THE RISE OF TV AND MUSIC FANDOM GLEE AND GHOST STORIES Relatore: Deborah Toschi Correlatore:...
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Transcript of THE RISE OF TV AND MUSIC FANDOM GLEE AND GHOST STORIES Relatore: Deborah Toschi Correlatore:...
THE RISE OF TV AND
MUSIC FANDOMGLEE AND GHOST STORIES
Relatore: Deborah ToschiCorrelatore: Federica Villa
Laureanda: Beatrice Marazzina
FANS AND FANDOMS
There are different types of members in the
audience, and the ones who are really
passionate about a content are the ones we
called FANS.
The fans are not alone in the audience, but they
make up groups and these groups are called
FANDOMS.
JENKIN’S THEORIES
FANS HAVE GOT A SPECIFIC RECEPTION MODE:
THEIR POSITION OF FANS ALLOWS THEM TO HAVE A DIFFERENT RECEPTION OF CONTENTS COMPARED TO THE NORMAL
AUDIENCE
THE FANDOM AS AN INTERPRETIVE COMMUNITY:
FANS DON’T JUST RECEIVE THE CONTENT BUT THEY ANALYSE IT, IN ORDER TO STUDY THE CONTENT AND SATISFY
THEIR CURIOSITY
THE FANDOM AS AN ALTERNATIVE SOCIAL COMMUNITY:
FANDOMS’ COMMUNITIES DON’T FOLLOW THE SOCIETY RULES, BUT THEY HAVE THEIR OWNS, AND DETACH
THEMSELVES FROM THE REST OF THE AUDIENCE AND SOCIETY
THE FANDOM AS A GROUP OF CONTENT PRODUCERS:
THE AUDIENCE IS ONLY A RECEIVER OF THE CONTENT, BUT THE FANDOM IS A RECEIVER AND A PRODUCER OF
SECONDARY CONTENTS DERIVED FORM THE MAIN SOURCE
CONTINUUM OF FANDOM
WHAT DO THE FANS PRODUCE?
FAN FICTIONSTORIES ABOUT TV SERIES/ FILMS/BOOKS CHARACTERS , OR MUSIC ARTISTS,
WRITTEN BY FANS, INSPIRED BY THE MAIN CONTENT.
WHAT DO THE FANS PRODUCE?
FAN ARTARTWORKS CREATED BY FANS OF COMICS, MOVIES, TELEVISION SHOWS OR VIDEO GAMES
AND DERIVED FROM A CHARACTER OR OTHER ASPECT OF THAT WORK
WHAT DO THE FANS PRODUCE?
FAN VIDEOIT’S THE FAN LABOR PRACTICE OF CREATING MUSIC VIDEOS FROM THE FOOTAGE OF ONE OR MORE VISUAL
MEDIA SOURCES, THEREBY EXPLORING THE SOURCE ITSELF IN A NEW WAY. THE CREATOR MAY EXPLORE A
SINGLE CHARACTER, SUPPORT A PARTICULAR ROMANTIC PAIRING BETWEEN CHARACTERS, CRITICIZE OR
CELEBRATE THE ORIGINAL TEXT, OR POINT OUT AN ASPECT OF THE TV SHOW OR FILM THAT THEY FIND UNDER-
APPRECIATED.
PARTICIPATORY CULTURE AND TRANSMEDIA TEXTS
TECHNOLOGY MULTIPLE PLATFORMS AUDIENCE ENGAGEMENT
TRANSMEDIA STORYTELLING AND TEXTS MARKETING MATERIAL, SEQUELS, MERCHANDISING, BRANDING, WEBSITES ETC
THESE KINDS OF TEXTS HELP SHAPE THE VIEWER’S EXPERIENCE OF A SINGLE “TEXT”.
THE AUDIENCE MAKES THE EXPERIENCE OF THE PRIMARY TEXT THROUGH MULTIPLE FORMS OF ENGAGEMENT.
PATHS
CELEBRITIES
TV CHARACTERS
SINGERS/MUSIC BANDS
FILMS
TV SERIES
BOOKS
FOX’ S PRODUCERS GLEE FANS (GLEEKS)
UPLOAD SONGS ON ITUNES STORE DOWNLOAD ITUNES SONGS
COVERS, VIDEOS, PERFORMANCES
PRODUCERS FANS Biggest gleek
FLASHMOB
IT’S A GROUP OF PEOPLE WHO ASSEMBLE SUDDENLY IN A PUBLIC PLACE, PERFORM AN UNUSUAL AND SEEMINGLY
POINTLESS ACT FOR A BRIEF TIME, BEFORE QUICKLY DISPERSING. THEY ARE OFTEN USED FOR THE PURPOSES OF
ENTERTAINMENT, SATIRE OR ARTISTIC EXPRESSION.
Glee’s flashmob PROMOTION ENTARTEINMENT
ANNIVERSARY MEMORIAL : CORY MONTEITH
#LYRICSHUNT
Involve the WORLDWIDE audience in the virtual world.The Coldplay involved the fans into the promotion of the brand new album with a lyrics hunt. The fans had to find the
lyrics of the new songs into the libraries strewn into the world, and after that, post the pictures of the lyrics on Twitter, in order to communicate them to rest of the fans.
MINI TOUR Mantain the intimacy in the real world
Another strategy made by the band and his producers, was to maintain the intimate/close relationship fans-band by containing the concert’s audience, and launching a mini-tour in little arenas and not in big halls anymore.
CONCLUSION EQUIVALENCES
Transmedial platforms
The importance of the music aspect
A final reward
DIFFERENCES
virtual/real world
Audience involvement through the whole
TV series/ a promotional involvement
THANKS FOR YOUR ATTENTION