumbai Marathon (SCMM), now in its 12th edition, is amongst the top ten
marathons in the world. The event is not only a platform to test an individual’s athletic excellence but
also a unique fund raising event for charity. Over years, it has assumed a stature of eminence, being the
single largest philanthropic sporting event in India.
The Philanthropy Partner
United Way of Mumbai (UWM) the philanthropy partner for this event promotes and facilitates the fund
raising and distribution aspects of SCMM. UWM serves as the philanthropic platform while maintaining
a cause neutral level playing field for all participating NGO. All funds raised through the SCMM are
channelized through UWM which is responsible for the accounting and providing tax exemption receipts
to all donors.
This document elaborates the charity structure for 2015 edition. Whether you are an NGO, corporate, an
educational institution or an individual, you can find information on how to register for the event as well
as important dates and procedures for fund raising. This document is structured in the following
manner.
I. NGO Participation
a. Registration
b. Charity bibs
c. Process notes
II. Corporate participation
a. About this category
b. Team registration
c. Corporate challenge- employee fundraising
d. Process notes
III. Institutional participation
a. About this category
b. Team registration
IV. Individual fundraising
a. Registration
b. Categories- Fundraisers & Change Runners
V. Important Dates & Timelines
VI. Event Participation Fees and UWM donation retention
VII. Annexures
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[I]NGO Participation
SCMM is one of India’s biggest platforms to raise funds for an NGO. Over 400 NGOs have successfully
raised above INR 100 crore over the past 11 editions. All participating NGOs are required to register
with UWM and submit legal and statutory documents as part of the due diligence process. NGOs who
had registered for the SCMM last year need not to submit the documents again as part of their
registration process but are required to submit the utilization plan/ utilization report for funds raised in
SCMM 2014 and also intimate UWM about any change in legal status. UWM creates a profile and
donation page for each registered NGO on its website in the SCMM section.
A) Registration*:
All NGOs wishing to raise funds through SCMM 2015 have to register with UWM. There are two
registration forms depending on participation status of the NGO in SCMM 2014.
New NGO registration form: For all NGOs who are registering with UWM for the first time
and/or have not raised funds during SCMM 2014. Registration fee is INR 2,500.
Registration renewal form: For NGO’s who have registered with UWM in SCMM 2014 and
raised at least INR 10,000 overall. Registration renewal fee is INR 1,000.
For details on the registration process and documents required please check annexure I at the end of
this document.
*Please note that only NGOs that have submitted all 80G receipts to UWM for disbursements made by
United Way of Mumbai for SCMM 2014 will be eligible for registration.
B) Charity Bibs:
A total of 4000 running slots (bibs) have been reserved for NGOs who register for SCMM 2015, to help
them raise funds. These bib forms can be used to participate in any of the race categories of the SCMM
and can be blocked from UWM against a refundable deposit of INR 1,000 per bib. All participating NGOs
are eligible to block up to 12 bib forms each. The top 70 NGOs (as per weighted average formula on
funds raised through charity bibs) of SCMM 2014 are eligible for higher bib allocation. The minimum
funds to be raised per bib are INR 8,000.
If an NGO requires additional bibs, there will be a second and third round of allocation on the basis of
average amount per bib raised, subject to submission of all prior allocated bib forms. To understand the
bib blocking process, eligibility criteria and timelines please refer to annexure II.
C) Important process points:
1. Register the NGO with United Way of Mumbai (annexure I)
2. Block the allotted bibs by depositing INR 1000 per bib. You will have to raise a minimum of INR
8,000 per bib by the mentioned date (annexure II)
3. Return any unutilized bibs by the mentioned date to avoid deposit forfeits (annexure II)
4. Lookout for 2nd and 3rd allotment dates for additional bib requirements (annexure II)
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Note:
All fundraising in the SCMM 2015 is structured to address the key donor groups
Donor group Approached for
Corporate Corporate team participation
Charity bib
Educational Institutions Student Challenge
Individuals
Charity bibs
Fundraiser categories (INR 10,000 to INR 1,49,999)
Change Runner categories (INR 1.5 lakh onwards)
[II] Corporate Team Participation
A) About:
Corporate Team is a category specially designed for companies who wish to field employee teams to
participate in the SCMM and raise funds for charity. 6000 employees in 256 teams from 171 companies
had participated in the SCMM 2014. Besides raising substantial amount of funds for a cause, over the
years, this has emerged as an excellent employee engagement and team bonding activity. Corporate
teams on race day are hosted in a special tent for a differentiated fun experience and priority line up.
