The Revolution of Marketing and Leadership's Role · future workforce must be data driven and...

The Revolution of Marketingand Leadership's Role

A F R O S T & S U L L I V A N E X E C U T I V E M I N D C H A N G E

Strateg ic Market ing Pr ior i t ies :

www.frost.com/smt #FrostMAR

July 17 – 19, 2017 | Loews Vanderbilt Hotel | Nashville, TN

EXECUTIVE PROFILE / WHO WILL PARTICIPATE

*please note this profile is based on past Executive MindXchange events.

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WHY YOU MUST ATTEND

1. TAKE CONTROL OFYOUR FUTURE: Recent research has revealed that ChiefMarketing Officers are most accountable and first on the chopping block iftop line revenue targets are missed. Never has there been a better time forChief Marketing Officers to reposition themselves by taking control of thegrowth agenda. Either step up and get a seat at the table or get left behind.

2. ALIGN WITH YOUR CORPORATE BUSINESS STRATEGY: In an age of newertechnology and empowered customers, marketing has truly become astrategic discipline. You must harness your knowledge of markets andcustomers to determine what new key areas to compete in, what segmentsto target, and what strategies to adopt in order do drive substantial growth.

3. CREATE A CUSTOMER CENTRIC ORGANIZATION: The difference betweensuccessful companies and those who fail, or fail to grow, is how they ensurelong term customer loyalty and sustainable competitive advantage. To becometruly customer centric requires a highly collaborative effort of all functionswithin a company along with every employee becoming a customer champion.As a marketer, you must be at the forefront of representing the customer inyour strategic marketing plans.

4. TECHNOLOGY AND SKILLS ARE EVOLVING: Because of changing technologyeveryone needs to have their skills honed, especially your employees. Thefuture workforce must be data driven and technology savvy. Do you haveenough talent in house? Strategically thinking, the big question is do you trainyour in house workforce on the latest technology or source from other areas?Risk vs reward...

5. BECOME A STRATEGIC ASSET TO SALES: When sales are down "its alwaysmarketing's fault". This is unacceptable. How do you tip the scales in yourfavor? What does marketing need to do to be viewed as a strategic asset insale's eyes? Strategic marketing does not equal sales but it is up to you totarget the best opportunities. How will you deliver on this growth factor?

AN INTERACTIVE EXPERIENCE LIKE NO OTHER...

COLLABORATE, COLLABORATE, COLLABORATE: Engage in high level conversationswith strategic marketing executives, guaranteed to generate new ideas!

RELAX, HAVE FUN AND MAKE NEW FRIENDS: Keep your contact list buildingand engines at high rev, while enjoying many unique networking events!

FIND NEW SOLUTIONS TOTODAY'S CHALLENGES: Play the InteractiveSolutions Wheel to find out which of the industry's products and services willhelp you solve your challenges. It is a series of rapid fire, one-on-one meetingswith leading solution providers –both intense and fulfilling. Yes, there are prizes!

STAY AHEAD OF THETECHNOLOGY CURVE: One-to-one targeted discussionswill focus around new services that marketers can take advantage of to meet thespecific needs of their businesses.

Register Now • [email protected] • tel: 1.877.GO frost (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/smt

An Event Shaped by a Community of Your Peers!

Frost & Sullivan extends its appreciation to the following Advisory Board Membersfor their expertise and valuable support in ensuring the agenda delivers relevantand valuable content

Allison CerraVice President, Global MarketingIntel Security Group

Teresa CaroSenior Vice President, MarketingFortiva

Dan ColquhounSenior Vice PresidentFrost & Sullivan

David MekeelStrategic Marketing DirectorAgendia USA

Srinivas NomulaSenior Director, Marketing & Product Development, Performance Labels & SpecialtiesNeenah Paper Inc.

Matthew PreschernExecutive Vice President, Chief Marketing OfficerHCL Technologies

Dee SlatterySenior Director, Global Brand Management and Strategic MarcomAnsell Protective Solutions

Beth SulenticDirector, Strategic MarketingIDEX Corporation

STRATEGIC MARKETING PRIORITIESEXECUTIVE MIND CHANGE ADVISORY BOARD

www.frost.com/linkedin-MAR

Network with executives who own business growth plans and drive market leadershipincluding Chief Marketing Officers, Chief Growth Officers, Vice Presidents and Directors of:

• Branding• Business Development• Digital Transformation• Client Development• Customer Experience and Loyalty

• Customer Insight• Global Marketing• Market Development• Market Strategy• Strategic Planning

Nashville, Tennessee

Let your creative juices flow at the Lowes Vanderbilt Hotel in world famous MusicCity! Immerse yourself in old and new Nashville while only minutes from the city’smost renowned and vibrant attractions. Don’t forget to bring your cowboy boots!

