The revolutionary solution to combat the appearance of cellulite Powered by Science of Nature®

The revolutionary solution to combat the appearance of cellulite

Powered by Science of Nature®

Contents

The Truth About Cellulite

The Ultimate Anti Cellulite Solution

Cellulite – The Facts

Science & Expertise

The Ingredients

The 28 Day Visible Effect

Figurite 3 Phase System – Why Choose Figurite?

The Figurite Product Range

Product Positioning

Marketing & PR Campaigns

FIGURITE®CONTENTS

FIGURITE®THE TRUTH ABOUT CELLULITE

Mail online published an article on 28th Jan 2015 which revealed the following:

• About 85% of British women aged over 20 are afflicted with this condition.

• The phenomenon is largely unrelated to weight, as even slim supermodel Kate Moss has it.

• The effects of cellulite can harm a woman’s confidence

• A survey showed that given the choice, 70% of women would choose a cure for cellulite over world peace

• And in a recent poll of 1,000 women, more than a third said they would consider undergoing surgery to get rid of their cellulite if they knew it would work.

• Creams, serums, heating and freezing treatments, tights laced with caffeine and a pair of vacuum pump trousers (said to have been used by Cheryl Cole) have all been floated as potential remedies

• New surgical procedure that promises to eliminate cellulite permanently – costs £2,500 however, it isn’t suitable for all grades of cellulite and it can take between six to twelve months to get optimal results

Read more at: http://www.dailymail.co.uk/health/article-2046810/Cellulite-surgery-works-New-laser-treatment-promises-rid-women-orange-peel-thighs--good.html#ixzz3Q7p6lCcx

• On average 8.7 million women in the UK suffer with cellulite – this is our potential market

Source: UK Statistics and Daily Mail


http://www.dailymail.co.uk/health/article-2046810/Cellulite-surgery-works-New-laser-treatment-promises-rid-women-orange-peel-thighs--good.html

http://www.dailymail.co.uk/health/article-2046810/Cellulite-surgery-works-New-laser-treatment-promises-rid-women-orange-peel-thighs--good.html

FIGURITE®THE ULTIMATE ANTI CELLULITE SOLUTION

At Figurite® we understand the importance of having smoother, firmer and more defined skin – thus improving self esteem and the empowerment to bare your body with confidence. This is why our dedicated team of 30 highly experienced specialists in the skincare field has created the Figurite® Anti Cellulite System.

Scientifically formulated, the system targets the causes of cellulite, minimises fat storage, maximises fat breakdown and kick-starts the lipolysis process.

Our philosophy - to produce the best product and present a solution for the best possible price.

The Proof - What Our Customers Say About Figurite®

Results from consumer trials in 2014, conducted by Ayton Global Research UK (50 participants)

• 86% in the reduction in the appearance of cellulite • 95% improvement in skin smoothness, silkiness, firmness and tone • 80% increase in skin elasticity

Quotes from the participants:

• “The results, stunning!”• “Worked like a dream for me”• “It worked so well for me, I’m over the moon”


CELLULITETHE FACTS

• Cellulite is a distinctive layer of subcutaneous body fat (adiposis edematosa)

• The condition affects an estimated 90 per cent of women, generally starting from the age of 20 • The main cause of cellulite is poor micro-circulation, which makes it difficult for adequate nutrients to

reach all areas of the body and skin, which in turn can reduce the body’s ability to process toxins – resulting in cellulite, more commonly known as the ‘orange peel’ skin effect

• Cellulite can form in any area where fatty tissue accumulates, but most frequently appears on the bottom, stomach and thigh areas

• It can affect women of all shapes and sizes Factors that can influence the appearance of cellulite include:

• Genetics• Poor diet• Slow metabolism• Lack of physical activity• Hormonal changes• Unhealthy or high stress lifestyle• Dehydration• Skin colour and/or density of the skin


FIGURITE®THE SCIENCE & EXPERTISE

This pioneering, advanced formula is based on a synergy of ingredients, while using different application methods for a holistic approach. Figurite® Anti Cellulite System is a new scientifically proven benchmark in the arena of skin contouring that works on both early and persistent cellulite. Created for women with all grades of cellulite, the system has been expertly designed with a focus on naturally cultivated ingredients to deliver essential nutrients vital for optimum skin health. These patented formulas are combined with cutting edge, scientifically proven innovations and technologies, to deliver real and visible results in just 4 weeks.

Crucially, the Figurite® Anti Cellulite System is:

• Paraben free with no harmful preservatives

• Against the use of parabens and instead uses Saliguard, which is

a natural based preservative in our formulations

• 90% natural


FIGURITE®THE INGREDIENTS

• Figurite® is dedicated to using the finest grade, efficacious and naturally active ingredients possible – without compromise.

• Figurite® exclusively farms and cultivates the herbs and plants globally, so that the quality is consistently monitored and controlled.

