THE SAME WORLD IN OTHER WORDS

LJUBLJANA, MARCH 2013

THE SAME WORLD IN OTHER WORDS 1

1 2

first southeast europe meetings industry magazine

@kongresmagazine

Editor in Chief'ORAZDADAssistant to the Editor in Chief Jan

KlavoraEditor of Croatia Addendum Daniela Kos

Editor of Kongres Telescope Robert CotterAssociate Editor of Kongres Telescope

Artemis Skordili

Editorial Board 2ENATA"ALAIC'ORAZDAD!NUA'AI-IHA+OVAI6ILJAM+VALI3REO0ETERLI4ATJANA

2ADOVI-AJA6IDERGAR2OK+LANNIK

Editorial Board of Croatia Addendum $ANIELA+OS!LEKSANDRA5HERNIKUREK

2OKO0ALMI

Design!NDREJA-ARTINCdtp and prepress 0REMEDIA!NDREJ*UVANTranslation$ANAJA"ESNARD)VANESI

Printing Almarose d.o.o.CirculationCOPIESISSN Number 1855-8615

4HE+ONGRESMAGAZINEISENTEREDINTOTHEMEDIAREGISTERUNDERSEQUENCENUMBER

Magazine issued in *ANUARY!PRIL*ULY/CTOBER$ECEMBER

Publisher, Production and Marketing 4OLERANCA-ARKETINGDOOTIHOVA3),JUBLJANA

t f

eKONGRES GOMICEEU

Issue date-ARCH

&ORTHECONTENTREPRODUCTIONITISREQUIREDTOGETTHEWRITTENEDITORIALCONSIGMENT

Our selectiOn

0AGEColumn(OWTOBRANDANATIONCitizens need to believe in a nation brand$AVOR"RUKETA

0AGEIn focus7HENWORLDSCOLLIDEgHOWHYBRIDDIALOGUECANLEADTOREALLIFECONNECTIONS3HOULDYOUFEELTHATKEEPINGONLINECONTACTISABURDENANDAWASTEOFTIME&INDOUTINTHISARTICLERuud Janssen

0AGEKongres travelogue,JUBLJANA:AGREB"EOGRAD*RUD]GDG

0AGECroatia Addendum#ROATIAN#ONVENTIONAND)NCENTIVE"UREAU#ROATIAIS-EDITERRENEAN#ENTRAL%UROPEAN ANDA$ANUBIANCOUNTRYDaniela Kos

0AGECroatia Addendum)VICA-AX+RIZMANI%SPLANADE:AGREBISABRANDFORITSELFDaniela Kos

0AGEKongres telescope-ALAYSIA4HE#ROSSROADSOF!SIA!SIAS-EETINGS'ATEWAY

cOntents

5 A word from the editor6 ColumnBY0AUL+ENNEDY ColumnBY$AVOR"RUKETA

News 0HOTOSESSIONS

Interview 6INCENTVAN7ULFEN

In focus 7HENWORLDSCOLLIDEgHOWHYBRIDDIALOGUECANLEAD

TOREALLIFECONNECTIONS !FUTUREBEYONDSOCIALMOBILEANDDIGITALTACTICS (OWTOUSENEWTECHNOLOGIESINTOURISMMARKETING 3HORTcvbINTERVIEWSABOUTTHEPRESENTANDFUTURE

Surveys .EWMEDIAANDDESTINATIONSMARKETING

THETHEORETICALANDPRACTICALANALYSIS $ECEMBER0RICE"AROMETERFORA3ELECTIONOF Cities in Se%UROPE

Gastronomy 3EXY#ONGRESSRECIPES

+ONGRESATTHE+EYHOLE

Kongres travelogue ,JUBLJANA :AGREB "EOGRAD

Kongres Ljubljana .EWSFROM,JUBLJANA4OURISMg#ONVENTION"UREAU

Examples & advice 'OODPRACTISEEXAMPLES 'ADGETS59 WWWSRCESLOVENIJESI +ONGRES-AGAZINEg)NTERESTINGREADING

Top 10 TOPSEEWINTERINCENTIVEMEETINGSDESTINATIONS

Croatia Addendum #ROATIANCONVENTIONANDINCENTIVEBUREAU #ROATIANHOTELIERSANDAGENTSONCONGRESSYEAR 2OKO0ALMI!REYOUcGREENo )VICA-AX+RIZMANI%SPLANADE:AGREBISABRANDFOR ITSELF 7HYISITIMPORTANTTOHAVEAPCOCERTIFICATE %NFANT4ERRIBLE,EO5RLI 4REATYOURSELVESTO!DVENTIN:AGREB

Kongres telescope -ALAYSIA4HECROSSROADSOF!SIA !6ERY7ARM7ELCOME "ANGKOK2EVS5PFOR"USINESS

+/.'2%3-!'!:).%)3-%$)!0!24.%2/&

www.facebook.com/kongres.magazine

THE WORLD ROLLS. DO YOU ROCK IT?