LOCATION, LOCATION, LOCATION

#FrostMar

Executive(C-Level, Vice President,Director) Other

5%

25%

Management

75%

91% of surveyed participants recommend sending 2 or more teammembers based on the amount of networking opportunities and rangeof content being delivered.

MORE CONTENT THAN ONE PERSON CAN HANDLE

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Schedule-at-a-glance is preliminary and will be updated as information becomes available.

SCHEDULE-AT-A-GLANCE

Zone 1. Identifying Growth Opportunities to Increase Top Line Revenue | Zone 2. Leveraging Customer Centric Strategy to Drive Profitability

Customize your agenda! Stay the course with one zone or bounce around to others. All collaboration zones are Power-Point Free, participant-driven discussions featuring creative thinking and idea generation

SUNDAY, JULY 16, 2017 | ARRIVAL DAY

7:00pm Suggested Arrival Time

Arrive Sunday to participate in Monday's Networking Activities

MONDAY, JULY 17, 2017 | NETWORKING DAY

Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making new contacts and new friends.

9:00am Nashville Taste & Tour

9:00am Country Music Hall of Fame Networking Tour

3:00pm Sponsor Workshop

4:30pm Sponsor Registration & Orientation Reception

5:30pm Speaker & Thought Leader Orientation

An essential meeting for speakers, facilitators and confirmed thought leaders to preview the event, highlight your roles and network with fellow peers.

6:15pm Participant Meet 'n' Greet

This end-user/participant activity is your opportunity to identify right out of the gate – those peers who share challenges similar to your own. It's a great way to find participants whohave thought leadership you can benefit from and to facilitate later dialogues throughout the event.

7:00pm Welcome to Nashville! Networking Reception and Event Kickoff

TUESDAY, JULY 18, 2017 | GENERAL SESSION AND EXHIBITION

8:00am Registration, Continental Breakfast, and Exhibition

8:45am WELCOME and KEYNOTE – Own the Growth Agenda and You Own the Future

9:40am BOARDROOM BRAIN TRUST – Aligning Corporate Growth Objectives with Strategic Marketing Priorities

10:20am Networking, Refreshment, and Exhibition Break

10:50am CONCURRENT COLLABORATION ZONES – ROUNDTABLES

Roundtables capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.

Choose one of the following zones:

12:00pm Session to Session Travel Time

12:05pm CONCURRENT SESSIONS

Choose one of the following concurrent sessions:

(OR)

1:00pm Food for Thought – Networking Roundtables Hosted by Industry Leaders

Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list of roundtable discussiontopics will be available on-site.


2:10pm CONCURRENT COLLABORATION ZONES –THINKTANKS

ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.


3:20pm Networking, Refreshment, and Exhibition Break

3:50pm CMO CHALLENGE – Embracing a New Leadership Mandate

4:30pm THE FIX – Crowdsourcing Solutions to our Most Vexing Challenges

5:30pm The FIX Concludes

5:45pm Four Truths and a Lie Networking Reception

6:45pm Groove Around Nashville

Take networking a step further and join us as we venture to Nashville's night life hot spots to see the town, feel the music and toast to a great event. A great opportunity to furtherrelationships with your fellow peers in a fun, intimate setting!

INTERACTIVE – Solutions WheelPlay the “wheel” to find out which of the industry's products and services willhelp you solve your challenges. It is a series of rapid fire, one-on-one meetingswith leading sponsors – both intense and fulfilling.

THE EVOLUTION OF VOICE OF CUSTOMER AND ITS IMPACT ON GROWTH –Seizing Voice of the Customer to Ignite Strategic Growth

Zone 1. Growing Revenue and Developing Brand Strategy in Whitespace and Adjacencies

Zone 2. Future Forward: Mapping the Customer Journey

Zone 1. Unleashing Brand Power in M&As Zone 2. Machine Learning Meets Marketing – Advanced Predictive Customer Analytics to Increase ROI

CHOOSE BETWEEN TWO DIFFERENT COLLABORATION ZONES:


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4

WEDNESDAY, JULY 19, 2017 | GENERAL SESSION AND EXHIBITION

6:15am Early Risers Run/Walk

8:00am Continental Breakfast and Exhibition

8:45am INTERACTIVE COACHING SESSION – Meet Neuro-Management: How to Work Effectively with the Brains Around You


10:30am CHANGE AGENT – Driving a Transformational Account Based Marketing Strategy

11:00am Session to Session Travel Time

11:05am CONCURRENT SESSIONS


12:25pm Food for Thought – Networking Luncheon Roundtables Hosted by Industry Leaders

Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list of roundtable discussiontopics will be available on-site.


