The Richest Man In America, Down Home

Unit Two

I. Background InformationI. Background Information

Rolls-Royce

How Rolls Met Royce"Mr. Rolls accompanied me to

Manchester,to which I was then a frequent visitor,

as Ihad to look after several business

concernsthere and held a traders ticket

between Londonand Manchester.

I well remember the conversation I had in the

Dining- Car of the train with Mr. Rolls,who said

it was his Ambition to have a motor carconnected with his name, so that in the

futureit may be a household word, just as much

as'Broadwood' or 'Steinway' in connection

withpianos; or 'Chubbs' in connection with

safes.

I am sure neither of us at the time could

foresee the wonderful development of the

car which resulted from my introduction of

these two gentlemen to each other.“

1907 ROLLS-ROYCE 40/50 HP Silver Ghost

1910 Rolls-Royce Silver Ghost1910 Rolls-Royce Silver Ghost

1925 Rolls-Royce Wilkinson1925 Rolls-Royce Wilkinson

1929 Rolls-Royce New Phantom1929 Rolls-Royce New Phantom

It was purchased by Volkswagen in 1998.

New Types of AutoNew Types of Auto

Ford Motor CompanyFord Motor Company

Vehicle ModelsVehicle Models

The Dime StoreThe Dime Store

The first successful 5¢ & 10¢ store was started

by F. W. Woolworth in 1879. The first

Woolworth stores in Illinois were opened in

Springfield, Joliet, Aurora, and Decatur in 1904.

Dime stores purchased in large Dime stores purchased in large quantities and sold inexpensive quantities and sold inexpensive merchandise such as candy, merchandise such as candy, toys, Christmas ornaments, and toys, Christmas ornaments, and glassware priced below 10¢. glassware priced below 10¢.

priced below 10¢.priced below 10¢.

After the 1930s, slightly more After the 1930s, slightly more expensive merchandise was expensive merchandise was added to the stores, but people added to the stores, but people continued to call them dime continued to call them dime stores. What would you find in stores. What would you find in Dime stores?Dime stores?

沃尔玛公司创始人：沃尔玛公司创始人：

山姆山姆 ·· 沃尔顿 沃尔顿

从外表来看，山姆从外表来看，山姆 ··沃沃尔顿是一个普通人。他尔顿是一个普通人。他在美国经济大萧条时期在美国经济大萧条时期长大，二战时期曾在军长大，二战时期曾在军中服役，正是这个名不中服役，正是这个名不见经传的人后来创建了见经传的人后来创建了世界上最大的零售企业世界上最大的零售企业。。

　　　　

山姆有着极强的竞争意识和冒险精神，他意识到，沃尔玛要想获得成功，除了为顾客提供低价位的商品之外，还必须超越顾客对优质服务的期望。山姆倾其毕生精力为此理念而不懈努力。他激励并鼓舞员工，并身体力行地实践他所倡导的一切。　　

山姆一直以勤奋、诚实、友善、节俭的原则要求自己。虽然他已在1992 年去世，但随着沃尔玛业务的扩展，这些精神依然在不同的国家和文化中得以体现。

The Richest Man in ChinaThe Richest Man in China

Forbes China Top 10 of 100 Mainland

Chinese Celebrities:

Forbes ChinaForbes China Top 10 of 100 Top 10 of 100 Mainland Mainland Chinese Chinese Celebrities:Celebrities:(someone who (someone who is famous, is famous, especially in especially in the the entertainment entertainment business)business)Name / Profession/ Pre-tax income in2003 (US$ Million)

Name / Profession / Pre-tax income in Name / Profession / Pre-tax income in 2003 (US$ Million)2003 (US$ Million)

1. 1. Yao MingYao Ming / basketball player / 14.49 / basketball player / 14.49 2. 2. Zhang ZiyiZhang Ziyi / film actress / 3.14 / film actress / 3.14 3. Zhao Wei /TV/ film actress /singer / 2.29 3. Zhao Wei /TV/ film actress /singer / 2.29 4. Faye Wong / singer/actress / 3.38 4. Faye Wong / singer/actress / 3.38 5. Gong Li / film actress / 3.38 5. Gong Li / film actress / 3.38 6. Zhang Yimou / film director / 2.17 6. Zhang Yimou / film director / 2.17 7. Zhou Xun / actress/singer / 1.45 7. Zhou Xun / actress/singer / 1.45 8. Leon Lai / singer/actor / 7.97 8. Leon Lai / singer/actor / 7.97 9. Sun Nan / singer / 2.90 9. Sun Nan / singer / 2.90 10. 10. Jet LiJet Li / actor / 16.91 / actor / 16.91

II. Questions & AnswersII. Questions & Answers

1. Who is the richest man in the text?

Sam Walton.

2. What is special about Sam Walton?

He kept a simple life. He was cheerful, friendly, and folksy.

3. How did he start business?

He started as a boss of a little dime store.