In many ways the mee#ngs industry is similar to rock'n roll. It is passion, dedica%on, striving to be dierent and visible. To show all that you 've got with your heart and a strong voice in the right moment. To inspire the audience and leave an impression. To have a special connec*on with every listener and respond to their wishes. To ensure that the listener becoms your fan.

You know how to inspire, and we have a stage on which to present. This is the Kongres Magazine. In its editorial board with a very special euphoria we werw preparing the new number. Since in the six years of successful issuance we have go.en to know its audience, it can without exaggera-on be said that we know what they need and what bars they want to hear.

Therefore we have this year brought it even closer to its readers, breathed into it new content and changed it into an even more a/rac0ve ou2it, all with the aim to become a unique, crea0ve and eec$ve medium for dialogue between you onstage and your buyers in the audience. We are hoping that everyone who is turning the world of congress tourism nds their own space in it. Therefore, we oer a range of solu,ons for your dialogue with readers, from text-wri$ng and web op#misa#on to promo%ons in the magazine and on social networks.

In the following lines we present our new service SPECIALISED CONGRESS MEDIA AGENCY and we invite you to send us your greatest hits, contribu+ons, ads with which you want to "shake the scene" and step on our stage.

The stage is yours. Impress your audience.

Range of both print and online edi(ons of the Kongres Magazine is more than impressive. In 6 years 24 issues of the Magazine were published, 8 special edi*ons with some 690 contribu)ons that were read by more than 53.000 people. Are you with us?

THE SAME WORLD IN OTHER WORDS 2

1 2

first southeast europe meetings industry magazine

@kongresmagazine

Editor in Chief'ORAZDADAssistant to the Editor in Chief Jan

KlavoraEditor of Croatia Addendum Daniela Kos

Editor of Kongres Telescope Robert CotterAssociate Editor of Kongres Telescope

Artemis Skordili

Editorial Board 2ENATA"ALAIC'ORAZDAD!NUA'AI-IHA+OVAI6ILJAM+VALI3REO0ETERLI4ATJANA

2ADOVI-AJA6IDERGAR2OK+LANNIK

Editorial Board of Croatia Addendum $ANIELA+OS!LEKSANDRA5HERNIKUREK

2OKO0ALMI

Design!NDREJA-ARTINCdtp and prepress 0REMEDIA!NDREJ*UVANTranslation$ANAJA"ESNARD)VANESI

Printing Almarose d.o.o.CirculationCOPIESISSN Number 1855-8615

4HE+ONGRESMAGAZINEISENTEREDINTOTHEMEDIAREGISTERUNDERSEQUENCENUMBER

Magazine issued in *ANUARY!PRIL*ULY/CTOBER$ECEMBER

Publisher, Production and Marketing 4OLERANCA-ARKETINGDOOTIHOVA3),JUBLJANA

t f

eKONGRES GOMICEEU

Issue date-ARCH

&ORTHECONTENTREPRODUCTIONITISREQUIREDTOGETTHEWRITTENEDITORIALCONSIGMENT

Our selectiOn

0AGEColumn(OWTOBRANDANATIONCitizens need to believe in a nation brand$AVOR"RUKETA

0AGEIn focus7HENWORLDSCOLLIDEgHOWHYBRIDDIALOGUECANLEADTOREALLIFECONNECTIONS3HOULDYOUFEELTHATKEEPINGONLINECONTACTISABURDENANDAWASTEOFTIME&INDOUTINTHISARTICLERuud Janssen

0AGEKongres travelogue,JUBLJANA:AGREB"EOGRAD*RUD]GDG

0AGECroatia Addendum#ROATIAN#ONVENTIONAND)NCENTIVE"UREAU#ROATIAIS-EDITERRENEAN#ENTRAL%UROPEAN ANDA$ANUBIANCOUNTRYDaniela Kos