1:30pm CONCURRENT COLLABORATION ZONES – CASE HISTORIES

Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured executive and participants.



2:35pm ASK THE EXPERTS! Panel Discussion – How to Effectively Communicate the Strategic Marketing Plan


3:50pm INNOVATION INSIGHT – Enabling the Product to Solution Based Business Model Transformation

4:20pm CAPSTONE KEYNOTE – The Pulse on Economic Growth

5:00pm CONTENT FOR THE STRATEGIC MARKETING PRIORITIES: A FROST AND SULLIVAN EXECUTIVE MINDXCHANGE CONCLUDES

Briefing SessionsThese 15-minute, one-to-one targeted discussions will focus around new services that marketers can take advantage of to meet the specific needs of their businesses.

Zone 1. Growth Globalization Strategy

PARTICIPANT MEET-UPS

Keep your networking engines revving! Participants will gather by industry,company size and geographic/regional strategy for hosted conversation on shared dynamics.

Zone 2. Developing Customer and Employee Brand Ambassadors

SCHEDULE-AT-A-GLANCE

SNAPSHOT OF COMPANIES REPRESENTED AT PREVIOUS EXECUTIVE MINDXCHANGE EVENTS



96% of Surveyed Participants would recommendthis event to their colleagues and/or peers.

5


Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making new contacts and new friends.

9:00am Nashville Taste & Tour









8:45am WELCOME and KEYNOTE – Own Digital Marketing and You Own the Future

9:40am SUCCESS STORY – Agile Marketing: Listen – Respond – Adapt


10:50am COLLABORATION ZONES – ROUNDTABLES


12:05pm CONCURRENT SESSIONS

(OR)



2:10pm CONCURRENT COLLABORATION ZONES –THINKTANKS


3:50pm ASK THE EXPERTS! Panel Discussion – Align Sales & Marketing to Catapult Revenue

4:30pm INTERACTIVE COACHING SESSION – Meet Neuro-Management: How to Work Effectively with the Brains Around You

5:30pm INTERACTIVE COACHING SESSION Concludes






8:45am ICE BREAKER AND KEYNOTE – Transform or Die! Reinventing Marketing as Center of Excellence

9:30am EXECUTIVE INSIGHT – Making the Business Case for Investing in Digital Marketing Technology


10:30am SUCCESS STORY – Optimizing Marketing Automation


11:05am CONCURRENT SESSIONS

(OR)



1:30pm CONCURRENT COLLABORATION ZONES – CASE HISTORIES


2:35pm ASK THE EXPERTS! Panel Discussion – Critical Skills for a Modern Marketing Organization


3:50pm SUCCESS STORY – AR/VR/AI: Innovations in Experiential Marketing

4:20pm CAPSTONE KEYNOTE

5:00pm CONTENT FOR THE 18TH ANNUAL DIGITAL MARKETING EXECUTIVE MINDXCHANGE CONCLUDES

FROST AND SULLIVAN VISIONARY INSIGHT – Developing a Digital Platform Strategy in anEver-changing Technology Landscape

INTERACTIVE – Solutions Wheel Play the “wheel” to find out which of the industry's products and services will help you solveyour challenges. It is a series of rapid fire, one-on-one meetings with leading sponsors – bothintense and fulfilling.

Zone 1. Video Marketing & Monetization Zone 2. Creating Personalized and Engaging Content Zone 3. SEM and SEO Optimization for Increased Conversion

Briefing SessionsThese 15-minute, one-to-one targeted discussions will focus around new services thatmarketers can take advantage of to meet the specific needs of their businesses.

Zone 1. Best Practices for Social Selling

PARTICIPANT MEET-UPS

Keep your networking engines revving! Participants will gather by industry, business model andmarketing channel for hosted conversation on shared dynamics.

Zone 2. Attract, Engage, Convert: Implementing Multi-touch Integrated Marketing

Zone 1. Omnichannel Customer Experience in a Digital World Zone 2. Aligning Content Strategy with Business Outcomes Zone 3. Savvy Account Based Marketing

Register Now • [email protected] • tel: 1.877.GO frost (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar


ALL ACCESS PASS: Double the Content! With our Strategic Marketing Priorities and Digital Marketing: Executive Mindxchange running concurrently, there is bound tobe content on both agendas that you just can't pass up. With this Pass you will have complete access to both events, enabling you to build a personalized agenda that bestsuits your needs: Cross over and attend your choice of any session on either of the two agendas. With access to double the content you can't go wrong!

Own the Growth Agenda and You Own the Future

Allison CerraVice President, Marketing, Intel Security GroupIntel Corporation

Allison Cerra is vice president and head of marketing in the Intel Security Group at Intel Cor-poration. In this role, she is responsible for leading all of Intel Security’s marketing activities inpartnership with functional marketing leads across communications, product solutions market-ing, branding, and online and social media.

