THE SAME WORLD IN OTHER WORDS

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MEETINGS INDUSTRY MEDIA AGENCY services of distribution of your PR messages and the creation of news.

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  • THE SAME WORLD IN OTHER WORDS

    LJUBLJANA, MARCH 2013

  • THE SAME WORLD IN OTHER WORDS 1

    1 2

    first southeast europe meetings industry magazine

    @kongresmagazine

    Editor in Chief'ORAZDADAssistant to the Editor in Chief Jan

    KlavoraEditor of Croatia Addendum Daniela Kos

    Editor of Kongres Telescope Robert CotterAssociate Editor of Kongres Telescope

    Artemis Skordili

    Editorial Board 2ENATA"ALAIC'ORAZDAD!NUA'AI-IHA+OVAI6ILJAM+VALI3REO0ETERLI4ATJANA

    2ADOVI-AJA6IDERGAR2OK+LANNIK

    Editorial Board of Croatia Addendum $ANIELA+OS!LEKSANDRA5HERNIKUREK

    2OKO0ALMI

    Design!NDREJA-ARTINCdtp and prepress 0REMEDIA!NDREJ*UVANTranslation$ANAJA"ESNARD)VANESI

    Printing Almarose d.o.o.CirculationCOPIESISSN Number 1855-8615

    4HE+ONGRESMAGAZINEISENTEREDINTOTHEMEDIAREGISTERUNDERSEQUENCENUMBER

    Magazine issued in *ANUARY!PRIL*ULY/CTOBER$ECEMBER

    Publisher, Production and Marketing 4OLERANCA-ARKETINGDOOTIHOVA3),JUBLJANA

    t f

    eKONGRES GOMICEEU

    Issue date-ARCH

    &ORTHECONTENTREPRODUCTIONITISREQUIREDTOGETTHEWRITTENEDITORIALCONSIGMENT

    Our selectiOn

    0AGEColumn(OWTOBRANDANATIONCitizens need to believe in a nation brand$AVOR"RUKETA

    0AGEIn focus7HENWORLDSCOLLIDEgHOWHYBRIDDIALOGUECANLEADTOREALLIFECONNECTIONS3HOULDYOUFEELTHATKEEPINGONLINECONTACTISABURDENANDAWASTEOFTIME&INDOUTINTHISARTICLERuud Janssen

    0AGEKongres travelogue,JUBLJANA:AGREB"EOGRAD*RUD]GDG

    0AGECroatia Addendum#ROATIAN#ONVENTIONAND)NCENTIVE"UREAU#ROATIAIS-EDITERRENEAN#ENTRAL%UROPEAN ANDA$ANUBIANCOUNTRYDaniela Kos

    0AGECroatia Addendum)VICA-AX+RIZMANI%SPLANADE:AGREBISABRANDFORITSELFDaniela Kos

    0AGEKongres telescope-ALAYSIA4HE#ROSSROADSOF!SIA!SIAS-EETINGS'ATEWAY

    cOntents

    5 A word from the editor6 ColumnBY0AUL+ENNEDY ColumnBY$AVOR"RUKETA

    News 0HOTOSESSIONS

    Interview 6INCENTVAN7ULFEN

    In focus 7HENWORLDSCOLLIDEgHOWHYBRIDDIALOGUECANLEAD

    TOREALLIFECONNECTIONS !FUTUREBEYONDSOCIALMOBILEANDDIGITALTACTICS (OWTOUSENEWTECHNOLOGIESINTOURISMMARKETING 3HORTcvbINTERVIEWSABOUTTHEPRESENTANDFUTURE

    Surveys .EWMEDIAANDDESTINATIONSMARKETING

    THETHEORETICALANDPRACTICALANALYSIS $ECEMBER0RICE"AROMETERFORA3ELECTIONOF Cities in Se%UROPE

    Gastronomy 3EXY#ONGRESSRECIPES

    +ONGRESATTHE+EYHOLE

    Kongres travelogue ,JUBLJANA :AGREB "EOGRAD

    Kongres Ljubljana .EWSFROM,JUBLJANA4OURISMg#ONVENTION"UREAU

    Examples & advice 'OODPRACTISEEXAMPLES 'ADGETS59 WWWSRCESLOVENIJESI +ONGRES-AGAZINEg)NTERESTINGREADING

    Top 10 TOPSEEWINTERINCENTIVEMEETINGSDESTINATIONS

    Croatia Addendum #ROATIANCONVENTIONANDINCENTIVEBUREAU #ROATIANHOTELIERSANDAGENTSONCONGRESSYEAR 2OKO0ALMI!REYOUcGREENo )VICA-AX+RIZMANI%SPLANADE:AGREBISABRANDFOR ITSELF 7HYISITIMPORTANTTOHAVEAPCOCERTIFICATE %NFANT4ERRIBLE,EO5RLI 4REATYOURSELVESTO!DVENTIN:AGREB