0AGECroatia Addendum)VICA-AX+RIZMANI%SPLANADE:AGREBISABRANDFORITSELFDaniela Kos

0AGEKongres telescope-ALAYSIA4HE#ROSSROADSOF!SIA!SIAS-EETINGS'ATEWAY

cOntents

5 A word from the editor6 ColumnBY0AUL+ENNEDY ColumnBY$AVOR"RUKETA

News 0HOTOSESSIONS

Interview 6INCENTVAN7ULFEN

In focus 7HENWORLDSCOLLIDEgHOWHYBRIDDIALOGUECANLEAD

TOREALLIFECONNECTIONS !FUTUREBEYONDSOCIALMOBILEANDDIGITALTACTICS (OWTOUSENEWTECHNOLOGIESINTOURISMMARKETING 3HORTcvbINTERVIEWSABOUTTHEPRESENTANDFUTURE

Surveys .EWMEDIAANDDESTINATIONSMARKETING

THETHEORETICALANDPRACTICALANALYSIS $ECEMBER0RICE"AROMETERFORA3ELECTIONOF Cities in Se%UROPE

Gastronomy 3EXY#ONGRESSRECIPES

+ONGRESATTHE+EYHOLE

Kongres travelogue ,JUBLJANA :AGREB "EOGRAD

Kongres Ljubljana .EWSFROM,JUBLJANA4OURISMg#ONVENTION"UREAU

Examples & advice 'OODPRACTISEEXAMPLES 'ADGETS59 WWWSRCESLOVENIJESI +ONGRES-AGAZINEg)NTERESTINGREADING

Top 10 TOPSEEWINTERINCENTIVEMEETINGSDESTINATIONS

Croatia Addendum #ROATIANCONVENTIONANDINCENTIVEBUREAU #ROATIANHOTELIERSANDAGENTSONCONGRESSYEAR 2OKO0ALMI!REYOUcGREENo )VICA-AX+RIZMANI%SPLANADE:AGREBISABRANDFOR ITSELF 7HYISITIMPORTANTTOHAVEAPCOCERTIFICATE %NFANT4ERRIBLE,EO5RLI 4REATYOURSELVESTO!DVENTIN:AGREB

Kongres telescope -ALAYSIA4HECROSSROADSOF!SIA !6ERY7ARM7ELCOME "ANGKOK2EVS5PFOR"USINESS

+/.'2%3-!'!:).%)3-%$)!0!24.%2/&

www.facebook.com/kongres.magazine

SPECIALISED MEETINGS INDUSTRY MEDIA AGENCY

The Kongres Magazine, being a member of the IMRN - Interna'onal Mee'ng Review is introducing a service of a specialised MEETINGS INDUSTRY MEDIA AGENCY, that implements for you services of distribu(on of your PR messages and the crea%on of news. This way we are crea-ng a bridge between interna'onal congress media and mee'ngs des'na'ons and suppliers. Within the IMR Network we cover the area of CENTRAL AND SOUTH EAST EUROPE.

DISTRIBUTION OF NEWS

Unfortunately it happens too o1en that your news do not get appropriate a5en6on.

The main service is the distribu1on of news to all congress and other media through our informa1on system KONGRES MEETINGS MEDIA NETWORK.

Your messages and news are forwarded to over 2000 media contacts, mostly to journalists and editors-in-chief. Because of this our distribu1on is dierent to classic direct marke1ng, which you can perform yourselves. For distribu(on of news we are using the following channels:

Database of 2000 media (expert journals, magazines, bloggers and digital media) IMRN Daily, sent to some 250.000 addresses of congress organisers IMRN Weekly, sent to some 370.000 addresses of congress organisers Kongres E-journal, sent monthly to some 38.000 addresses of congress organisers News aggregators Own communication system of the Kongres Magazine (database of over 38.000 contacts)

Being the ocial partner of IMR we are commited to high professional standards, because of which our PR messages are read and targeted well.

CREATION OF NEWS

Should you wish the news can be prepared by the experienced editorial team of the Kongres magazine. We will make sure the news is wri0en clearly, a!rac%vely and in the language of the interna%onal mee#ngs industry. To reach an appropriate quality of your messages, we oer the following