Before joining Intel, Cerra served as vice president of marketing for the Americas Enterprise Group at Hewlett PackardEnterprise. Prior to that, she served as vice president of marketing and communications at Alcatel-Lucent, vice presidentof sales and marketing at Frontier Communications, and director of consumer marketing at Verizon.

An accomplished senior marketing executive, Cerra has co-authored three books exploring how technology is changingbusiness models and user behaviors. She was named “CMO of the Year” and “Top Researcher of the Year” by theDallas/Fort Worth American Marketing Association, and was recognized as a “Women in Business” honoree by the Dal-las Business Journal.

Meet Neuro-Management: How to Work Effectively with the Brains Around You

Michael O. “Coop” CooperFounderInnovators + Influencers

Michael O. “Coop” Cooper is an internationally recognized executive coach, advisor, facilitatorand trainer who specializes in working with executive teams to develop the leadership skills,alignment and strategies to grow and thrive in a constantly changing environment. Coop has 23years of experience as a coach, management consultant, strategist and project leader withFortune 1000 companies and small businesses in over 20 countries. He has worked with leaders at Accuray, eBay,Genentech, Google, Novell, Sony Computer Entertainment America, Southwest Airlines, TeleNav, Wells Fargo, Yahoo,Yammer and hundreds of other organizations large and small. He co-led the teams to develop the world’s first wirelessweb platform for Vodafone and Verizon deployed in 27 countries and developed the specifications for the first custominternet car-ordering system for Honda. He has also been selected to coach the prestigious TED Fellows. Coop is acontributor to Fast Company.

KEYNOTES

MASTER OF CEREMONIES


Register Now • [email protected] • tel: 1.877.GO frost (1.877.463.7678) • fax: 1.888.674.3329 • www.frost.com/mar6

Patrick Nugent Vice PresidentFrost & Sullivan

Patrick Nugent recently joined the Frost & Sullivan Growth, Innovation and Leadership (GIL) team as a Vice President. He has proudly been a part of the Frost & Sullivan events team for the last 15 years. In hisrole with the Frost & Sullivan events team, he has served as an event facilitator and as Master ofCeremonies. Prior to joining Frost & Sullivan, Patrick was the Director of Business Development for theIllinois Institute for Continuing Legal Education in Chicago. He was also the Founder and Principal of NugentCorporate Services, an educational event specialty consulting firm.

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NETWORKING ACTIVITIES



Nashville Taste & Tour9:00am

Join us for a memorable food tasting experience through Nashville,the birthplace of country music! We'll visit restaurants that hostsome of the best cuisine Nashville is famous for and offer some ofthe most creative dishes you'll ever have while seeing and learningabout the historic sites that makes Nashville the Athens of the South.Participant Fee: $150

Monday, July 17, 2017

Join us at the Country Music Hall of Fame for a day of music, food,and history Nashville-style. Kick off the day with a performanceand discussion with Johnny Cash and June Carter Cash’s only child,John Carter Cash. Next, enjoy a classic, southern meal beforecapping off the day with a scavenger hunt throughout the CountryMusic Hall of Fame.Participant Fee: $150

This end-user/practitioner networking activity is your opportunityto identify – right out of the gate – those peers who sharechallenges similar to your own. It's a great way to find participantswho have thought leadership you can benefit from and to facilitatelater dialogues throughout the event.

Country Music Hall of FameNetworking Tour 9:00am

Participant Meet ‘n’ Greet6:15pm

Four Truths and a LieNetworking Reception5:45pm

Groove AroundNashville 6:45pm

Tuesday, July 18, 2017

Early Risers Run/Walk:6:15am

Calling all walkers, joggers and runners! Lace up your sneakers andget your endorphins flowing with a little exercise. It's the perfectstart to a great day of content and networking!

Wednesday, July 19, 2017

Welcome to Nashville!Networking Receptionand Event Kickoff7:00pm

Welcome to Nashville! Meet your fellow peers for some cocktails,conversations and cheers to a perfect start of what is sure to bea unique event.

Hosted by:

Take networking a step further and join us as we venture toNashville's night life hot spots to see the town, feel the music andtoast to a great event. A great opportunity to further relationshipswith your fellow peers in a fun, intimate setting!Participant Fee: $75

Enjoy playing detective, while deciphering the truths from the lies!Guess correctly and you will be entered to win a fantastic prize.