    Kongres telescope -ALAYSIA4HECROSSROADSOF!SIA !6ERY7ARM7ELCOME "ANGKOK2EVS5PFOR"USINESS

    +/.'2%3-!'!:).%)3-%$)!0!24.%2/&

    www.facebook.com/kongres.magazine

    THE WORLD ROLLS. DO YOU ROCK IT?

    In many ways the mee#ngs industry is similar to rock'n roll. It is passion, dedica%on, striving to be dierent and visible. To show all that you 've got with your heart and a strong voice in the right moment. To inspire the audience and leave an impression. To have a special connec*on with every listener and respond to their wishes. To ensure that the listener becoms your fan.

    You know how to inspire, and we have a stage on which to present. This is the Kongres Magazine. In its editorial board with a very special euphoria we werw preparing the new number. Since in the six years of successful issuance we have go.en to know its audience, it can without exaggera-on be said that we know what they need and what bars they want to hear.

    Therefore we have this year brought it even closer to its readers, breathed into it new content and changed it into an even more a/rac0ve ou2it, all with the aim to become a unique, crea0ve and eec$ve medium for dialogue between you onstage and your buyers in the audience. We are hoping that everyone who is turning the world of congress tourism nds their own space in it. Therefore, we oer a range of solu,ons for your dialogue with readers, from text-wri$ng and web op#misa#on to promo%ons in the magazine and on social networks.

    In the following lines we present our new service SPECIALISED CONGRESS MEDIA AGENCY and we invite you to send us your greatest hits, contribu+ons, ads with which you want to "shake the scene" and step on our stage.

    The stage is yours. Impress your audience.

    Range of both print and online edi(ons of the Kongres Magazine is more than impressive. In 6 years 24 issues of the Magazine were published, 8 special edi*ons with some 690 contribu)ons that were read by more than 53.000 people. Are you with us?

  • THE SAME WORLD IN OTHER WORDS 2

    1 2

    first southeast europe meetings industry magazine

    @kongresmagazine

    Editor in Chief'ORAZDADAssistant to the Editor in Chief Jan

    KlavoraEditor of Croatia Addendum Daniela Kos

    Editor of Kongres Telescope Robert CotterAssociate Editor of Kongres Telescope

    Artemis Skordili

    Editorial Board 2ENATA"ALAIC'ORAZDAD!NUA'AI-IHA+OVAI6ILJAM+VALI3REO0ETERLI4ATJANA

    2ADOVI-AJA6IDERGAR2OK+LANNIK

    Editorial Board of Croatia Addendum $ANIELA+OS!LEKSANDRA5HERNIKUREK

    2OKO0ALMI

    Design!NDREJA-ARTINCdtp and prepress 0REMEDIA!NDREJ*UVANTranslation$ANAJA"ESNARD)VANESI

    Printing Almarose d.o.o.CirculationCOPIESISSN Number 1855-8615

    4HE+ONGRESMAGAZINEISENTEREDINTOTHEMEDIAREGISTERUNDERSEQUENCENUMBER

    Magazine issued in *ANUARY!PRIL*ULY/CTOBER$ECEMBER

    Publisher, Production and Marketing 4OLERANCA-ARKETINGDOOTIHOVA3),JUBLJANA

    t f

    eKONGRES GOMICEEU

    Issue date-ARCH

    &ORTHECONTENTREPRODUCTIONITISREQUIREDTOGETTHEWRITTENEDITORIALCONSIGMENT

    Our selectiOn

    0AGEColumn(OWTOBRANDANATIONCitizens need to believe in a nation brand$AVOR"RUKETA

    0AGEIn focus7HENWORLDSCOLLIDEgHOWHYBRIDDIALOGUECANLEADTOREALLIFECONNECTIONS3HOULDYOUFEELTHATKEEPINGONLINECONTACTISABURDENANDAWASTEOFTIME&INDOUTINTHISARTICLERuud Janssen

