Our Strengths

Market Penetration

Brand Recognition

Diverse Portfolios

Creativity

Workforce

Community Partnerships

Why Events?

Why Events?

The Most Obvious Reason:

Revenue

Sponsorship Sales

Ticket Sales

Booth / Ticket Sales

VIP Packages

Premium Seating

Merchandise

Why Events?

1. Allow us to capitalize on our STRENGTHS

2. Others swoop in and take $$ out of market

Why Events?

3. Many SMB struggle with foot traffic

Why Events?

4. Grow Your Customer Base

5. Engage Your Readers

6. Get to Know Your Clients

7. Strengthen Underperforming Audiences

8. Showcase High-Performing Audiences

9. Sell Subscriptions

10. Capture $$ from Different Buckets

11. Marketing Your Events, Markets You

Why Events?

12. Over 30% of Gross Expenses: Marketing

Sample Event Expenses

Marketing

Materials

Production

Facility

Averages based on analysis of 40 targeted events hosted between January 2009 and February 2011

Giving New Life to Old Events

Spelling Bees

-Non-traditional sponsorships

-Stream it online for grandma

-Include homeschoolers

-Publish all school winners

-Try Senior Citizen Bees

-Adult Bees = Sponsored Party

Giving New Life to Old Events

Career & College Fairs

-Market Size Does Not Matter

-Can Work in Small Room

-Protects Employment Franchise

-Service to Readers

-Publish all school winners

-Combine Career and College

-Don’t Forget Military

Giving New Life to Old Events

Literacy Events

-Author Appearances Are Affordable

-Corporate Sponsors

-Table Sales

-Funds NIE Program

Giving New Life to Old Events

Political Debates, Forums and Town Halls

-Stream Debates On-Line

-Sponsors ‘Make It Available’

-Partner With University

-Newspapers Need to Own Debate

in Respective Markets

-Town Halls Work Same Way

-Readers Will Attend

-Allow Reader Interaction In-person

and Online

Going Virtual – Minimum Risk

Hot Seats

-Live Blogging Events

-During Lunch Hour

-Set Day each Month

-Politicians

-Even School Board

-Coaches (HS and College)

-Controversial Figures as well

-Heat and Air, Furniture, Lighting

-Texas Tribune : True Event

Going Virtual – Minimum Risk

Career Fairs

-Other Media

In This Space

-Don’t Just

“Leave It Up”

-Sell Sponsors

and Booths in

Virtual Space

Going Virtual – Minimum Risk

Live Medical Events

-Big Revenue

-Lunch-Time Live

-Keep It On Your Site Afterwards

-Lasik, Plastic Surgery, and Others

Have High Interest

-Open Heart Surgery Ideal

-Releases

Hitch Your Wagon

Partner with Existing Events

-Look for Existing Events In Your Market

-Charlie Daniels Rodeo Lesson

-Negotiate With Organizers

-Value Add In Promotional Space

-Build In Revenue Per Booth They Sell

-Great for Civic Club Events

-Great for Competitive Events That Have a Stronghold

In the Market

Helping Your Other Verticals

Home Shows

DAYTONA News Journal

-Décor, Contractors, Supplies, Real Estate

-Title Sponsorship: Big Money, Big Brand

-Pitch Majors Early -First Year Deals

-Register Attendees : Valuable Lead Lists

Helping Your Other Verticals

Auto Shows

-Motor Trend Partners In Major Markets

-Smaller Markets Use the Mall

-Car Wars Idea

Helping Your Other Verticals

Rummage Sales

-Major Marketing Push Across All Available Mediums

-Some Use Central Location

-Some Use Weekend Date, But At Homes

-Matching Signage

-Map in Paper and Online

-Mother of All Garage Sales in Pennsylvania

-Allow Pick-Up Packages for the Next Weekend

(Many Have Things to Keep Selling)

Turn-Key Offerings

Grand Openings

• Key event planning with the advertiser’s messaging front and center.

•Hundreds of options for on-site excitement.

•Promotional support from in print, on-line, and signage at venue.

•We entertain while the advertiser interacts with the customers.

•Services ranging from college marketing to product demonstrations

and sampling, this team is ready to go to work for you.

•Everything from planning through execution.

•High energy excitement that will entertain and please all that attend.

•Link with The Boston Globe’s high-profile partners in the market.

•The Boston Globe’s main focus is to enhance the advertiser’s

messaging and products

•Available at short notice.

•Customize the message to fit your need.

•Make face-to-face contact in high-traffic areas.

•100% customizable.

Turn-Key Offerings

Movie Premieres

• Can Be Accomplished Without Studios

•Local Theatres Love This

•Sponsors Love This

•Excuse to Dress Up

•If You Make It a Big Deal It Will

•Land Rover / Jaguar Story

•Look A Likes

•Spotlights Worth Investment

•Step And Repeats

•VIP Vs. General Public Entrance

•Helps With Losing Movie

•Carmike #1 In Nation (86 Largest Market)

•Claim benefits All Weekend

Turn-Key Offerings

Couponing Workshops

• Time 2 Save Workshops

•Passionate About Coupons

•Works Great Through Churches

•Sold Over 1800 Subscriptions in 2011

•So Many Are Interested In Coupons

•But No Idea How To Get Started

•Now Offering Advanced Classes

•Column in Newspaper As Well

•Huge Social Media Presence

•Does Very Well in Rural Areas

•Sponsors Have Interest in Grass Roots

•Almost Every Weekend in 2012

•Even as Supplement to Other Events

Turn-Key Offerings

After-Hours, CEO Roundtables, B2B

• Not Just For Chambers Of Commerce

anymore.

•Sell Sponsorships and Venues

•Invite Your Advertising Base.

•Combine Fun, entertainment With

Information.

•Social Media Speakers Draw Big

•Category Specific After Hours Work Too

•Examples Include Wedding Industry,

Hospitality Industry, Tourism

•CEO Roundtables

•Huge Sponsorship Interests

•Guest Speakers to Speak on innovation,

Economy or Change Management

•May Choose to Partner With Chamber of

Commerce

Our Strongest Audiences

Events for Women (large and small markets)

Our Strongest Audiences

Events for Brides

Our Strongest Audiences

Events for Seniors (large and small markets)

-October/November Is Ideal for Sponsors

-Malls or Gymnasiums Work In Smaller

-Include Boomers in Larger Markets

Our Strongest Audiences

High School Sports

Growing Target Audiences

Young Family Events

http://www.youtube.com/watch?v=S3_AiD2fKto

Growing Target Audiences

Outdoor Lifestyle Events

Competitive and noncompetitive sports

And the Winner is. . .

Readers Choice

-Big Deal for Award Winners

-i.e. Plumbers Don’t Win A Lot of Awards

-Tickets and Tables Will Sell Out

-Take Tons of Photos

-Hire Ms. State for Emcee

-Details, Details, Details

-Any Size Market

And the Winner is. . .

Community Service Awards

And

Education

Awards

Includes Teachers of

the Year in E, M, and H

Tools & Templates To Get Started

Your advertisers, attendees and sponsors will THANK YOU

Jason Taylor President

Chattanooga Times Free Press jtaylor@timesfreepress.com

(423) 757-6370

Event revenue summit

http://eventrevenuesummit.com/?preview