The science of coolness: 5 simple steps to boost your design cool factors
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Transcript of The science of coolness: 5 simple steps to boost your design cool factors
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Le Do Nguyet Minh | Junior Graphic Designer | [email protected]
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Caleb Warren Magaret C. Campbell
FOUR MAIN TRAITS OF COOL DESIGN
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1. It is socially constructed
• Cool is how an subject perceived by others• “Objects and people are cool only to the
extent that others consider them cool”
The Four Traits of Cool Design
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2. It is subjective and dynamic • What people consider cool change over
time and across different people.• Because perceptions changes• A cool design needed to constantly
changing
The Four Traits of Cool Design
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The Four Traits of Cool Design
3. It is desirable• Coolness is perceived to be a positive
quality• People like products and brands that are
cool.• Cool is valued
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The Four Traits of Cool Design
4. It is set apart from others• Cool people and brands follow its own
path, regardless of the norms, beliefs, or expectation of others.
• Being different without going over the line• “Different isn’t always better, but better is
always different.”
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1. Find a spot in the market
• Consider what to design and who is it for
• Are there other similar design in the market?
• Identify the gap between you and your competitors
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Cheeseburger Wrapping SetGift Couture
• Set your product apart and grab audience’s attention.
• An unusual design for an ordinary product can generate ‘coolness’ and excites people.
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2. Understand your audience
• Find out what is perceived to be acceptably strange.
• If it goes over the line, it won’t be cool anymore
• Research & research
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Dumb Ways To DieMelbourne’s Metro Trains
• Reduce 21% in accident and deaths as a result
• Melbourne’s Metro Trains combined elements that loved universally: catchy music and cute characters
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3. Try to appear effortless
• Cool design should appear effortless and natural (even though it’s not)
• It also should appear to not rely on the approval of others (even though it does)
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Apple ProductsApple
• The Apple produces are functionality focused, beautifully designed, and are super cool
• Design something interesting to provoke curiosity, yet simple to understand
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4. Adapt to the time
• What it perceived to be ‘cool’ comes and goes.
• To stay cool you need to keep an eye on trends
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• Many brands have refined their logos to minimalism/flat design trend
• Keeping up on the game will help your designs be fresh, current, and cool
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5. Look to the past
• ‘Coolness’ comes and goes; and sometimes it comes around again.
• To anticipate what will be cool is to look at what has been cool.
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5. Look to the past
CIRQ. Home PageCIRQ.
• Determine the reason it was popular then and think about if it has relevance to today.
• Don’t reproduce it, reinvent it.
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1. Find a spot in the market
2.Understand you audience
3.Try to appear effortless4.Adapt to the time5. Look to the pastLe Do Nguyet Minh | Junior Graphic Designer | [email protected]