8



AGENDACHOOSE BETWEEN TWO DIFFERENT COLLABORATION ZONES:

Customize your agenda! Stay the course with one zone or bounce around to others. All collaboration zones are Power-Point Free, participant-driven discussions featuring creative thinking and idea generation.Choose one of the following zones:

Zone 1. Identifying Growth Opportunities to Increase Top Line Revenue | Zone 2. Leveraging Customer Centric Strategy to Drive Profitability

SUNDAY, JULY 16, 2017 | ARRIVAL DAY

7:00pm Suggested Arrival Time

Arrive Sunday to participate in Monday's Networking Activities


Bring plenty of business cards, relax, meet-and-greet during this fun-filled day devoted to making new contacts and new friends.9:00am Nashville Taste & Tour

Join us for a memorable food tasting experience through Nashville, the birthplace of country music! We'll visit restaurants that host some of the best cuisine Nashvilleis famous for and offer some of the most creative dishes you'll ever have while seeing and learning about the historic sites that makes Nashville the Athens of the South.


Join us at the Country Music Hall of Fame for a day of music, food, and history Nashville-style. Kick off the day with a performance and discussion with Johnny Cash and JuneCarter Cash’s son, John Carter Cash. Next, enjoy a classic, southern meal before capping off the day with a scavenger hunt throughout the Country Music Hall of Fame.




An essential meeting for speakers, facilitators and confirmed thought leaders to preview the event, highlight your roles and network with fellow peers.


This end-user/participant activity is your opportunity to identify right out of the gate – those peers who share challenges similar to your own. It's a great way tofind participants whohave thought leadership you can benefit from and to facilitate later dialogues throughout the event.


Welcome to Nashville! Meet your fellow peers for some cocktails, conversations and cheers to a perfect start of what is sure to be a unique event

Hosted by:



Didn't get your badge at last night's reception? Make sure you're down in time for breakfast and registration to get your event materials now! Already have yourbadge? Make sure you pick up your event packet and start networking bright and early.

Welcome and KEYNOTE

8:45am Own the Growth Agenda and You Own the Future

Allison CerraVice President, Marketing, Intel Security GroupIntel Corporation

SESSION ABSTRACT:A 2015 study published in the Journal of Marketing found clear evidence thatmarketing positively impacts both short-term and long-term shareholder value.Yet, marketers are often relegated to the unenviable role of desk jockeys, partyplanners or slaphappy spenders. To earn and keep a seat at the boardroom tablerequires the Chief Marketing Officer to align the marketing agenda to that ofthe enterprise, all while retaining what makes marketing such a unique functionin the first place – equal parts intuition and reason, a perfect cocktail of analyticsand creativity. Doing so offers boundless opportunity to reclaim the function’srightful position in driving the company’s growth agenda.

KEY TAKE-AWAYS:g A framework for transforming B2B marketing teams toward a company-

first agenda, trading tired marketing practices for a strategic, integratedfunction

g A template for measuring marketing’s true value to the enterpriseg Lessons learned from successful and unsuccessful reincarnations of

marketing teams

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ATTIRERECOMMENDATIONS KEY:

Business Casual - Button-DownShirt, Trousers, Dress

Athletic Gear - WorkoutClothing, Sneakers

Outdoor, Evening,Cool Breeze G ear

Casual - Jeans, T-shirt,Comfortable Shoes



AGENDA

BOARDROOM BRAINTRUST

9:40am Aligning Corporate Growth Objectives with Strategic Marketing Priorities

PANELISTS INCLUDE:


Featured Demonstration Hosted by:

CONCURRENT COLLABORATION ZONES – ROUNDTABLES

10:50am Roundtables capture the power of all participants’ voices, insights and experiences via group discussion and exploration of the issue at hand.


Zone 1: Unleashing Brand Power in M&As

Chris MoloneyChief Marketing Officer and Head of ProductsCAN Capital

Zone 2: Machine Learning Meets Marketing – Advanced Predictive Customer Analytics to Increase ROI FACILITATOR: Chip Brewer

Vice President, Business DevelopmentThe Smart Cube


CONCURRENT SESSIONS12:05pm Choose one of the following concurrent sessions:

INTERACTIVE

Solutions Wheel

Play the “wheel” to find out which of the industry's products and services will help you solve your challenges. It is a series of rapid fire, one-on-one meetings withleading sponsors – both intense and fulfilling.

OR THE EVOLUTION OF VOICE OF CUSTOMER AND ITS IMPACT ON GROWTH

Seizing Voice of the Customer to Ignite Strategic Growth

Daniel ColquhounSenior Vice President, Customer ResearchFrost & Sullivan

1:00pm Food for Thought – Networking Roundtables Hosted by Industry Leaders

Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list ofroundtable discussion topics will be available on-site.


SESSION ABSTRACT:Firms are sitting on a wealth of insights, but they are buried deep within the vaststreams of data that flow into every organization.

