The role of PDF and GWG in cross media publishing and production.

BArt Van Looy Chair Cross Media Subcomittee Publishing Project Manager – Sanoma Media

Topics

• History • Changed scope, what to expect! • PDF in cross-media environments • Flows • Pitfalls • Where does the GWG fit in

History

“mobile devices have more computing power than

NASA circa 1969”

1.2 Billion Smartphones, Tablets to Be Bought Worldwide In 2013

821 Million in 2012: 70% Of total device sales worldwide

Source: Gartner

Mobile OS Market Share 1 Q 2012

Source: Gartner

Changed scope, what to expect!

PDF first intention was to eliminate PAPER

From print to multiple output channels

• Increase amount of cross media output for publishers and content creators

• Complex packaging for each media output type − Different needs − Challenges

Liquid content

Is PDF still relevant in cross-media workflows ?

Examples

Examples

Review / approve format on mobile devices

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PDF is still valid but…

• For cross channel output there are other, more valid, file formats coming up.

• Combination of more then one technology, depending on the output, will serve you better.

PDF…

• As a connector • As part of the cross media technology chain

• NOT per definition as a general/final output format

• As an output format for a dedicated reason −  Print − Screen − …

Are all PDF’s readable on mobile devices ?

PDF ≠ PDF

PDF 1.3

PDF 1.4

PDF 1.5

PDF 1.6 PDF 1.7

PDF/X-1a

PDF/X-3

PDF/A

PDF/X-4

RGB CMYK

Spot

Flattened

Not Flattened

Green is good, Red is … not so good

iOS

Android

Rendering

•  Acrobat Reader X desktop •  Acrobat Reader mobile v 10.0.2

•  Acrobat Reader mobile v 10.2.0

Complex files

Missing objects

Overprint

White lines (Anti aliasing)

Color Differences

Transparancy

Flows

• Increasingly, printers, publishers are being asked to prepare print content for use in eMedia applications.

• As a result a few questions keep coming up: − What is the best format to use? − What is needed to ensure a successful

adaptation for use on a tablet or mobile device.

• As a result many publishers moved to PDF files for tablet advertising and rich editorial content.

• However without standards it became very confusing for creation, submission exchange and production.

Most common flows

• Repurposing PDF files prepared for print production

• Establishing a device independent PDF as a digital master file

• Creating dedicated PDF files for each output channel.

Most important things to care about

• Define the output needs before you take any decision

• Size • Complexity of the files • Color management > RGB flow

Is there a solution ! and where does the GWG fits in..

Future specification(s)

• The new GWG Cross Media Specification will include the following tablet optimization types for the ad files.

• In development in conjunction with Ideallieance

Future specification(s)

•  (SFP) Straight from Print - replicated straight from print submission

•  (SFP+) Straight from Print Plus - replicated straight from print submission allowing URLs

•  (DFT) Designed for Tablets - purpose built for tablet, matching print ad and allowing URLs & Media

•  (EFT) Enhanced for Tablets - purpose built for tablet ad with enhancements

Info & links

• Cross Media SC −  http://www.gwg.org/

technical_subcommittees_crossmedia.phtml

• Stay informed about GWG −  http://www.gwg.org/

future_specifications.phtml

Thank You! BArt Van Looy - bart.vanlooy@sanomamedia.be Follow me @Twitter: Bartvanlooy