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TheroleofIslamicreligiosityontherelationshipbetweenperceivedvalueandtouristsatisfaction

ARTICLEinTOURISMMANAGEMENT·AUGUST2014

ImpactFactor:2.57·DOI:10.1016/j.tourman.2014.08.003

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RiyadEid

UnitedArabEmiratesUniversity

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HatemEl-Gohary

BirminghamCityUniversity

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Availablefrom:HatemEl-Gohary

Retrievedon:25June2015

lable at ScienceDirect

Tourism Management 46 (2015) 477e488

Contents lists avai

Tourism Management

journal homepage: www.elsevier .com/locate/ tourman

The role of Islamic religiosity on the relationship between perceivedvalue and tourist satisfaction

Riyad Eid a, b, *, Hatem El-Gohary c, d

a United Arab Emirates University, United Arab Emiratesb Tanta University, Faculty of Commerce, Tanta, Egyptc Faculty of Business, Law and Social Sciences, Birmingham City University, UKd Cairo University Business School, Egypt

h i g h l i g h t s

* Corresponding author. United Arab Emirates UnivUnited Arab Emirates. Tel.: þ971 37133380.

E-mail addresses: riyad.aly@uaeu.ac.ae, riyad.eid@elgohary@bcu.ac.uk (H. El-Gohary).

http://dx.doi.org/10.1016/j.tourman.2014.08.0030261-5177/© 2014 Elsevier Ltd. All rights reserved.

g r a p h i c a l a b s t r a c t

� Religiosity is one of the most impor-tant cultural forces that influencebehavior.

� Islamic religiosity has an impact onthe relationship between customervalue and satisfaction.

� Findings reinforce the importance ofreligiosity in understanding Muslimcustomer satisfaction.

� Dimensions of Muslim customerperceived value positively affectsMuslim consumer satisfaction.

� Religiosity moderates the effect ofIslamic value attributes on Muslimcustomer satisfaction.

a r t i c l e i n f o

Article history:Received 1 February 2014Accepted 8 August 2014Available online

Keywords:Customer valueIslamic religiosityCustomer satisfactionStructural equation modeling (SEM)Tourism industry

a b s t r a c t

AlthoughMuslimsmake upone of the largest touristmarkets in theworld, knowledge related to the Islamicperspective on tourism is still less represented in the related literature. This study aims to assemble thetheoretical foundations of Islamic tourism thoughts in relation to modern tourism paradigms. It aims toinvestigate the moderating effect of Islamic religiosity on the relationship between Muslim customerperceived value (MCPV) and Muslim customer satisfaction. It studies a sample of 537 Muslim tourists andemploys a positivist research approach with a quantitative basis of enquiry, a survey strategy throughquestionnaires, and structural equation modeling (SEM). Six dimensions of Muslim customer perceivedvalue (quality, price, emotional value, social value, Islamic physical attributes value and Islamic non-physical attributes value) were found to have positive effects on Muslim consumer satisfaction. The find-ings of the study suggest that Islamic religiosity moderates the effects of Islamic physical attributes valueand Islamic non-physical attributes value on Muslim customer satisfaction. The findings reinforce theimportance of religiosity in understanding Muslim customer satisfaction and behavior.

© 2014 Elsevier Ltd. All rights reserved.

ersity, P.O. Box 15551, Al-Ain,

gmail.com (R. Eid), hatem.

1. Introduction

Religion is an important cultural factor to study because it is oneof the most widespread and influential social institutions and has asignificant influence on people's attitudes, values and behaviors at