• Applying an advanced scientific rationale, these botanical actives are sourced for their notable skin nutrition benefits, working in synergy to deliver the best performance anti cellulite products on the market.

• Our manufacturer’s QC process ensures all ingredients are tested before production to ensure maximum efficacy.


FIGURITE® INGREDIENTS CHART


The 1,2,3 System Active Ingredients Lipolysis Process

(Liquidating the fat cells) Smoothness Firmness Skin Elasticity

Blocks fat build up

Eliminates Fat Storage Moisturiser Removes skin

marksWeight loss

effect

Figurite Anti

Cellulite Cream

Coenzymen-A √ √ Bupleurm falcatum extract √

Caffeine √ √ Menthol extracts √ √

Quinoa extract √ Adiploess √ √ √ Lipocare √

Jojoba Oil √ √ Shea Butter √ √ √ √

Sunflower Oil √ √ √ √ Vitamin E √ √

Figurite Micro

Encapsulated

Corrective Shorts

Butyrospermum Parkii (Shea Butter) extract √ √ √ Prunus Armeniaca (Apricot) Kernel Oil √ √

Gelidium Cartilagineum extract √ √ Simmondsia Chinensis (Jojoba) Seed Oil √ √

Tocopheryl Acetate √ Rosa Canina Seed extract √ √

Caffeine √ Retinol √ √

Figurite Anti

Cellulite CLA

Capsules

Choline √ Konjac Mannan √Vitamin E & B6 √ √ √ √

Selenium √ ALA √ √

Bladderwrack Thallus √ √L-Cartine & Mate Leaf √ √ √ √

Garcinia Cambogia √ √CLA √

FIGURITE® THE 28 DAY VISIBLE EFFECT

Evaluations from rigorous consumer trials over a 28-day period conducted by Ayton Global research show:

• 86% in the reduction in the appearance of cellulite • 95% improvement in skin smoothness, silkiness, firmness and tone• 80% increase in skin elasticity

90% of the trial participants said they would buy the Figurite® Anti Cellulite System.


Before and after 28 day trial use

FIGURITE® THE 3 PHASE SYSTEM

Why Choose Figurite®?

• A solution to a persistent problem facing millions of women worldwide!• Women are prepared to pay premium prices for an anti

cellulite system that works• Solves the problem of lack of time and discipline• The cream works on its own however, we are the

ONLY brand who has developed a holistic solution to eliminate cellulite

• There are no if’s and buts; the Figurite® system works on all grades of cellulite

• Women want a solution, your customers want results; we are the providers


FIGURITE® ANTI CELLULITE CREAM 200ml

£58

This non-greasy, lightweight and easily absorbed cream contains a concentrated formula that penetrates the deeper layers of tissue beneath the skin’s surface.

• Targets the major contributing factors of cellulite

• Dehydrates fat cells and firms the skin – imparting dramatically improved tone and smoothness

• Boosts localised metabolisms

• Drains and minimises fat storage

• Reveals a more youthful appearance in just 4 weeks.


FIGURITE® MICRO-ENCAPSULATED CORRECTIVE SHORTS

£35

Proven to speed up the fluid and fatty cells removal process, and achieve the maximum lipolysis effect.

• Seamlessly designed for maximum comfort

• Combines the very best in time controlled micro- encapsulated actives and cosmo-textile technology

It also produces an effective 4-way action to:

• Reduce the appearance of cellulite• Firm the skin’s tissues for maximum lift and tone

• Hydrate the skin for optimum smoothness and silkiness

• provide an all-day slimming effect to shape the figure to perfection.


FIGURITE® CLA ANTI CELLULITE CAPSULES

30 DAYS SUPPLY£48

• An advanced and complex formulation, these capsules contain a powerfully synergistic blend of micronutrients to neutralise the metabolic acids deposited in the connective tissue, eliminating them naturally – the result: skin that looks and feels healthy, radiant and smooth

• Proven to support the increase of skin elasticity, regeneration and firming of the connective tissues to

reduce fat accumulation and weight management

• A non-interventional clinical study confirmed the appearance of cellulite was markedly reduced after

3 months of use


FIGURITE® BRAND POSITIONING

Superior Quality

Revolutionary

Innovative New Benchmark

Proven Formula

Premium Ingredients

Real Results


FIGURITE®ANTI CELLULITE CATEGORY

POSITIONING


£5 £15 £20.00 £30 £40 £50+£10

FIGURITE® BRAND POSITIONING

Who Are Figurite’s® Target Audience?

Female

Self-conscious

result orientated

The Product?

Tried and tested solutions that work

Easily assessable

Reasonably priced

Key Differentiator?