Companies participating in this category make a contribution towards an NGO of their choice while
registering for team sizes of 25 or 15 members. The company has a choice to make a single donation for
the registration or split into two cheques depending on whether this contribution falls under their CSR
mandate or not.
A corporate can register a maximum of 7 teams. The registration contributions applicable to 2
available team sizes are:
Team 25 (maximum 25 employees per team, registration contribution INR 4,00,000)
Team 15 (maximum 15 employees per team, registration contribution INR 2,75,000)
This contribution includes donation to chosen NGO, team members’ applicable event participation fees
and UWM donation retention*. However for a company making the contribution from their CSR budget,
and to be in accordance with the CSR bill which mandates only contributions made directly to project or
program eligible as per the company’s CSR agenda, a company can choose to split their contribution in
the following manner.
Team size In the name of UWM(applicable event
entry fees and UWM donation retention*)
In the name of beneficiary NGO
Team 25 INR 60,000 INR 3,40,000
Team 15 INR 40,000 INR 2,35,000
All contributions irrespective of option chosen are eligible for 80G tax exemption receipts.
*retained to defray administrative expenses
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B) Team Registrations:
To register, a company has to fill the corporate registration form and appropriate options for
contribution to register selected number of teams (annexure III for details).
Post registration UWM will provide Company with a login link for easy online registrations of team
members and a separate login access to the company coordinator that allows editing and selection of
final team members. This allows the company to run interesting employee engagement activities &
challenges tied to the final team selection.
C) Corporate Challenge:
This sub-category aims to encourage companies and their employees to voluntarily raise funds together
as a team for the causes supported by the company. Corporate teams raising funds would be celebrated
on social media and through the SCMM rewards and recognition programme. Details of the awards will
be communicated to corporates in due course of time.
D) Important Process Points:
1. Register your company and number of teams using corporate registration process (refer
annexure III).
2. Using the employee registration links provided, get interested employees to fill event forms
online.
3. Using admin login provided, select and submit the final team members by deadline.
4. Encourage employees to support the contribution of the company by being part of the corporate
challenge and raising funds as a team for any NGO/NGOs.
[III] Student Challenge A) About
This new category of SCMM 2015 aims to open participation as a team for educational institutions
willing to raise/contribute funds to any NGO registered with the SCMM. Slots are available for only 20
educational institutes this year. The fundraising target is INR 50,000 for a team of 5 members; for every
INR 10,000 additional funds raised will entitle the team to one additional registration, the maximum
number of members of a team can be up to 15 members. Teams crossing INR 1.5 lakh fundraising target
get priority participation status for SCMM 2016.
B) Team Registration
Institutions interested in registering in this category will be required to fill the registration form
along with a copy of their registration as an educational institute under the (Indian) Societies
Registration Act 1860 or as a public trust. A photocopy of this attested by the Head of the
Institution / equivalent should be submitted.
The Institution needs to select an NGO that should be registered with UWM.
The institution will be awarded 5 bibs on raising INR 50,000 and a bib for every INR 10,000
raised up to a maximum of 15 bibs per institution.
(please refer to annexure IV for more details)
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[IV] Individual Fundraising
Passionate people raising funds for their causes is the backbone of the philanthropic effort at the
Standard Chartered Mumbai Marathon and we aim to support these individuals to the fullest extent by
providing an efficient, empowering and effective platform to raise funds for a cause.
All fundraisers are encouraged to create their own fundraising page on the United Way Mumbai website
in the SCMM section. These personalized and feature rich pages allow customize appeals, set targets, get
donation notifications, share updates and are easy to share on social media. 100% of all donations
received on the online fundraiser pages is disbursed in full to the NGO supported by the
individual. UWM absorbs all payment gateway charges on the same. There are 2 categories of
fundraisers with seven levels of fundraising target, each with its own set of privileges.
Categories
All fundraisers are encouraged to set their own fundraising targets. As and when they cross each level
they gain the benefits of the level. Funds can be raised both on the online page as well as offline through
cheques. Offline amounts require to be submitted to UWM along with details in pledge form for it to be
updated on the fundraiser page.