Machine Learning now gives us a new way to unlock this data, as it createssystems that learn from experience and get better at their job over time, ratherthan relying on the skill of the programmer / creator.

In this interactive session we will define Machine Learning, discuss when andwhere it should be utilized, and examine how it can provide you with a strategicedge in the marketplace. Real world examples and our group discussion, willallow participants to identify how to incorporate Machine Learning into theiroverall customer success and loyalty efforts.

KEY TAKE-AWAYS:g A definition of “Machine Learning”, how it works, and the value it brings

to the tableg A roadmap and best practices for implementing Machine Learning

techniques at your organizationg Examples from the real world of firms that have succeeded – and failed –

to harness the powerful insights generated from machine learning

Nicc LewisChief Marketing OfficerLeverate

Russell ProcopioChief Revenue OfficerRecovery Centers of America

Meghan PruceVice President, Business to Business MarketingVanderbilt University Medical System

SESSION ABSTRACT:Maximize the value of your market research investment by utilizing the bestpractices for capturing and analyzing customer needs. Learn valuable newapproaches to capturing customer needs, analyzing VOC data, and buildinginsightful yet easy to use visual displays of your data that integrate seamlesslywith business decision making.

KEY TAKE-AWAYS:g Insight on new advancements in market research and what it means to

your businessg Examples of powerful new approaches for understanding customer needs

that go beyond the table stakesg Best practices for utilizing multivariate analysis to maximize the insights

and communicate results more clearly

10



CONCURRENT COLLABORATION ZONES –THINKTANKS2:10pm ThinkTank sessions employ interactive team exercises in a “roll up your sleeves” learning environment.


Zone 1: Growing Revenue and Developing Brand Strategy in Whitespace and Adjacencies

Zone 2: Future Forward: Mapping the Customer Journey

FACILITATORS: Adam Vasquez

President & Chief Executive OfficerSacunas



CMO CHALLENGE

3:50pm Embracing a New Leadership Mandate

THE FIX4:30pm Crowdsourcing Solutions to our Most Vexing Challenges

Share your smarts! Choose between five themed brainstorming sessions and crowdsource solutions to the most vexing challenges facing strategic marketing today.These are twenty minute rapid fire sessions with three rotations. First come, first serve, so choose wisely! Each brainstorm group will build upon the other to builda list of readily operationalized ideas to these common challenges.

The Fix on collaborating with:

g Sales

g Information Technology

g Innovation & Product Teams

g Strategic Intelligence

g Contact Center

5:30pm THE FIX CONCLUDES



Take networking a step further and join us as we venture to Nashville's night life hot spots to see the town, feel the music and toast to a great event. A greatopportunity to further relationships with your fellow peers in a fun, intimate setting!



Calling all walkers, joggers and runners! Lace up your sneakers and get your endorphins flowing with a little exercise. It's the perfect start to a great day of contentand networking!


Start the day on the right foot with some breakfast and networking before diving into the first keynote!

INTERACTIVE COACHING SESSION

8:45am Meet Neuro-Management: How to Work Effectively with the Brains Around You

Michael O. “Coop” Cooper FounderInnovators + Influencers


SESSION ABSTRACT:As a strategist, you’re probably an Innovator + Influencer brain type, but youwork mostly with Analyzer + Systemizer brain types, which can lead to confusion,tension and misunderstandings. Neuro-management allows you to communicatedirectly with people’s brains by bypassing their personalities to address theirmotivators, information needs, attention spans and fears. This interactive talk willcover all four brain types and how to work effectively with each.

KEY TAKE-AWAYS:g Insight on a neuro-science frameworkg A template for communicating with each brain types and teams that

include all four brain types to eliminate confusion increase productivityg Proven best practices and lessons learn from real-world application of

neuro-management

AGENDA

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CHANGE AGENT

10:30am Driving a Transformational Account Based Marketing Strategy

Matthew PreschernExecutive Vice President & Chief Marketing Officer HCL Technologies


CONCURRENT SESSIONS11:05pm Choose one of the following concurrent sessions:

Briefing Sessions

These 15-minute, one-to-one targeted discussions will focus around new services that marketers can take advantage of to meet the specific needs of their businesses.

OR

Participant Meet-Ups

Keep your networking engines revving! Participants will gather by industry, company size and geographic/regional strategy for hosted conversation on shared dynamics.


Practitioners and solution providers host a menu of luncheon roundtable discussions on pertinent industry issues. Dine and dish with industry experts. The list ofroundtable discussion topics will be available on-site.

Hosted by:


CONCURRENT COLLABORATION ZONES – CASE HISTORIES1:30pm Case Histories explore a specific use case and include informal conversations that draw upon the experience and expertise of the featured executive and participants.


