The Rise of Conversational AI: A Marketer's Guide to Chatbots By Ashu Garg
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Transcript of The Rise of Conversational AI: A Marketer's Guide to Chatbots By Ashu Garg
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A M A R K E T E R ’ S G U I D E T O C H A T B O T S
Conversational AI
Ashu Garg, General Partner
THE RISE OF
@ashugarg
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What is AI?
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DEEP REINFORCEMENT LEARNINGDEEP LEARNINGMACHINE LEARNING
A.I. 101(010101)
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EDGES FEATURES FACES
How Deep Learning Works
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But there are limits…
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But there are limits…
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3 Keys to the AI World
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Reinventing Human to Machine Interactions01
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Data is Oxygen02
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New Stack for a New Workload03
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03 New Stack for a New Workload
APPLICATIONS
CODE LIBRARIES
COMPUTATIONAL FRAMEWORKS
PLATFORM
HARDWARE
Application Stack* Technology Stack
*The New Moats: Why Systems of Intelligence are the Next Defensible Business Model by Jerry Chen
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Chatbots
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Messaging Is Eating Other Interfaces
20162011 2012 2013 2014 2015
Big 4 Social Networking AppsBig 4 Messaging Apps
3,000
2,500
2,000
1,500
1,000
500
0
Mon
thly
Act
ive
Use
rs in
Milli
ons
Source: Includes IDC, Magma Global, and Foundation Capital estimates
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Full Picture of User
Behavior on web
Offline transactions
Mobile behavior
External data (world)
Chat conversations
Voice conversations
Physical movement IoT devices
Just Another Piece of Data
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Messaging Is Emerging as a Platform
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New Technology Stacks Emerge
ANALYTICSAPP DEV PLATFORMS
DEVELOPER TOOLKITS
END-TO-END APPS
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RETAIL CPG HOSPITALITY FINANCIAL SERVICES B2B
ELIMINATE $65B OF HUMAN COSTS
2016 Annual salary expenditures on customer service, sales reps for financial services, insurance
MAKE PREVIOUSLY UNAFFORDABLE ‘SERVICES’ AFFORDABLE
Massive Marketing Opportunity
37%
$174B
$65B of potential savings
Source: Business Intelligence
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THANK YOU@ashugarg