Category Level Fundraising Amount
Fundraisers
Fundraiser INR 10,000
Fundraiser - Silver INR 50,000
Fundraiser- Gold INR 1,00,000
Change Runners
Change Maker INR 1,50,000
Change Investors INR 5,00,000
Change Leaders INR 10,00,000
SCMM’15 Change Icon INR 25,00,000
The important distinction between the Fundraiser and Change Runner categories is that Change
Runners get complimentary entry to the event in any race category of their choice. Please refer to
annexure V for fundraiser categories and benefits.
Please Note: Offline amounts raised incur UWM donation retention ranging between 4% to 0%
depending on fundraising level which is used to defray administrative expenses. The fundraising level of
the fundraiser as on 02 January 2015 determines the status on race day. Fundraisers who achieve
higher fundraiser levels post this date will be acknowledged post-race day in the charity docket, but will
not be entitled to any race day benefits.
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[V] Important Dates & Timelines
Activity Starts Ends
NGO Registration 25 July 2014, Friday
1st Round Allocation of Bibs 01 Aug 2014, Friday 06 Oct 2014, Monday
Unutilized Bibs return for full refund 12 Sept 2014, Friday
2nd Round Allocation of Bibs 15 Sept 2014 , Monday
22 Sept 2014, Monday
Unutilized Bibs return with INR 150 deduction 15 Sept 2014, Monday
01 Oct 2014,Wednesday
3rd Round Allocation of Bibs 06 Oct 2014, Monday
10 Oct 2014, Friday
Charity Bib Submission 04Aug 2014, Monday 17 Nov 2014, Monday
Corporate Team Registration 18 Aug 2014, Monday 29 Sept 2014, Monday
Page Submission for employee teams
20 Nov 2014, Thursday
Student Challenge Registration 11 August 2014, Monday
Fundraiser page registrations 02 Sept 2014, Tuesday 31 Jan 2015, Saturday
Fundraiser status for race day
02 Jan 2015, Friday
Offline Pledge Submission
23 Jan 2015,Friday
Expo 09 Jan 2015, Friday 11 Jan 2015, Sunday
Bib distribution for outstation runners 17 Jan 2015, Saturday
Race Day 18 Jan 2015, Sunday
[VI] Event Entry Fees and UWM donation retention* Applicable Event Entry Fees: (deductible from charity bibs & corporate teams)
Race Category Event participation fees
Full Marathon INR 1400 / USD 45
Half Marathon INR 1200 / USD 40
Dream Run INR 700 / USD 30
Sr. Citizens’ Run INR 350 / USD 15
Champions With Disability INR 350 / USD 15
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Registration Amounts & UWM donation retention* – NGO & Corporate Team
New NGO Registration INR 2500 one time
NGO Renewal Registration INR 1000 one time
Charity Bib Blocking Deposit INR 1000 / bib Refundable if unutilized & returned by
specified dates or filled submitted by 17 Nov
2014
Charity Bibs Min INR 8000 UWM donation retention*–INR 150/bib
Corporate Team 25 INR 4,00,000
UWM donation retention* – INR 35,000 out
of INR 4,00,000
Corporate Team 15 INR 2,75,000
UWM donation retention* – INR 25,000 out
of INR 2,75,000
Corporate Challenge fundraisers
UWM donation retention* – 2% of offline
funds raised
Online funds raised
No retentions by UWM.
Payment Gateway charges absorbed by
UWM.
Registration Amounts & UWM donation retention* – Fund Raisers & Change Category
Category
Amount to be
raised UWM donation retention*
Online funds raised
No retentions by UWM.
Payment Gateway charges absorbed by
UWM
Below Fund Raiser Gold Up till 99,999 4% of offline funds raised
Fund Raiser Gold INR 1,00,000 3% of offline funds raised
Change Maker INR 1,50,000 2% of offline funds raised
Change Investor INR 5,00,000 1.5% of offline funds raised
Change Leader INR 10,00,000 1% of offline funds raised
SCMM Change Icon INR 25,00,000 0% of offline funds raised
*donation retained to defray administrative expenses.
Page 8 of 17
Annexure I: NGO REGISTRATION
NGO Registration: Starts on Friday, 25 July 2014.
NGO registration forms for both new NGO registrations as well as renewal registration (for NGOs who
had registered with UWM and a raised a minimum of INR 10,000 @ SCMM 2014) will be available in the
download section of United Way Mumbai website (www.unitedwaymumbai.org).