Zone 1: Growth Globalization Strategy

Zone 2: Developing Customer and Employee Brand Ambassadors


ASK THE EXPERTS! PANEL DISCUSSION

2:35pm How to Effectively Communicate the Strategic Marketing Plan



INNOVATION INSIGHT

3:50pm Enabling the Product to Solution Based Business Model Transformation

Sean GallimoreChief Marketing OfficerParaxel

CAPSTONE KEYNOTE

4:20pm The Pulse on Economic Growth

5:00pm CONTENT FOR THE STRATEGIC MARKETING PRIORITIES: A FROST & SULLIVAN EXECUTIVE MINDXCHANGE CONCLUDES

SESSION ABSTRACT:Addressing today’s unmet customer needs often require more integratedsolutions which encapsulates the enhanced aggregate benefit of value addedsubcomponents. Structuring and implementing solutions require organizationsto evolve their development approaches and go-to-market practices to enablesolutions business models to achieve higher impact results.

KEY TAKE-AWAYS:g Insight on recognizing the translational challenges that impede the

achievement solution aspirationsg Best practices for engineering the solution end goals up-front in the

project plansg Metrics for refining the new normal: Determine acceptable flex points and

align expectations

AGENDA

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Frost & Sullivan's Brand and DemandSolutions convert prospects intocustomers at an accelerated rate.

We do this by delivering an end-to-end turnkey solution, built onthe foundation that a strategically planned, focused and integratedprogram will yield the greatest return. By starting on the groundfloor, Frost & Sullivan can validate your messaging and design anddeliver a customized multi-touch integrated marketing solutionwhile becoming an extension of your marketing department.These fully customized and integrated marketing solutions cantake the form of nurturing, demand generation and/or pipelinedevelopment programs. Your goals are our goals.www.marketingdemandgeneration.com

No two client engagements arethe same. As a modern marketinglaboratory, Centerline approaches

challenges and opportunities with this mindset. We are alwayslooking to apply the right mix of talent, time, process and actionto each unique situation to deliver custom solutions that betterconnect brands with their audiences.www.centerline.net

Cvent, Inc. (NYSE: CVT) provides theleading cloud-based enterprise event

management platform that empowers marketers to create andmanage compelling events that generate leads, engage attendees,and drive results. Cvent integrates with marketing automation andCRM systems to develop a 360 degree view of attendees and tieevents to the revenue cycle.www.cvent.com

MarcomCentral® is a cloud-basedmarketing asset management software for

businesses that manages and customizes marketing materialsacross entire organizations enabling brand control and assetdistribution with anytime, anywhere access. Your marketing teamcan focus on what they do best, creating, while repetitive one-offrequests are automated through MarcomCentral.www.marcom.com

The Mx Group is a digital and demand creationagency. We integrate marketing, technology andsales optimization services to help companiesattract, convert and retain customers. For more

than 25 years, clients have trusted us to help turn their marketinginvestments into measurable revenue.www.themxgroup.com

The Smart Cube is a global analytics company thatprovides customized analytics and research toFortune 1000 businesses. With more than 500highly-skilled analysts, we deliver valuable and

actionable insights to senior marketing professionals, allowingthem to gain critical customer insights and measure the ROI oftheir activities. www.thesmartcube.com

TechValidate is fast-growing Software-as-a-Service company based in the San

Francisco Bay Area. Our on-demand offering is the first and onlyautomated platform that collects and transforms customerexperience data into credible content (case studies, ROI analyses,customer testimonials, customer reviews) for use across all keymarketing and sales communication channels.www.techvalidate.com

Turtl is a pioneering digital content platform,helping brands tell their stories in a unique Surf &

Immerse reading experience. Turtl guides consistent contentcreation, delivers beautiful results, extends average read time andincreases audience engagement. And powerful reporting toolsenable businesses to learn and improve, ensuring maximum returnon investment.www.turtl.com

Whiteboard Geeks is a niche-focusedwhiteboard animation studio based inRichmond, VA. We help simplify

complex topics and educate viewers with engaging, memorablevideo content that is drawn by a real person. We utilize thescience of engagement to help you grab eyeballs with trulyexciting, measurable video content.www.whiteboardgeeks.com

SPONSORS



For information on how to sponsor a Frost & Sullivan Executive MindXchange, please contact Gary Robbins at [email protected].

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VENUE INFORMATION Loews Vanderbilt Hotel2100 West End AvenueNashville, TN 37203

Frost & Sullivan will be reserving a limited number ofdiscounted rooms at the event property. Please contactthe property directly for rates, availability, and to bookyour accommodations. Be sure to mention you will beparticipating in the Frost & Sullivan event.

