The ROD Deck of Business Model Atoms: Creatively Plan, Deliver, and Manage an Awesome Customer...
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Red Ocean Disrup/on (ROD) Deck Dr. Rod King @rodkuhnking
description
To survive and prosper in today’s Volatile, Uncertain, Complex, and Ambiguous (VUCA) world, startups as well as established organizations must use a quartet of modern business tools. The quartet of tools consists of Design Thinking, Blue Ocean Strategy, Business Model Innovation, and Lean Startup Methodology. However, these tools are currently disparate and it’s difficult to move from one tool to another. Gaining knowledge and mastery of this quartet of tools is time consuming and expensive. Moreover, there is an explosion of tools especially regarding Business Model Innovation and the Lean Startup Methodology. Hardly anybody can now keep up with the pace at which tools are proffered in domains of Design Thinking, Blue Ocean Strategy, Business Model Innovation, and Lean Startup Methodology. Many entrepreneurs, startups, and established organizations end up being confused by the plethora of tools and apparently conflicting perspectives on Design Thinking, Blue Ocean Strategy, Business Model Innovation, and Lean Startup Methodology. This presentation offers a novel approach for dealing with the emerging problem of “Tool Overload (TO).” After studying and using business tools for over 15 years, I discovered that like in the periodic table, business tools emerge from a few elements. In this presentation, the elements of business tools are offered under the four suits of the Red Ocean Disruption (ROD) Deck: Enterprise; Environment; Risk Analysis; Actions. Understanding each of the 13 elements in each suit would help you to rapidly understand and apply modern business tools especially in the areas of Design Thinking, Blue Ocean Strategy, Business Model Innovation, and Lean Startup Methodology. The ROD Deck also allows business tools to be seamlessly combined and applied in order to rapidly achieve project goals. The Red Ocean Disruption (ROD) Deck is designed to be used in conjunction with the Business Periodic Table ; see http://goo.gl/W2lW7U . http://goo.gl/0tVWqd
Transcript of The ROD Deck of Business Model Atoms: Creatively Plan, Deliver, and Manage an Awesome Customer...
Red Ocean Disrup/on (ROD) Deck
Dr. Rod King @rodkuhnking
A Business Model Deck For
Red Ocean Disrup1on
#BMDeck. Dr. Rod King. [email protected] & h@p://businessmodels.ning.com & h@p://[email protected]/RodKuhnKing
Rapidly Master A Quartet of Business Tools:
* (Blue Ocean) Strategy
* Design Thinking
* Business Model Innova1on
* Lean Startup Methodology
Every Card or “Element” In a Red Ocean Disrup1on (ROD) Deck
Can Be Considered As
The Center of a Cluster Diagram
The ROD Deck is Designed For Holis/c Problem Solvers
q Brainstormers (Idea Generators) q Planners q Strategists q Design Thinkers q Business Modelers q Innovators q Lean Startups q Project Managers
ITENN
#BMDeck. Dr. Rod King. [email protected] & h@p://businessmodels.ning.com & h@p://[email protected]/RodKuhnKing
RED OCEAN DISRUPTION (ROD) DECK A Business Periodic Table of Over 50 Elements for …
Rapidly Mastering Design Thinking, (Blue Ocean) Strategy, Business Model InnovaIon, and Lean Startup Methodology
Red Ocean Disrup/on (ROD) Deck
Enterprise (13 Atoms)
Environment (13 Atoms)
Risk Analysis (13 Atoms)
Ac/ons
(13 Atoms)
Enterprise
Who is the
customer/ user?
What is the
product/ service?
How is the
product/ service
delivered to customers?
What is the
customer’s main goal (Job to Get Done)?
What are problems/ pains/
barriers/ obstacles?
What is the
big urgent problem/
pain (solu/on/ benefit)?
What are key inputs/ partners/ suppliers?
What are internal resources (people; infra’;
technology)?
What are the
key ac/vi/es or processes (strategy) of
organi-‐za/on?
What are solu/ons/gains/ benefits (value
proposi1on)?
What is the Cost
(Structure)?
What are the Revenue (Streams)?
What is the Profit
(Margin)?
Environment
What is the industry/ market of product or service?
What are subs/tute or alterna/ve products or services?
Who are direct
compe/tors?
Who are indirect
compe/tors?
Who are new entrants or startups?
Who are comple-‐mentors?
What is the (regional) geographical/
online loca/on?
What are influen/al media,
influencers, and other
stakeholders?
Who are non-‐
customers or prospects of product/service?
What are trends and events:
PESTLIED?
What is financial value
(trade-‐off)?
What is economic value
(trade-‐off)?
What is social value
(trade-‐off)?
Risk Analysis
What are forces for the system (enterprise)?
What are forces against
the system (enterprise)?
What are the strengths?
What are the weaknesses?
What are the opportuni-‐
/es?
What are the threats?
What is the
bargaining power?
What is the rivalry or
level of compe//on?
What is the a@rac/ve-‐ness?
What is the
compe//ve advantage?
Who is top dog/ market leader?
Who is the
underdog?
Who is the
disruptor?