    0AGEKongres travelogue,JUBLJANA:AGREB"EOGRAD*RUD]GDG

    0AGECroatia Addendum#ROATIAN#ONVENTIONAND)NCENTIVE"UREAU#ROATIAIS-EDITERRENEAN#ENTRAL%UROPEAN ANDA$ANUBIANCOUNTRYDaniela Kos

    0AGECroatia Addendum)VICA-AX+RIZMANI%SPLANADE:AGREBISABRANDFORITSELFDaniela Kos

    0AGEKongres telescope-ALAYSIA4HE#ROSSROADSOF!SIA!SIAS-EETINGS'ATEWAY

    cOntents

    5 A word from the editor6 ColumnBY0AUL+ENNEDY ColumnBY$AVOR"RUKETA

    News 0HOTOSESSIONS

    Interview 6INCENTVAN7ULFEN

    In focus 7HENWORLDSCOLLIDEgHOWHYBRIDDIALOGUECANLEAD

    TOREALLIFECONNECTIONS !FUTUREBEYONDSOCIALMOBILEANDDIGITALTACTICS (OWTOUSENEWTECHNOLOGIESINTOURISMMARKETING 3HORTcvbINTERVIEWSABOUTTHEPRESENTANDFUTURE

    Surveys .EWMEDIAANDDESTINATIONSMARKETING

    THETHEORETICALANDPRACTICALANALYSIS $ECEMBER0RICE"AROMETERFORA3ELECTIONOF Cities in Se%UROPE

    Gastronomy 3EXY#ONGRESSRECIPES

    +ONGRESATTHE+EYHOLE

    Kongres travelogue ,JUBLJANA :AGREB "EOGRAD

    Kongres Ljubljana .EWSFROM,JUBLJANA4OURISMg#ONVENTION"UREAU

    Examples & advice 'OODPRACTISEEXAMPLES 'ADGETS59 WWWSRCESLOVENIJESI +ONGRES-AGAZINEg)NTERESTINGREADING

    Top 10 TOPSEEWINTERINCENTIVEMEETINGSDESTINATIONS

    Croatia Addendum #ROATIANCONVENTIONANDINCENTIVEBUREAU #ROATIANHOTELIERSANDAGENTSONCONGRESSYEAR 2OKO0ALMI!REYOUcGREENo )VICA-AX+RIZMANI%SPLANADE:AGREBISABRANDFOR ITSELF 7HYISITIMPORTANTTOHAVEAPCOCERTIFICATE %NFANT4ERRIBLE,EO5RLI 4REATYOURSELVESTO!DVENTIN:AGREB

    Kongres telescope -ALAYSIA4HECROSSROADSOF!SIA !6ERY7ARM7ELCOME "ANGKOK2EVS5PFOR"USINESS

    +/.'2%3-!'!:).%)3-%$)!0!24.%2/&

    www.facebook.com/kongres.magazine

    SPECIALISED MEETINGS INDUSTRY MEDIA AGENCY

    The Kongres Magazine, being a member of the IMRN - Interna'onal Mee'ng Review is introducing a service of a specialised MEETINGS INDUSTRY MEDIA AGENCY, that implements for you services of distribu(on of your PR messages and the crea%on of news. This way we are crea-ng a bridge between interna'onal congress media and mee'ngs des'na'ons and suppliers. Within the IMR Network we cover the area of CENTRAL AND SOUTH EAST EUROPE.

    DISTRIBUTION OF NEWS

    Unfortunately it happens too o1en that your news do not get appropriate a5en6on.

    The main service is the distribu1on of news to all congress and other media through our informa1on system KONGRES MEETINGS MEDIA NETWORK.

    Your messages and news are forwarded to over 2000 media contacts, mostly to journalists and editors-in-chief. Because of this our distribu1on is dierent to classic direct marke1ng, which you can perform yourselves. For distribu(on of news we are using the following channels:

    Database of 2000 media (expert journals, magazines, bloggers and digital media) IMRN Daily, sent to some 250.000 addresses of congress organisers IMRN Weekly, sent to some 370.000 addresses of congress organisers Kongres E-journal, sent monthly to some 38.000 addresses of congress organisers News aggregators Own communication system of the Kongres Magazine (database of over 38.000 contacts)

    Being the ocial partner of IMR we are commited to high professional standards, because of which our PR messages are read and targeted well.

    CREATION OF NEWS

    Should you wish the news can be prepared by the experienced editorial team of the Kongres magazine. We will make sure the news is wri0en clearly, a!rac%vely and in the language of the interna%onal mee#ngs industry. To reach an appropriate quality of your messages, we oer the following