The Role of the CIO in Digital

Marketing Doug Chapman – Razorfish Australia

Sit Down Test : How digital are you?

• I have broadband internet at home • I use Internet Banking • I have uploaded a photo of myself to a website • I have a wireless network at home • I have bought AND sold on Ebay • I have used my mobile to look at a website • I’ve double-screened • I have made an online transaction of >$5000 • I have a posted a story on a blog • I have tweeted • I have pinned something • I used the internet to find a date • I broke up with my internet date using twitter

I’m from

the

agency

and I’m

here to

help!

I think you guys missed the Internet!

“The CMO and the

CIO will become best

friends but it will be

more like a shotgun

wedding than a

happy ever after

story”

Emerging Technology

Marketing & eCommerce

Shopping & eCommerce

Design

IT Development

Social Media & Sponsorship

Design

IT Development

Digital & Traditional Marketing

Design

IT Develop

Media Partnerships

Design

IT Develop

Thanks!