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The right price, delivered daily

Fruit Logistica Berlin, 09.02.2017

Stefan Sandulescu, Blue Yonder GmbH

FRESH: more than just a trend!

Across all retail formats (discount; supermarket; hypermarket; internet etc.)

365 days, worldwide

High share of assortment, strong contributor to financials

Challenging end-to-end process

How can Pricing help?

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Retail reality onto waste *

* Here: Articles that reached End-date and were removed.

Takeaway from retail manager survey

? 90%

Why?

26% 28%

*

The frequency and speed at which grocery retailers make decisions is not matching the speed of customer expectations

B E S T C U S T O M E R E X P E R I E N C E

FreshnessQ

ualit

y

Pric

ing

Assortment Pr

od

uct

av

aila

bili

ty

have issues with meeting customer requirements

of directors feel there are too many decisions to make

of directors believe decisions aren’t being made fast enough in the supply chain

* International survey of retail decision makers from 2016; n=750; Geographies: UK, F, D, US.

What do grocery managers believe will help them make fast decisions?

* International survey of retail decision makers from 2016; n=750. Geographies: UK, F, D, US.

*

R E T A I L D I R E C T O R S

B E L I E V E

48%too many manual decisions slow down decision-making

30%gut feeling in decision-making process is slowing them down

42%lack of innovation and tech nology is slowing decision-making

Automation

Data analysis

Decision support systems

Technology innovation

70%

68%

67%

70%

*

Factors driving demand, besides price

Print / online promotions

Stock availability

Markdown promotions

Competitor price

$

Location based parameters

Public holidays

Day within month and week

23

Weather forecast

Brand based information

i

Competitive articles

Seasonality

Customer demand

Product groups

• Decisions, not insights

• Prices that support merchandising strategy and corporate financials

• Base Pricing and Markdown optimization

• Prices at the right time, on scale (100% of assortment)

• Integrated Pricing and Replenishment view

Create value with…

3-5%Higher revenues and profits, with Blue Yonder Base Price Optimization

* Measured with A/B-Tests: other (positive) external effects are excluded. European grocery retailer.

*

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Blue Yonder GmbH Ohiostraße 8 76149 Karlsruhe Germany +49 721 383117 0

Blue Yonder Software Limited 19 Eastbourne Terrace London, W2 6LG United Kingdom +44 20 3626 0360

Blue Yonder Best decisions, delivered daily

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