THE SAARF ® DEVELOPMENT INDEX. SAARF ® Development Index This Development Index is based on the...
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Transcript of THE SAARF ® DEVELOPMENT INDEX. SAARF ® Development Index This Development Index is based on the...
![Page 1: THE SAARF ® DEVELOPMENT INDEX. SAARF ® Development Index This Development Index is based on the results of certain questions from the SAARF AMPS ® study.](https://reader037.fdocuments.net/reader037/viewer/2022110102/56649f2a5503460f94c4455d/html5/thumbnails/1.jpg)
THE SAARF®
DEVELOPMENT INDEX
![Page 2: THE SAARF ® DEVELOPMENT INDEX. SAARF ® Development Index This Development Index is based on the results of certain questions from the SAARF AMPS ® study.](https://reader037.fdocuments.net/reader037/viewer/2022110102/56649f2a5503460f94c4455d/html5/thumbnails/2.jpg)
SAARF® Development Index
This Development Index is based on the results of certain questions from the SAARF AMPS® study that can be regarded as indicators of development.
![Page 3: THE SAARF ® DEVELOPMENT INDEX. SAARF ® Development Index This Development Index is based on the results of certain questions from the SAARF AMPS ® study.](https://reader037.fdocuments.net/reader037/viewer/2022110102/56649f2a5503460f94c4455d/html5/thumbnails/3.jpg)
How can the Dev. Index be used?
The World is changing !!!
More people have:• Electricity• Tap water• Private cars• Etc.
Industry to take note and change their strategies
![Page 4: THE SAARF ® DEVELOPMENT INDEX. SAARF ® Development Index This Development Index is based on the results of certain questions from the SAARF AMPS ® study.](https://reader037.fdocuments.net/reader037/viewer/2022110102/56649f2a5503460f94c4455d/html5/thumbnails/4.jpg)
How can the Dev. Index be used?
Wider need to monitor change
SAARF Development Index is used as an independent, objective Development monitor by:•GCIS•Department of Communication•Department of Health •Provincial Governments
![Page 5: THE SAARF ® DEVELOPMENT INDEX. SAARF ® Development Index This Development Index is based on the results of certain questions from the SAARF AMPS ® study.](https://reader037.fdocuments.net/reader037/viewer/2022110102/56649f2a5503460f94c4455d/html5/thumbnails/5.jpg)
Personal Data
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Urban Dwellers
Series10
20
40
60
80
100
58 60.3 62
1994 2000 Dec-11
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)
%
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Education
Matric Post Matric0
20
40
60
80
100
13.84.3
20.29.8
30.8
13
1994 2000 Dec-11 %
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)
![Page 8: THE SAARF ® DEVELOPMENT INDEX. SAARF ® Development Index This Development Index is based on the results of certain questions from the SAARF AMPS ® study.](https://reader037.fdocuments.net/reader037/viewer/2022110102/56649f2a5503460f94c4455d/html5/thumbnails/8.jpg)
Work Status
Work Full Time Work Part Time0
20
40
60
80
100
32.1
7.4
28
10.5
30
9
26.8
8.5
1994 2000 2008B Dec-11 %
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)
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Own/ Rent /Use Cellphone
Series10
20
40
60
80
100
17.2
68
81.8
1994 2000 2008B Dec-11
N/A
%
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)
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Source: SAARF AMPS Dec 11
Cell Phone penetration x LSM®
LSM1
LSM2
LSM3
LSM4
LSM5
LSM6
LSM7L
LSM7H
LSM8L
LSM8H
LSM9L
LSM9H
LSM10L
LSM10H
Cell Phones 38.9 65.3 64.6 74.5 82.5 83.7 86.4 88.5 88.1 89.1 91.8 92.7 95.6 96.5
0
20
40
60
80
100
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Media Penetration
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Can Read And Understand
Series10
20
40
60
80
10086.8
91.398
1994 2000 Dec-11 %
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)
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Any Newspaper/Magazine
Series10
20
40
60
80
100
47.555.4
65.8
1994 2000 Dec-11 %
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)
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Radio - Past 7 Days
Series10
20
40
60
80
10085
92.2 92.7
1994 2000 Dec-11 %
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)
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Community Radio - Past 7 Days
Series10
20
40
60
80
100
10.9
25.9
1994 2000 Dec-11
N/A
%
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)
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TV - Past 7 Days
Series10
20
40
60
80
100
64
76.5
90.8
1994 2000 Dec-11 %
Sample size: 14 498 (’94), 35 069 (’00), 25 160 (Dec 2011)Population, all South Africans 16+: 24 539 000 (’94), 28 488 000 (’00), 34 934 000 (Dec 2011)