NGO
Registrations
NGO Registration- Renewal form: For NGOs who have registered with UWM in
SCMM 2014 and raised at least INR 10,000.
The renewal form does not require NGO to re-submit all documents. Only the
audited financial report for last year, any changes in legal registration like FCRA/
bank account number/official address and fund utilization plan/ fund utilization
report of SCMM 2014 are required.
NGO Registration- Renewal form will have to be submitted along with a cheque
for INR 1,000 in favour of ‘United Way of Mumbai’.
All other NGOs are required to fill the New NGO registration form along with
required documents along with a cheque for INR 2,500 as registration charges in
favour of ‘United Way of Mumbai’.
Please submit self-attested (signed by authorised signatory and stamped with
organisation’s seal) photocopies of-
Duly filled registration form
NGO registration certificate
12A certificate
80G certificate
FCRA (if applicable)
PAN card
Address proof
Audited financial reports for last 3 years
Soft copy of the NGO registration form along with logo of your NGO in .jpeg or
.eps format should be emailed to [email protected]
NGO profile
page
Post registration, UWM sends a confirmation mail to the NGO with the link to its
fund raising webpage. The page contains profile and write up of the NGO as
provided by the NGO in the registration form. It also displays a prominent
“donate” button to facilitate online donations. NGO pages will be linked to
supporters’ and corporate pages. There will also be a link to the NGO list from the
official event website (www.scmm.procamrunning.in).
Although, there is no given last date for NGO registration, it is advisable to register early so that there
is ample time to raise funds.
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Annexure II: BIB BLOCKING & SUBMISSION
Category
Procedure Remark
Bib Blocking
01 August 2014
to
06 October 2014
-Check Top 70 NGO list
on UWM website.
-Fill bib blocking form
(downloadable from
UWM website)
-Prepare bib blocking
cheque (one cheque for
the total number of bibs
@ INR 1,000 bib)
Ranking is based on weighted average formula. 60%
weightage to the average amt. raised per bib and
40% weightage to the total amt. raised through
charity bibs.
All NGOs not in the top 70 list are entitled to block up
to 12 charity bibs.
After receipt of bib blocking amount, NGO will
receive the physical charity bib forms to with an
acknowledgement copy.
The donation amount to be raised against each bib
must be min. INR 8,000.
Returning
unutilized bibs
Fill “Return Form-
Unutilized bibs”.
(Downloadable from
UWM website)
INR 1000/per bib (full refund) if bibs returned
on or before 12 September 2014
INR 850/per bib (refund) if returned between
15 September 2014 to 01 October 2014.
No refund if the bib forms are returned after 01
October 2014
Second
Allocation
15 September
2014 to 22
September 2014
Third Allocation
06 October 2014
to 10 October
2014
Fill bib blocking form
(Downloadable from
UWM website)
Submit bib blocking
deposit cheque @ INR
1,000 per bib
This allocation round will depend on availability
of unutilized bibs.
Mandatory criteria: To be eligible, NGOs have to
submit all completed charity bib forms (1st
Allocation) + donors cheques (min. INR
8,000/bib) + charity bib summary sheet
Ranking will be based on average amount raised
per bib. A higher average would result higher
ranking and chance to get more bibs.
Charity bib form
Submission
04 August 2014
to
17 November
2014
Fill charity bib summary
sheet. (Downloadable
from UWM website)
Send softcopy of the
above sheet to
scmm@unitedwaymum
bai.org
Charity bib forms should be duly filled and
signed by the individual runners.
Copy of Govt approved Identity proof should be
attached with the form.
If runner is having timing certificate of SCMM
2014 or other approved runs, attach a copy.
Group entries are possible only for 10 and
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Submit Charity bib
forms along with Donor
Cheques (min. INR
8,000/bib)
above dream run runners. A covering letter
containing details of : Group name, Group Size,
Group leader name and contact details, List of
runners.
Group entry forms should be kept in separate
envelope.
Expo
(For Collection of
running bibs+
Goodie Bags) +
timing chips
(only for FM and
HM)
09 January 2015
to
11 January
2015
Bring confirmation mail
copy (sent by Procam)
Copy of Govt. approved
ID Proof)
Group Entries:
Covering letter for bib
collection & copy of
Govt. approved ID Proof
of the runners.
Runners have to come personally to collect their
bib.
