The role Dutch innovation can play supporting bamboo producer nations.
-
Upload
international-network-for-bamboo-and-rattan -
Category
Environment
-
view
647 -
download
0
Transcript of The role Dutch innovation can play supporting bamboo producer nations.
7-12-2015
The role Dutch Innovation can play in supporting bamboo producer nations:Experiences from collaborations in China
Arjan van der VegteManager Research and DevelopmentMOSO International BV
4-12-2015
Moso: the Dutch Innovation company in Bamboo Products
• Founded in 1997 in The Netherlands• Headquartered in Zwaag, The Netherlands• Additional offices:
– MOSO China (Anji and Shaoxing)– MOSO Europe (Barcelona)– MOSO South Africa (Cape Town)– MOSO Italy (Milano) (from January 1st 2016)
• Several partner companies & distributors worldwide• Sales in more than 50 countries worldwide• Only bamboo products
4-12-2015
4-12-2015
Collaboration in China (the start)
First engineered bamboo product• Not fulfilling market requirements
– Technical Quality and Regulations– Wishes, Needs, Trends of the market and customers
• Improvements to be made in production
4-12-2015
Collaboration in China
• Transfer knowledge from the market to factory– Technical– Market, customers
• Start up partnership in product developments– Moso not owner of the factories
4-12-2015
4-12-2015
4-12-2015
Collaboration in China
• Product improvement– Technical Quality and Regulations– Market, customers
• Introduction European machines and components• First product in assortment
4-12-2015
Collaboration in China
• More requests for new products from market, customers– Variations in styles, colors, finishes– Variations in application methods and circumstances– Custom made solutions
• New regulations to be followed
4-12-2015
Collaboration in China
• New products in assortment
4-12-2015
• 11 types of flooring
• Numerous variations in color, style and size
• Applicable in various markets (domestic to heavy traffic professional markets)
• Veneer• Panels
(0,5 mm – 40 mm)
• Solid beams• Available in
numerous styles and sizes
• Thermal modified outdoor products
• Highest Durability class
• Decking, cladding, beams
• Customized solutions for industrial clients
• Meeting very strict requirements
• The sky is the limit
4-12-2015
4-12-2015
Moso experience: collaboration in China
• From price oriented to quality oriented • From volume oriented to diversification• From customer acquisition to customer maintenance
• Partnership in two directions– Market and Production information – Access and Exchange– Not just normal customer, supplier relationship
• Cultural understanding and adaptation– Balance between economic and commercial principles with
culture
4-12-2015
Bamboo not only in China
4-12-2015
Trilateral Collaboration (Africa, China, The Netherlands)
• Make use of experience and knowledge• Transfer knowledge
– Plantation– Production– Technical Quality and Regulations– Market, Customers
• Start up partnership
4-12-2015
Trilateral Collaboration
The Netherlands China
Africa
Market
4-12-2015
Trilateral Collaboration
4-12-2015
Advises…
• Keep in mind earlier mentioned experience– Quality oriented – Diversification– Customer maintenance– Partnership in two directions– Cultural understanding and adaptation
• How to make use of full bamboo stem?– Engineered bamboo products– Also other bamboo based products needed
• Combine domestic and export market
7-12-2015
For more information: www.moso.eu