Total solutions

Holistic

Proven/ Market Tested

Innovative

Quality products

Delivers real and visible results


FIGURITE® TWO TYPICAL TYPES OF SEGMENTATION

FOR BRANDING

1. Demographic Segmentation

• Female

• Aged 20-45

• Gen Y & Gen X

2. Income Segmentation

• A, B , C1, Urban Affluent


FIGURITE®DEMOGRAPHIC SEGMENTATION - OTHERS

1. Women

2. Image and body conscious

3. YouTube generation

4. Social activists

5. Work/Life balancers

6. Sport orientated

7. Travels often

8. Lifestyle changers

9. Avid followers of social media and Lifestyle Magazine mediums


FIGURITE®BRAND SUPPORT

AEPC UK have allocated 500K for marketing and PR activities to promote the Figurite® brand through the following channels:

• Dedicated PR campaign, including press launch event

• Dedicated advertising campaign – TV, paper and online

• Product sampling

• Brand Ambassadors

• Informative website (non e-commerce) linking to retailer online e-commerce site

• Brochure and POS materials (latter according to retailer specification)


FIGURITE®PUBLIC RELATIONS

A PR campaign has been created to launch Figurite® that will achieve the following objectives:

• To position Figurite® as the leading anti cellulite range for women. (Our guarantee - If it doesn’t work we will take it back.)

• To launch the new Figurite® range of products to the consumer through one retailer only; in store and online.

• To create maximum positive media coverage and awareness of the Figurite® brand

• To create a ‘must have/must need’ buzz around the Figurite® product range by using:

• 70% of our PR budget to focus on a social media campaign over a 12 month period

Social Media:

• Blogs

• YouTube

• Promotions and contests

• Verbrate

30% of the budget will go toward the launch using mainstream media:

•Daily Mail

•Various women’s health and cosmetic magazines

•Media LunchPowered by Science of Nature®

FIGURITE®PR CALENDAR 2015


March April May June July Aug Sept

Figurite Profile

Press Launch

Consumer Media Promotion

Product Placement

Celebrity Features

Press Pamper Night

Fashion Week UK

Press Days

Celebrity Gift Packs

Celeb Get the Look/ Style Secrets/ Celeb Quotes

Celebrity Media

Ongoing news updates and mini releases

Trade Activity

Code

Ongoing celeb mailouts/ quotes

Key Date/ Events

Ongoing in all target media

Resulting in media exposure in all target media

Follow up trends- short / medium lead

Encompassing all target media

Ongoing- all media: National, Consumer, Weekly, Celeb, Supps

Short lead consumers Long lead consumers

Features/ Product placement follow up

FIGURITE®PR ACTIVITIES 2015

Press Campaign:

• Printed Press - features in male and female lifestyle magazines• Broadcasting – features on daytime TV• Media packs will be produced incorporating the full product range and key USP’s

Endorsements by:

• Dermatologists

• Celebrity Brand Ambassadors

Store Launch:

• In store sales advisors• Product samples• Retailers will also feature within the Figurite® website under our retail partners section• Selected retailers will be incorporated within the media launch activity


ADIPOSLIM KEY BENEFITS 1. Lipo-aminated structure for targeted adipocytes efficacy

(vectorization of titrated Lauroylproline) – SEPPIC PATENT

2. Dual action for “TOP MODEL” SHAPE ADIPOCYTES !

⇒ 1. Inhibition of Fat Storage => puts adipocytes on a diet by inhibiting the entry of free fatty acids

⇒ 2. Elimination of Fat Storage => fat is expelled from the adipocytes and recycled into energy

3. Cellulite corrector without massage: efficacy clinically demonstrated after 1 month of treatment (versus placebo)

=> INHIBITION of FAT STORAGE / Greater ELIMINATION of FAT

STORAGE (improved Lipolysis + recycling of FFA into energy) /

LIPOCARETM

Function: Fights cellulite by stimulating the catabolism of lipids, a process that empties excess fat stored in the adipocytes.

Definition: Hydroglycolic solution combining Caffeine, Coenzyme A and an extract of Bupleurum chinensis.

Properties: Body refiner. Skin firming.

Characteristics: Synergism of actives promoting lipolysis: Bupleurum chinensis and caffeine increase the pool of cAMP to stimulate lipolysis; Coenzyme A activates the combustion of fatty acids.

Origin: Bupleurum chinensis is a Chinese herb. Coenzyme A is obtained by biotechnology. Caffeine is from vegetable origin.

Applications: Slimming and firming products.

ORANGE PEEL APPEARANCE -33%

three-way slimming action

http://www.croda.com/home.aspx?s=111

FIGURITE®CONTACT

Mike MirzaeeAmalgamated Euro Products UK Ltd (AEPC UK )

Unit 32, Townmead Business CentreWilliam Morris WayLondon, SW6 2SZ

Office: 020 7731 3344Fax: 020 7731 5231

Email: [email protected]

www.figurite.com


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