For Full & Half Marathon: 1 representative can
collect only one bib. Authorization letter will be
required from runner.
For Dream Run: 1 Representative can collect only
5 bibs at a time. Authorization letters will be
required from runners.
Group Entries: Group leader or a representative
can collect all bibs.
Disbursements
to the NGOs
December 2014
and February
2015
In the following order:
Corporate challenge
Charity Bibs
Offline funds
Online funds
Disbursement will be through direct bank
transfer
Bib Blocking refund: In the month of December
2014
All disbursements will be completed before
March end
80G receipts for
the Donors
February 2015
Online donations- soft
copy emailed
Donations above INR 100/- will be entitled for
80G receipts.
80G receipts for charity bib donations will be
sent to the respective NGOs.
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Annexure III: CORPORATE TEAM
Registrations
Registration opens on Monday, 18 August 2014.
Closes: Monday, 29 September 2014 or till the slots last.
Fill the Corporate team registration form and make an upfront, non-refundable
contribution of the registration amount either as a single cheque in the name of
United Way of Mumbai or as two cheques one in the name of the beneficiary NGO
and the other in the name of United Way of Mumbai.
A corporate can register/block a maximum of 7 teams. Registration amount
applicable to 2 available team sizes are:
Team 25 (25 employees per team) INR 4,00,000/-
Team 15 (15 employees per team) INR 2,75,000/-
This amount includes donation to chosen NGO, team members’ event entry
fees and UWM donation retention*.
UWM donation retention*:Team 25 – INR 35,000 | Team 15 – INR 25,000
Event entry fee: As per race category chosen by employees.
The corporate needs to specify the beneficiary NGO. There are two options available
to make above contributions.
OPTION 1
For companies
participating
through their
CSR budget
The company can divide registration amount into two cheques –
For Team 25 - (i) INR 3,40,000 in favour of chosen NGO, (ii) INR 60,000 in
favour of United Way of Mumbai. The INR 60,000 cheque will include entry
fees for individual team members and UWM’s donation retention*
For Team 15 – (i) INR 2,35,000 in favour of chosen NGO, (ii) INR 40,000 in
favour of United Way of Mumbai. The INR 40,000 cheque will include entry
fees for individual team members and UWM’s donation retention*
OPTION 2
All other
companies
The company needs to issue a single cheque as in past editions in favour of ‘United
Way of Mumbai’ for which UWM will issue an 80 G tax exemption receipt.
Corporate
Team
registration
module
Once the company gets registered, the corporate employees have to register
themselves online. UWM will share the URL & password with the corporate
coordinator. The employees can register online to any race category of their choice-
Dream Run, Half Marathon and Full Marathon. Submission of online registration
link closes on Thursday, 20 November 2014.
Please Note:
You will not be able to submit the form if any of the mandatory fields is
incomplete.
Once submitted, you will not be able to access it or to make any changes.
*donation retained to defray administrative expenses.
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Individual
Employee
Pledge Raising
Employees who are part of the Corporate teams are encouraged to raise funds in
their individual capacity, for the same charity as supported by the corporate or a
different charity depending on their choice. They can create an individual online
giving page and/or be part of Corporate Challenge pledge raising.
Corporate
Participation
Benefits
Some of the benefits that members of the Corporate Team can look forward to –
1. Employees will be hosted in a special CC Tent separate from general race in
Azad Maidaan race day.
2. Bibs will have ‘CORPORATE TEAM’ mentioned irrespective of the race
category.
3. Regular newsletters and pre-race day communication.
4. Participants will be lined-up ahead of general category on race day during the
Dream Run.
5. Team acknowledgement on website and charity docket.
6. Pledge raising workshop conducted by UWM along with beneficiary NGO, on
request and prior intimation, for the team members.
7. Online giving page facility on our website and tax exemption 80G receipts to
every donor and corporate.
8. Individual corporate fundraisers will be rewarded a certificate and the highest
fundraiser in every corporate will be honoured with a trophy.
Expo Days
The running bibs with timing bib tags (for HM and FM) and runner kits will have to
be collected by NGOs or individual runners from one of the Procam kiosks during
the Expo days. Individuals should carry the confirmation email and a government
approved photo id proof when they come to the Expo to collect their running bibs. If
NGOs are collecting on behalf of their runners, kindly carry authorization letter and
above mentioned documents for all respective runners. All half and full Marathon
runners have to come personally to collect their bibs.
