"The RTB Revolution" Powerpoint Slides By Colin Walsh
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Transcript of "The RTB Revolution" Powerpoint Slides By Colin Walsh
THE RTB REVOLUTION
Colin Walsh
RTB?
RTB Spending
will increase by 72% in
2013
20% of total online
display ad spending
RTB Video - 21.8% of all
video ad spending in
2013 ($686MM)
History of RTB
2007
5 DSPs founded
2009Exchanges start accepting
bids
2009-2010RTB increased on
DoubleClick by 850%!
NOW1 Trillion+ available monthly
500,000
Creative Possibilities
Real Time Data Ads
Creative Possibilities
Creative Possibilities
Creative Possibilities
$
Advertisers Buy Audiences
$
$
$
Travel
Shoes Auto
$
$
$
Real Time Bidding
Real Time Bidding
Bulk BuyingImpressionsTargeting large audiences by
category
Pay only for valuable users
$
RTB Allows Us To Buy Audiences
Indie Rock Fashion
How To Do RTB
Trading Desk (like VISISEEK)
visiseek.com
Work with a DSP
The Sales Funnel
RTB Creative Options
RTB Creative Options
RTB Creative Options
The Opportunity
Price
Targeting
Automation