The Rhino Project
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Transcript of The Rhino Project
The Rhino Project
Business Plan
Rhino War's
Vision:We believe that with
enough relevantinformation we canmobilize the world's
collective consciousnessagainst the destruction
of its own.
Within the next 36months we will become
the leading globalsupplierof Real-time
footage todemonstrate the plight
of thesedefenselesscreatures.
Mission:Rhino war's mission will
be to provide audiovisual footage in a 13
part documentary series to inform and educate
but also torecognize theheroic services of peoplemaintaining andsavingour collective natural
heritage.
To demonstrate theutter disregard these
syndicates have for theconsequences of their
greed in theirdestruction of the verylast remnant of thesemagnificent animalsand our heritage!
Team
Rhino War'sTeam
ProjectCoordinator
JohannRobbertze
Management
Project Funding
BusinessDirection
Executive DirectorVirginia Williams
Project DirectorKoosGreeff
Caterer andprocurementEstelleGreef
Driver
Cameraman andsound editorStefanBotha
Overview Far from civilization, deep in South Africa's arid plains, a war is escalating amidst man andbeast, man and man. In Rhino Wars, Protector vs. Poacher are locked in a battle that will
either save or destroy one of Africa's most noble beasts.
In an age where bio diversity and sustainability are part of the world's collectiveconsciousness, Sub- Saharan Africa is in the middle of a real "rhino war". Fueled by greed
and desperation of potential profit in lean economic times, the scourge of aggressivepoaching - managed by ruthless international crime syndicates - is raging throughout Africa.On a daily basis, wildlife defenders, advocates and game wardens are fighting a battle they
are almost sure to lose with out help, until now.
The rhino project team will take viewers on a wild and dangerous white knuckle ride into thefront lines of wildlife conservation. Even the hardiest viewers will find themselves welling
with tears at the sound of the squealing off a rhino calf, then reeling with rage at the sight offresh jeep tracks in blood marbled mud.
What is really unique about Rhino Wars is that viewers won't merely be armchair observersof all this adventure, nor will they be helplessobservers of a war doomed to fail. Rhino Warsviewers will take part in the daily battle to save one of the earth's most precious creatures.They will be able to connect with these courageous defenders of wildlife and they'll be ableto contribute funds and resources to selectorganizations just by sharing the weekly video
updates from Rhino Wars via social media.
Market Analysis Market
Summary:The worldwide
mediacoverage of
the subject hascreated
outrage andwe believe it is
critical toprovide in-
depthknowledge in
order tomotivate full
scalecommitment to
combat thiscrime. We are
a non-profitorganization in
desperateneed of
committedpartnerships inorder to drivethe productionof material to
inform andeducate.
MarketChanges in the
Past:Time is of theessence. Thesituation has
become so criticalthat the
possibility ofextinction is very
real.
NewsChannels
NatureConservation
Channels
EducationChannels
SWOT DiagramSTRENGTHS
In depth knowledge and experience of thenatural habitat Years of involvement in the manufactureand distribution of this communicationmediumDedicated team prepared to work under allconditions and circumstances
WEAKNESSES
Lack of committed partnerships andsponsors
OPPORTUNITIES
To be part of saving our natural heritageTo expose and prosecute those responsibleTo create sustainable funding
THREATS
ExtinctionFundingViolenceRemoteness
Balanced ScorecardFinancial Perspective
The Rhino Project will begenerating income from exclusiveand unique footage exposing thesubject matter on a real-time andinteractive platform.
VISION &STRATEGY
Customer Perspective
News channels, nature conservationchannels, educational channels and schoolsare some of the customers that will benefitfrom being able to use exclusive materialfor fill-ins. Subscriptions tostrategicallyplaced web cams monitoring keypopulations will also ensure real-timeparticipation.
Learning & Growth Perspective
We believe The Rhino Project will take allstakeholders on a journey tounderstanding the concept of care andresponsibility for our environment better.We believe that by gettinginvolvedwillallow us the perspective to betterunderstand and act to conserve ourprecious resources.
Business Process Perspective
From a business perspective wehope to generate so much publicparticipation and interest so as tobecome financially independent. Itis our express intention to reinvestall profits into similar critical areasof need.
Business Budget FIXED COSTS MONTHLY BI-MONTHLY QUARTERLY TOTAL LOAN ACCOUNT
UtilitiesTelephone, Fax, Internet,Printing and Copying. 10000.00 20000.00 40000.00 60000.00
Food and drinks 22500.00 90000.00 90000.00
Insurance
Transportation
Two Vehicles 10000.00 40000.00 40000.00
Hire Vehicle 40000.00 160000.00 160000.00
EquipmentProduction Equipment 200000.00 200000.00
Fees PermitsEntrance fees Camping feesPermits 12000.00 48000.00 48000.00
Taxes
Employees
Executive producer 30000.00 120000.00 120000.00 40000.00Producer/Cameraman 20000.00 80000.00 80000.00 40000.00
Caterer 8000.00 32000.00 32000.00 8000.00Cameraman - Sound Editor 20000.00 80000.00 80000.00 40000.00Driver - General Assistant 8000.00 32000.00 32000.00 8000.00
Pre - Editing
Two persons 75000.00 150000.00 150000.00
TOTAL 455500.00 170000.00 722000.00 1,092000.00 136000.00
Financial Plan
Cash Flow
Utilities
Transport
Equipment
Fees & Permits
Employees
Pre-Editing
Loan Account
Categories
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Unit
s
0
100,000
200,000
Financial Plan
Financial Plan
ProductionEquipment
Resource 1Two4x4 utility
vehicles
Resource 2Specialized4x4utility vehicle
Resource 3ProductionEquipment
Risks and IssueswithBudget
Set:
Risk 1Breakdown and
servicing
Risk 2Theft and
replacement
Short-TermIssues:
Issue 160% of
equipmentalready
sponsored
Issue 2Procurement ofremaining 40%
Long TermIssues:
Issue 3Replacement of
all borrowedand rented
equipment withown equipment
Time Line
Task Assigned To Start End Dur %
Rhino Wars JR 4/10/12 11/12/12 217
1 Complete shooting-schedule KG & SB 4/10/12 4/18/12 9
2 Zululand shoot/Dr. Player KG &SB 4/21/12 4/27/12 7
3 Umfolozi National Park shoot KG & SB 5/2/12 5/8/12 7
4 Marketing tracer VW & KG & SB 5/2/12 5/8/12 7
5 Episode 1 KG & SB 5/12/12 5/18/12 7
6 Episode 2 KG & SB 5/24/12 5/30/12 7
7 Episode 3 KG & SB 6/5/12 6/11/12 7
8 Editing VW & KG & SB 6/5/12 11/12/12 161
9 Episode 4 KG & SB 6/15/12 6/21/12 7
10 Episode 5 KG & SB 6/27/12 7/3/12 7
11 Episode 6 KG & SB 7/7/12 7/13/12 7
12 Episode 7 KG & SB 7/19/12 7/25/12 7
13 Episode 8 KG & SB 7/31/12 8/6/12 7
14 Episode 9 KG & SB 8/10/12 8/16/12 7
15 Episode 10 KG & SB 8/22/12 8/28/12 7
16 Episode 11 KG & SB 9/1/12 9/7/12 7
17 Episode 12 KG & SB 9/13/12 9/19/12 7
18 Episode 13 KG & SB 9/25/12 10/1/12 7
2012
Q2 Q3 Q4