All dream run participants of corporate teams are considered to be group entries
and can be collected from the UWM counter at the Expo.
Expo will be conducted from Friday, 09 January 2015 to Sunday, 11 January 2015.
Race Day Special separate holding area and tent for Corporate Team participants with
refreshments, games and entertainment for runners.
80G Receipts All contributions are eligible for 80G tax exemption receipt.
NOTE:
If the corporate comes under FCRA regulations, please note that the designated beneficiary NGO
must have FCRA permission. Also, while registering, the foreign company must submit
shareholder pattern, without which our bankers will not be able to process the donation
Page 13 of 17
Annexure IV: Student Challenge
Student Challenge
This is a category where government accredited educational institutions could participate.
Eligibility
Criteria
The Institute needs to be registered as an educational institute under the
(Indian) Societies Registration Act 1860, its amendments that validates
the authenticity of the body as a recognized educational institution.
The photocopy of this document needs to be attested by the Head of the
Institution.
The institute needs to specify the beneficiary NGO which should be
registered with UWM
Registration
process, Bib
Allocation
Registration opens on Monday, 11August 2014 Slots are available only for 20 Educational Institutes to register.
Registrations will be open till the slots last.
Initially, the institute will be eligible for 5 bibs. Registrations to avail of
these bibs will be effected only post the institute raising minimum
amount of INR 50,000 for the chosen beneficiary NGO.
The Institute will be given pledge raising forms to raise funds.
For every INR 10,000 raised after raising a total of INR 50,000, the
institute can avail of 1 bib for every INR 10,000 raised. Irrespective of the
maximum amount raised, an institute can get a maximum of only 15 bibs.
The bibs will be awarded at the expo on the basis of the amount raised as
on Thursday, 18 December 2014.
Runner
Profile
These 15 bibs could be given to students (12 years and above), teachers,
members of PTA associations, Staff, Donors, alumni or beneficiaries.
The institute needs to ensure that there are at least 5 students (who are
enrolled in the institute as on 18 January 2015) in the SCMM.
Total teams
per institute
Initially the institute can book only one team of 15.
Subject to availability of slots the institute can request for a total of 3
teams.
Race
Categories
All participants in the Student Challenge are eligible for the Dream Run.
Page 14 of 17
If a participant wishes to run the marathon/half marathon in this
category, they should be 18 years and above & they also need to submit a
timing certificate as per the rules and regulations of the Standard
Chartered Mumbai Marathon 2015 (visit www.scmm.procamrunning.in
for marathon/half marathon entry rules).
Please Note:
Once registered, the race categories cannot be changed.
The bibs are non-transferable. Only the ones allotted the bibs can
participate in the run.
Fundraising
Interface
All fundraisers have two options through which they can raise funds-
Online (their donors donate on their fund raising page) and Offline
(cheques and DDs).
To simplify and keep the offline process organised, UWM has provided
two tools in the download section of its website- Pledge Sheet Summary
and Pledge Sheet Details. Please fill these forms providing all the details
while submitting the cheques/DD.
In addition, email the soft copy of these forms to us before you submit the
hard copies along with cheques or DDs.
Last date for offline pledges- 23 January 2015
Last date for online pledges- 31 January 2015
Priority
Institute
Institutes raising more than INR 1,50,000in SCMM 2015 get Priority
Institute* status in SCMM 2016.
*Priority status ensures a reserved spot in SCMM 2016 (if registered
within the eligibility period)
On race day the priority institute team would be hosted in the Corporate
Challenge tent.
Rewards
The institute with the highest average amount per bib will be rewarded
the coveted ‘Standard Chartered Mumbai Marathon 2015 Institute Of The
Year’ trophy with special mention the charity docket and press releases.
Annexure V: Individual Fundraisers
Fundraising which is popularly called ‘Pledge raising’ is the process activity wherein the runner asks
friends, family and colleagues to support their participation by donating to a cause close to the runner’s
heart. All fundraisers not falling in the Change Runner category, i.e. do not raise at least INR 1.5 lakh for
their chosen NGO, come under the Fund Raiser category.
Page 15 of 17
All donations above INR 100 will be issued an 80 G receipt for tax saving purposes provided all relevant
donor details are provided. Every individual who raises above INR 10,000 from multiple donors is
classified as a Fundraiser. Depending on the fundraising amount, the individual gets upgraded to
different categories. The fundraiser is not necessarily someone who is participating in the event.
