THE RISE OF LIVE VIDEO STREAMING

CREATED BYYUQING LUO

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In our increasingly digital and visual world,

individuals and businesses across industries are

fighting attention amidst the noise. [2]

Today, 65% time spent online is via mobile devices. [9]

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com/photos/35707686@N06

Mobile Internet usage continues to grow year by year, on a global scale.

Of all mobile traffic, online video now accounts for

upwards of 50%. [2]

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“You have a whole generation that grew up on social media; young people are having their mobile devices all the time, and it’s just natural they would gravitate a video.” [8]

- Rebecca Fannin, Founder and editor of

the Silicon Dragon Newcc: zeitfaenger.at - https://www.flickr.com/photos/46652337@N06

The prevalence of both video and smartphones have paved the way for newer social platforms

centered around live streaming video like Periscope, Meerkat, and Twitch. [2]

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Those apps both provide users with the ability to

instantly stream live video footage from a mobile phone camera to a global viewing audience who

can interact and send real-time comments to the broadcaster. [7]

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com/photos/93841400@N00

Meerkat has more than

two-million registered users.

And Twitter’s Periscope App now has

two million daily active users and says its users watch 40-years worth of video every day. [2]

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Twitch, as the most leading video games live streaming sites at present, has

100 million visitors a month.

It has created a new career track for casual video gamers, helping thousands make a living by playing video games. [5]

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com/photos/59661257@N07

“For this generation, streamers are more like movie actors.” [5]

-Taylor Sowinski, A TwitchCon attendee

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Live streaming has become a focal point as heavyweights such as Facebook, Snapchat, Twitter, and YouTube invest significant sums of money into building and enhancing their own live stream platforms. [8]

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Live-streaming has been around in one form or another since the 1990s. [4]

What brought it into the limelight all of a sudden?

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One possible reason is the perfect storm of technology and accessibility. [3]

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Never before have we experienced the perfect overlap of smartphone technology and the existence of social networking sites.

It makes live streaming almost effortless. [3]

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“All of a sudden, the world’s pockets are full of good cameras and good screens with good data plans and good social platforms to let everyone know you’re broadcasting.” [4]- Chris Sacca, founder and chairman of Lowercase Capital

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- http://www.gratisography.com/

Live streaming humanizes people and brands in a way images and recorded video can’t, and it’s cheap and easy to pull off. [3]

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- http://www.gratisography.com/

Unlike social media sites like Facebook,where people seems to share onlytheir best, most polished moments.

This encourages social comparison, and makes people feel more envious

as they spend more time browsing on sites. [6]

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It allows us to participate in other lives, probably something bigger than ourselves. []

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3

The concept of live streaming for individuals could assemble to “future friendship”:

With a wider range of emotions communicated online, you'll know when it’s time for an emergency happy hour, even at 1 p.m. [1]

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On the other hand, It’s forcing us to confront unique privacy and safety issues. For example, capturing copyrighted content; whether or not to ask permission when people appear in your live broadcasts; and there have also been reports of bullying and sexual harassment on Periscope. [3] After all, we live our lives in a world where the Internet records everything and forgets nothing. [11]

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Live-stream video sites make it feels as if we’re on the cusp of a new era of social media: A time when anyone, anywhere can broadcast live and receive nearly instantaneous feedback. [3]

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Today, in the age of Individual, you have to be your own brand. [10] Live stream could be a helpful platform for you to explore.

Everyone can, and has become a media company from now. Take your chance.

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Works Cited1. Chayka, Kyle. "The New, Improved Online Friendship." Next. 2015. Web. 05 June 2016.2. "Trend Report: The Rise of Live Video Streaming." Feedly Helping Knowledge Workers Thrive.

2016. Web. 05 June 2016.3. Garst, Kim. "How Live-Streaming Is Changing The Face Of Social Media." Salesforce Canada

Blog. Web. 05 June 2016.4. Isaac, Mike, and Vindu Goel. "As Twitter Introduces Periscope, Tech Titans Bet on Live

Streaming Video." The New York Times. The New York Times, 2015. Web. 05 June 2016.5. Kerr, Breena. "Get Rich or Die Streaming: Making Money on Twitch.tv." The Hustle. 2015. Web.

05 June 2016.6. Konnikova, Maria. "How Facebook Makes Us Unhappy." The New Yorker. 2013. Web. 05 June

2016.7. Leaney, Steven. "Why Live Video Mobile Apps Will Change How You View the World." Medium.

2015. Web. 05 June 2016. <https://medium.com/@StevenLeaney/why-live-video-mobile-apps-will-change-how-you-view-the-world-29657702a8a5#.21htr0mk6>.

8. Meola, Andrew. "Live Streaming Is Becoming More Popular with Brands and Content Creators." Business Insider. Business Insider, Inc, 2016. Web. 05 June 2016.

9. Perrin, Andrew. “Social Media Usage: 2005-2015.” Pew Research Center Internet Science Tech Rss. 08 Oct. 2015. Web. 05 June 2016.

10. Peters, Tom. "The Brand Called You." Fast Company. Web. 05 June 2016.11. Rosen, Jeffrey. "The Web Means the End of Forgetting." The New York Times. The New York

Times, 2010. Web. 05 June 2016.

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