The Roots of Social Business - featuring the case of Tesla
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Transcript of The Roots of Social Business - featuring the case of Tesla
© 2014 IBM Corporation
What are the roots of social business?#SocBizS
Daryl Pereira@CagedEther
© 2014 IBM Corporation2
Commerce used to be more personal
© 2014 IBM Corporation3
Commerce used to be more personal
© 2014 IBM Corporation4
Businesses talk to their customers
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Customers talk to their friends
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What changed?
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But, then came the move to efficiency…
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Mass production processesappeared
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Mass production processesappeared
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Marketing built interest around segments
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Marketing built interest around segments
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Sales process automated and streamlined
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Sales process automated and streamlined
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What changed?
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Business gets social, again…
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Markets become conversations
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Markets become conversations
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Social Business Uncovered
Customers have more points of interaction
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Customers have more points of interaction
© 2014 IBM Corporation20
Information drives productivity
© 2014 IBM Corporation21
Information drives productivity
© 2014 IBM Corporation22
Enable members for social sharing
Manage talent and employee engagement
Gain better visibility with target audience
Build deeper relationships with customers
Better collaborate within organization
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Learn more about your business and your actions
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© 2014 IBM Corporation23
#SocBizS