Ac/ons
Understand (Review)
Observe (Define/ Measure/ Analyze)
Ideate (Generate)
Build (Pretotype/ Prototype/
Pilot/ Full Scale)
Measure (Test)
Learn (What works/ What does not work/ Lessons)
Eliminate
Reduce
Increase
Create
(Mission/Vision/ Goals/
ObjecIves/ Strategies/
TacIcs/Tasks)
Appendix
Every Great Idea Sails Through a Lifecycle of 5 Stages
#BMYacht. Dr. Rod King. [email protected] & h@p://businessmodels.ning.com & h@p://[email protected]/RodKuhnKing
1. CONCEPT
(PROBLEM/IDEA)
2. PRETOTYPE
3. PROTOTYPE
4. PILOT
5. FULL SCALE
Product-‐
Market Fit: Build-‐
Measure-‐Learn
1 2 3 4 5
#BMYacht. Dr. Rod King. [email protected] & h@p://businessmodels.ning.com & h@p://[email protected]/RodKuhnKing
1 2 3 4 5 Industry/Market/Customer Goal (Job To Get Done): ………………………………..………………….
RED OCE
AN BLU
E OCEAN
Solu/on Gain: (Un)Known
#BMYacht. Dr. Rod King. [email protected] & h@p://businessmodels.ning.com & h@p://[email protected]/RodKuhnKing
Problem Pain: (Un)Known
Method (Strategy)
1 2 3 4 5 Industry/Market/Customer Goal (Job To Get Done): ………………………………..………………….
RED OCE
AN BLU
E OCEAN
Solu/on Gain: (Un)Known
#BMYacht. Dr. Rod King. [email protected] & h@p://businessmodels.ning.com & h@p://[email protected]/RodKuhnKing
Where currently are we? Where must we
go?
Problem Pain: (Un)Known
Method (Strategy)
1 2 3 4 5 Industry/Market/Customer Goal (Job To Get Done): ………………………………..………………….
RED OCE
AN BLU
E OCEAN
Solu/on Gain: (Un)Known
#BMYacht. Dr. Rod King. [email protected] & h@p://businessmodels.ning.com & h@p://[email protected]/RodKuhnKing
Where currently are we? Where must we
go?
Problem Pain: (Un)Known
1 2 3 4 5
(To Do/Vision) (Done) (Doing)
Industry/Market/Customer Goal (Job To Get Done): ………………………………..………………….
ATOM ICON DESCRIPTION SYMBOL QUESTION
CUSTOMER CS Who is the customer?
PRODUCT PS What is the product/service?
CHANNEL CH/CR How is the product/service delivered to customer?
GOAL/JOB JTGD What is the customer’s main goal (Job To Get Done: Physical/Intellectual/Emo/onal/Spiritual Hierarchy)?
PROBLEM Prob What are problems/pains/barriers/obstacles?
VALUE VP What is the big urgent problem/pain (solu/on/benefit)?
INPUT KP What are key inputs/partners/suppliers?
INTERNAL RESOURCES
KR What are internal resources (people; infra’; technology)?
PROCESS KA What are key ac:vi:es or processes of the organiza:on?
SOLUTION Soln What are solu/ons/gains/benefits?
#BMYacht. Dr. Rod King. [email protected] & h@p://businessmodels.ning.com & h@p://[email protected]/RodKuhnKing
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ATOM ICON DESCRIPTION SYMBOL QUESTION
CUSTOMER CS
PRODUCT PS
CHANNEL CH/CR
GOAL/JOB JTGD
PROBLEM Prob
VALUE VP
INPUT KP
INTERNAL RESOURCES
KR
PROCESS KA
SOLUTION Soln
#BMYacht. Dr. Rod King. [email protected] & h@p://businessmodels.ning.com & h@p://[email protected]/RodKuhnKing
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ATOM ICON DESCRIPTION SYMBOL QUESTION
INDUSTRY Ind What is the industry/market/sector/niche of product?
SUBSTITUTE Sub What are subs/tute or alterna/ve products/services?
DIRECT COMPETITOR
DC Who are direct compe/tors: enterprises having products with similar func1onality and shape/form?
INDIRECT COMPETITOR
IC Who are indirect compe/tors: enterprises having products with similar func1onality but different shape/form?
NEW ENTRANT NE Who are new entrants or startups?
COMPLEMEN-‐TORS
Compl Who are complementors: enterprises that provide accesso-‐ries or to which given product/service serves as input?
LOCATION Locn What is the geographical loca:on of given enterprise?
INFLUENTIAL MEDIA
IM What are influen:al media, influencers, and other stakeholders in the loca:on?
NON-‐CUSTOMERS
NC Who are non-‐customers or prospects of product/service?
TRENDS Trnd What are trends and events related to industry: PESTLIED -‐PoliIcal/Economic/Social/Technological/Legal/InternaIonal/Environmental/Demographic?
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ATOM ICON DESCRIPTION SYMBOL QUESTION
INDUSTRY Ind
SUBSTITUTE Sub
DIRECT COMPETITOR
DC
INDIRECT COMPETITOR
IC
NEW ENTRANT NE
COMPLEMEN-‐TORS
Compl
LOCATION Locn
INFLUENTIAL MEDIA
IM
NON-‐CUSTOMERS
NC
TRENDS Trnd
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