We suggest you arrive on Sunday, July 16, 2017.

TO REGISTER:

:ONLINEwww.frost.com/smt

*[email protected]

)PHONE1.877.GO FROST (1.877.463. 7678)

Registration/Pricing Schedule

Registration at Frost & Sullivan Executive MindXchange events is subject to review, and restricted to end user

practitioners. Therefore, we reserve the right to decline attendance to any company deemed to be a vendor in

the market. For information on how to sponsor a Frost & Sullivan Executive MindXchange, please contact

Gary Robbins at [email protected].

PAYMENT PROCEDURES

Payment in full is required immediately upon registration and is non-refundable and also must be received by Frost & Sullivan prior to the event start date. If payment has not been received

by Frost & Sullivan prior to the event start date you will not be able to attend the Executive MindXchange. If, for any reason, you are unable to attend the Executive MindXchange for

which you are registered, and notify Frost & Sullivan in writing more than 3 weeks prior to the event start date, a one-time credit will be issued for use toward registration at any other

Frost & Sullivan Executive MindXchange. The credit must be used within 90 days of the original registration date and can be applied to any Executive MindXchange event scheduled up to one

calendar year from the event for which you originally registered. Credits may not be transferred more than once, and all unused credit(s) will be forfeited after 90 days. Cancellation within

21 days prior to the event will incur a one time fee of $500. The remaining balance can be applied to any Executive MindXchange up to one calendar year from the event for which you

originally registered. Notification must be received by Frost & Sullivan in writing. If you do not attend the event and fail to notify Frost & Sullivan PRIOR to the event, no credit will be issued.

Every effort is made to ensure that the speakers noted in this brochure are present, but changes beyond the control of Frost & Sullivan may occur. The program agenda will be updated

biweekly and can be downloaded from www.frost.com/smt

Register online! www.frost.com/smt

Participant Package Includes

gg Event Registration – Complete Series $3290($150 Savings)(Includes General Session, Networking Activity, Executive MindXchange Chronicles)

gg Event Registration – Executive Series $3140($100 Savings)(Includes General Session and Executive MindXchange Chronicles)

*Substantial savings on registration with qualification for theBriefing Sessions package.

Sign up to attend a minimum of two, and up to four, fifteen minute BriefingSessions with leading solution providers of your choice.

These Briefing Sessions are tailored to focus on addressing your specificbusiness needs, and take place during a designated time period during theevent. For each meeting attended, you can receive substantial savings onyour overall registration fee. All discounts are subject to approval.

A-la-carte options:gg Event Registration – General Pass $2845

(Inclusive of: General Session Registration ONLY)

gg All Access Pass $395

Double the Content! With our Strategic Marketing Priorities andDigital Marketing: Executive Mindxchange running concurrently, there isbound to be content on both agendas that you just can't pass up. Withthis Pass you will have complete access to both events, enabling you tobuild a personalized agenda that best suits your needs: Cross over andattend your choice of any session on either of the two agendas. Withaccess to double the content you can't go wrong!

gg Nashville Taste & Tour $150

gg Country Music Hall of Fame Networking Tour $150

gg Groove Around Nashville $75

gg Executive MindXchange Chronicles $395

Strategic Marketing Priorities Executive MindXchange Chronicles

Update Your Business Playbook! The Benefits of This Digital ebook AreNumerous! As a thorough and focused set of notes, the StrategicMarketing Priorities: Executive MindXchange Chronicles is prepared byyour peers to ensure you don't miss out on any sessions that runconcurrently with those that you selected. If you are unable to sign upfor this now, you may order post event. Please note that post eventpurchases will be $495 so get your hands on these collections at thelower rate now!

Please note that post event purchases will be $495 so get your handson these collections at the lower rate now!

gg Non-Participant $ 695

1. Complete access to all keynotes, interactive workshops and non-stop networking activities

2. All Scheduled Meals Included (breakfast, breaks, and lunch)

3. Subscription to our quarterly Marketing Insights eBulletin

4. Access to dozens of Marketing industry articles & white papers

5. Complete access to our onDemand library of recent industry eBroadcasts

6. Membership to Frost & Sullivan's Digital and Strategic Marketing LinkedIn Community; available only to current and other approved VIP companies

7. Preferred pricing for the Executive MindXchange Chronicles; a collection of notes covering the entire Executive MindXchange

Subscribe to the Marketing Insights eBulletin

A Quarterly eBulletin From the Organizers of theStrategic Marketing Priorities and Digital MarketingMindXchange Series

To SubscribeVisit www.frost.com/mar

03-30-17

REGISTRATION

JULY 17-19, 2017LOEWS VANDERBILT HOTEL

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