The fundraiser’s level as on 02 Jan 2015 determines the status and eligibility for benefits on race
day. Fundraisers who reach higher levels post this date will be acknowledged in the official
charity docket and post event communications.
On reaching Level Benefits
INR50,000 Fundraiser
Silver
Social media mention, name carried in the charity docket. INR 1,500 as
donation to your NGO from UWM on achieving this target*
*Fundraiser should have a minimum of 5 donors.
INR1,00,000 Fundraiser
Gold
Social media mention, name carried in the charity docket, if a registered
dream runner then entry into corporate team tent for priority line
up.(UWM donation retention*: 3%)
INR 1,500 as donation to your NGO from UWM on achieving this target.
Taking total contribution from UWM to INR 3,000*
*Fundraiser should have a minimum of 5 donors.
On reaching INR 1,50,000 the fundraiser becomes a Change Runner. The individual at this stage is
entitled to a SCMM 2015 running number bib as well as all the privileges of the fundraiser category.
INR1,50,000 Change
Maker
• Running Bib
• Official event kitting (event T shirt)
• Name and profile will be featured on the official event website and
event SNS platforms.
• Race Day: Hosted at the marquee (only self) and the invitee parking
pass
• Priority line-up in Dream Run
• Processing, reconciliation and acknowledging all pledge cheques
received, issuing receipts, thank you letters and 80G receipts of donors
• Personal visits of NGOs that the individual has endorsed (on request)
(UWM donation retention*: 2%)
INR5,00,000 Change
Investor
All benefits of a Change Maker +
• Track suit added in the official kitting (of change maker)
• Visibility at Get Active Expo – ‘The Wall of Change’
• Secure 1 additional Dream Run bib on completion of target (at regular
cost of INR 700)
• Framed race day photograph (where captured by www.marathon-
photos.com)
(UWM donation retention*: 1.5%)
Page 16 of 17
INR10,00,000 Change
Leader
All benefits of a Change Investor +
• Shoe added to the official kitting (of Change Investor)
• Secure 2 additional Dream Run bibs on completion of target (at regular
cost of INR 700) (ie. 3 additional bibs, including one of change investor)
• Race Day: additional person (+1) Hosted at the marquee
• Invitation to SCMM charity awards night
(UWM donation retention*: 1%)
INR25,00,000 SCMM
Change
Icon 2015
All benefits of a Change Leader +
• Specially designed event kitting
• Personal chaperone/volunteer on race day.
• Invitation to an exclusive Event function “Beyond The Finish Line”
• Special feature on event website + facebook
• Secure 2 additional Dream Run bibs on completion of target (at regular
cost of INR 700/-) (ie. 5 additional bibs, including 3 of Change Leader)
• Race Day: One additional person hosted at the marquee ( Total : self +
2, including benefits of change leader) and the invitee parking pass
• Priority line-up (irrespective of race category).
• Name/photo in post event advertorial
Donation retention : NIL
*Donations retained on offline funds raised to defray administrative expenses.
Pledge
Raising
All fundraisers have two options through which they can raise funds- Online (their
donors donate on their fund raising page) and Offline (cheques and DDs). To simplify
and keep the offline process organised, UWM has provided two tools in the download
section of its website- Pledge Sheet Summary and Pledge Sheet Details. Please fill these
forms providing all the details while submitting the cheques/DD.
In addition, email the soft copy of these forms to us before you submit the hard copies
along with cheques or DDs.
Last date for offline pledges- 23 January 2015
Last date for online pledges- 31 January 2015
Expo Days
Individual Change Runners should carry the confirmation email and a government
approved photo id proof when they come to the United Way of Mumbai kiosk at the Expo
to collect their running bibs. If NGOs are collecting on behalf of their Change Runners,
kindly carry an authorization letter and above mentioned documents for all respective
runners. All half and full Marathon runners have to come personally to collect their bibs.
Race Day
Entry into the VIP Marquee for self and 1 guest+ 1 car park pass
P.S. - Please email Change Runner’s car registration number, type of car, driver’s name
and mobile number to us by 02 January 2015, so that parking passes can be arranged on
time.
80G
Receipts
and
80G receipts will be given to all donations above INR 100. 80G receipts to all online
donors will be emailed to the id which was provided while making the online
transaction. Please make a note of that id.