4. What is the spirit of the company?

Loyalty, hard work , long hour (bottom-up)

5. What is the operating system of Wal- Mart?

Bottom-up (Japanese Way)

6. Why did Walton set up a college scholarship and disaster relief fund?

For his employees’ children.

7. Why do some famous persons try to avoid being recognized in public most of the time?

They feel awkward to be disturbed unexpectedly, but some times they feel lucky if they are in trouble or in difficulty.

8. Was Sam a stingy employer or generous

boss?

A generous boss

9. How did Sam make people around him

better persons?

He influenced his inferiors or employers positively by

actions, and way of thinking.

10. What is your impression of Sam Walton?

Hard working, persistent, with high morality.

III. Vocabulary & StructureIII. Vocabulary & Structure

Key words and expressionsKey words and expressions

discount, remote, get away with, local, by/from all account, cheerful, blend in/into, reserve, open up, headline, hold to, carry on, folk, make up, system, qualify,put off, scholarship, cultivate, reward, come/get aboard, deserve,

They usually give you a discount if you buy multiple copies.

They offer a 10 percent discount on rail travel for students.

1. Discount noun [C] a reduction in the usual price:

Traditional retailers who’ve opened

cyber-stores may offer special discounts

to online shoppers.

discount storediscount warehouse

discount verb [T often passive] discounted goods / rates verb [T] to decide that something or

someone is not worth consideration or attention:

You shouldn't discount the possibility of his

coming back.

remote galaxies

It happened in the remote past, so no one worries about it any more.

They take little interest in a conflict far from their homes and remote from their everyday problems.

2. Remote adjective1) far away in distance, time or elation:

2) describes an area, house or village that is a long way from any towns or cities:

a remote mountain village

The chances of a visit by Martians tothe Earth are remote.

3) slight: a remote possibility

Her manner was remote and cool.

4) not very friendly or showing little interest in other people:

a system or device for controlling

something such as a machine or

vehicle from a distance, by using

electrical or radio signals:

remote control n. [C or U]

Have you seen the remote control for the TV anywhere?

The bomb was detonated by remote control. (cause to explode)

remote-controlled adj.

a remote-controlled model aircraft

1) an arrangement with a bank to keep your money there and

to allow you to take it out when you

need to:

3. account (BANK) (or bank account)

I've opened an account with a building society.

UK: She paid the cheque or money into / her account.

US: She deposited the check in her account.

I need to draw some money out of my account.

2) an agreement with a shop or company that allows you to buy things and pay for them later:

Could you put it on (charge it) Could you put it on (charge it) to my account (= can I pay for to my account (= can I pay for it later), please?it later), please?

Do you have an account at this Do you have an account at this store (with us), madamstore (with us), madam??

Could you please pay (settle) Could you please pay (settle) your account in full?your account in full?

3) a written or spoken description of an

event:

She gave a thrilling account of her life in the jungle.

He kept a detailed account of the suspect's movements.

Several eyewitnesses' accountsdiffered considerably from the officialversion of events.

on account of sth because of something:

He doesn't drink alcohol on account of his health.

to think of someone or something in the stated way; judge:

She was accounted a genius by all who knew her work.

be of no/little account to sb. not important to sb.

It's of no account to me whether he comes or not.

His opinion is of little account to me.

4. Get away with4. Get away with

5. 5. cheerfulcheerful

6. 6. Blend intoBlend into

7. 7. Reserve vt.Reserve vt.

8. Make headlines

9. Hold to

TranslationTranslation

1. Then he was off to the house, wheeling past the sleepy town square in Bentonville, a remote Arkansas town of 9920, where Sam Walton started with a little dime store that grew into a $ 6 billion discount chain called Wal-Mart.

Key

TranslationTranslation

2. But just how long Walton can hold firm to his folksy habits with celebrity hunters keeping following him wherever he goes is anyone’s guess.

Key

TranslationTranslation

He is usually back home for Friday sales meetings, or the executive pep rally Saturday morning at 7 a.m., when Walton, as he does at new store openings, is liable to jump up on a chair and lead everyone in the Wal-Mart cheer: “Give me a W! Give me an A! Give me an L! Louder!”

Key

TranslationTranslation

1 。他动身前往那座宅邸，开着车穿过本顿维尔镇寂静的市政广场。本顿维尔镇是阿肯色州的一个偏远小镇，仅有 9920 人口。山姆。沃尔顿就在该镇从一个专卖廉价商品的小店起家，逐渐发展成为价值 60 亿美金资产的廉价连锁店沃尔玛公司。

TranslationTranslation

2. 然而，沃尔顿走到哪，名人追星族就跟随到哪，在这样的情况下，他的平民习惯能保持多久，就很难说了。

TranslationTranslation3. 他通常回来参加星期五的销售会议，或是星期六早晨七点的行政人员鼓劲会，届时，沃尔顿可能会跳上椅子，就像分店开张时那样，领着大家呼喊沃尔玛公司的口号：“给我一个 W ，给我一个 A, 给我一个 L, 大声点！”