The right price, delivered daily

Click here to load reader

download The right price, delivered daily

of 11

  • date post

    13-Apr-2017
  • Category

    Software

  • view

    192
  • download

    1

Embed Size (px)

Transcript of The right price, delivered daily

  • 1

    The right price, delivered daily

    Fruit Logistica Berlin, 09.02.2017

    Stefan Sandulescu, Blue Yonder GmbH

  • FRESH: more than just a trend!

    Across all retail formats (discount; supermarket; hypermarket; internet etc.)

    365 days, worldwide

    High share of assortment, strong contributor to financials

    Challenging end-to-end process

    How can Pricing help?

  • 3

    Retail reality onto waste *

    * Here: Articles that reached End-date and were removed.

  • Takeaway from retail manager survey

    ? 90%

    Why?

    26% 28%

    *

    The frequency and speed at which grocery retailers make decisions is not matching the speed of customer expectations

    B E S T C U S T O M E R E X P E R I E N C E

    Fresh

    ness

    Qua

    lity

    Pric

    ing

    Asso

    rtmen

    t Pro

    du

    ct

    avai

    lab

    ility

    have issues with meeting customer requirements

    of directors feel there are too many decisions to make

    of directors believe decisions arent being made fast enough in the supply chain

    * International survey of retail decision makers from 2016; n=750; Geographies: UK, F, D, US.

  • What do grocery managers believe will help them make fast decisions?

    * International survey of retail decision makers from 2016; n=750. Geographies: UK, F, D, US.

    *

    R E T A I L D I R E C T O R S

    B E L I E V E

    48% too many manual decisions slow down decision-making

    30% gut feeling in decision-making process is slowing them down

    42% lack of innovation and tech nology is slowing decision-making

    Automation

    Data analysis

    Decision support systems

    Technology innovation

    70%

    68%

    67%

    70%

    *

  • Factors driving demand, besides price

    Print / online promotions

    Stock availability

    Markdown promotions

    Competitor price

    $

    Location based parameters

    Public holidays

    Day within month and week

    23

    Weather forecast

    Brand based information

    i

    Competitive articles

    Seasonality

    Customer demand

    Product groups

  • Decisions, not insights

    Prices that support merchandising strategy and corporate financials

    Base Pricing and Markdown optimization

    Prices at the right time, on scale (100% of assortment)

    Integrated Pricing and Replenishment view

    Create value with

  • 3-5%Higher revenues and profits, with Blue Yonder Base Price Optimization

    * Measured with A/B-Tests: other (positive) external effects are excluded. European grocery retailer.

    *

  • 9

    Blue Yonder Retail Studies

    Download report here Download report here

    Watch a video for more information on this report here

    https://www.blue-yonder.com/report/consumer-fresh.phphttps://www.blue-yonder.com/en/Study-Six-Key-Findings-on-Why-Grocers-Need-to-Speed-Up-Decision-Makinghttps://www.youtube.com/watch?v=LJRiEbTujcs

  • Selected Customers

  • Blue Yonder GmbH Ohiostrae 8 76149 Karlsruhe Germany +49 721 383117 0

    Blue Yonder Software Limited 19 Eastbourne Terrace London, W2 6LG United Kingdom +44 20 3626 0360

    Blue Yonder Best decisions, delivered daily

    Blue Yonder Analytics, Inc. 5048 Tennyson Parkway Suite 250 Plano, Texas 75024 USA