THE RETAIL... THE RETAIL HOME Top Banner 960x300 2 $1,000 What’s Happening 350x350 1 $1,000...
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PUBLISHED FOR INDEPENDENT RETAILERS AND RENT-TO-OWNSellers of Major Appliances, Consumer Electronics, Home Furnishings, Kitchen & Bath
AN EYE ON THE INDUSTRY S INCE 1970
2018MEDIA
KIT
More Than a News Publication• Build Your Brand! Reach over 29,300 subscribers in North America and
worldwide
• Create Synergy! Join other manufacturers, distributors and trade partners in
one of the industry’s leading trade resources
• Boost Sales! Gain market exposure for your company’s
products and services
• Increase Industry Presence! Coverage of over 20 national and international tradeshows
including on-site distribution and sponsorships
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Reaching Today’s Retailer
www.retailobserver.com
The market is constantly changing and so are the faces of the independent retailer. They want fresh, exciting, new ideas and concepts that will give them the edge over their competition. Our more than 29,000 subscribers represent businesses, small to large, across North America and worldwide, representing an excess of $55 billion in retail sales.
Supported Associations and Groups We proudly support the following trade associations and buying groups throughout North America whose news and information greatly contribute to the quality of The Retail Observer and the education of our readers.
“Diversification is more than adding a new product line or category. It is constantly evolving
and changing your business to exceed the demands of the market. Remaining fluid in all
things; how you layout and merchandise your showroom floor, to the training program
you implement for your employees, even the marketing strategy you choose will position
your business as one that stands out from the rest because it offers something different and
meaningful to the customer. The look, feel and culture you create will define your niche in
the marketplace. With an eye on the industry, The Retail Observer strives to provide our
readers with a creative and diversified view of retail business; through educational articles
written by industry experts, manufacturer and product highlights, industry news and first
hand reviews from cutting edge trade events, you can count on us to deliver.”
Eliana Barriga,Publisher
The Retail Observer is distributed monthly to more than 29,300 subscribers throughout North America and worldwide. 17,000+ ......................Paper Subscribers 6,400+ .....................Digital Subscribers 5,900+ ......................LinkedIn members
Circulation
Map is a zip coderepresentation.
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Driving Connections for Business The Retail Observer is recognized as an industry leader and innovator in providing educational information to independent retailers across the globe. Our industry experts speak out – on Retail Views, Trends, Brand Building, Customer Service and Business Practices. From highlighting Book Reviews, Industry News, Tradeshow Events, Buying Groups and more, our Independent Retailers have been trusting in us to keep “An Eye on the Industry” since 1970.
Remodelers, builders & contractors; decorative hardware & plumbing companies with retail outlets
Kitchen & bath stores, designers, NKBA members
Consumer electronics only stores
Stores that carry appliances and/or consumer electronics & furnishings, rent-to-own stores
Cabinets and countertop retailers
Manufacturers, distributors, rep firms
Appliance only stores
Consumer electronics
Plumbing product news
Contributing writers
Association events, trade organizations and business practices
Major appliance news
Feature articles on retailers, manufacturers and distributor news
Editorial DiversityRetail Readership Diversity
17%
5%
35%8%
5%
26%
4%
12%
36%
21%14%
14%3%
“Digital“ and “connectivity“ are going to be important words that drive the market this
year. The digital age is upon us and with it comes a new age of customers with different
demands. Retailers will need to do more than sell the right product mix to remain
competitive. Understanding who their customers are and what drives them will be the
most beneficial. The Retail Observer has been a powerful platform for manufacturers
and retailers to come together and explore, learn and divulge their strategies and
ideas on buying and selling the newest technology and most innovative products on
the market and how to plan for what’s coming in the future.”
Moe Lastfogel, Director of Sales and Marketing
www.retailobserver.com
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Many Ways to Get ExposureIndependent retailers are a dominating force in the sales of Major Appliances, Consumer Electronics, Home Furnishings and Kitchen & Bath products. Our publication facilitates partnerships between manufacturers, distributors and trade partners. We are committed to implementing the most advanced web, social and print media solutions to effectively promote diverse marketing strategies across multiple product categories. The Retail Observer can help you get in front of this powerhouse segment to develop new business and grow your market share in 2018.
Even More Options…Classified .................................................................................................................Negotiable based on contentSupplied or Custom Designed Inserts—2-16 Page, Regional or National ......................Ask for quotePoly Bag Insert/Blow-in Postcard/Belly Band Magazine Wrap ....................................Ask for quoteSpecial Bundle Pricing and Sponsorship Packages ......................................................Available upon request
Contact us to create a customized package that will help you achieve your marketing goals.For sales support or questions call 702.208.9504 or 800.393.0509 or e-mail: [email protected]
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Full page $5,150 $3,850
Half page $3,095 $2,250
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2018 MEDIA KIT
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CREATING AND SUBMITTING YOUR AD
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The Retail Observer • 2764 N. Green Valley Pkwy., Suite 508 • Henderson, NV 89014 • www.retailobserver.com • 702.208.9500
www.retailobserver.com
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2018 MEDIA KIT
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Y O U R S O U R C E F O R I N D U S T R Y N E W S , T R A D E S H O W E V E N T S ,
B U Y I N G G R O U P S , R E TA I L V I E W S , T R E N D S A N D M U C H M O R E . . .
J U S T A M O U S E - C L I C K A W AY !
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* Bonus issues to be distributed at these shows and events.
What’s Coming Up —Editorial Calendar 2018
MONTH DATE DUE BONUS ISSUE COPIES* FEATURE HIGHLIGHTS
JANUARY
APRIL
JULY
OCTOBER
FEBRUARY
MAY
AUGUST
NOVEMBER
MARCH
JUNE
SEPTEMBER
DECEMBER
Dwell on Design Show Issue
Las Vegas Summer Market
WestEdge Issue
Architectural Digest, International Home & Housewares, BrandSource &
MEGA Group Issue
KBIS Show, Las Vegas Winter Market & Appliance Service Training Institute “ASTI” issue
Smart Kitchen Summit Issue
Nationwide Show Issue
National Hardware Show, HDexpo and ICFF Issue
BrandSource, Mega and Nationwide Buy Fair Show & APRO’s National
RTO Convention & Trade Show Issues
PCBC issue
IFA Show Issue, CEDIA Expo & PSA National Appliance Service Convention Issue
• NKBA Design Awards Kitchens
• NKBA Design Awards Baths • Las Vegas Market • What’s Hot! - Product Highlight
• Connected Appliances
• KBIS: Follow-up • Luxury Lifestyle Elements
• National Hardware Show• What’s Hot! - Product Highlight
• Las Vegas Market
• Architectural Digest• What’s Hot! - Product Highlight
• Hospitality Design Expo• Luxury Lifestyle Elements
• IFA • CEDIA• What’s Hot! - Product Highlight
• International Home and Housewares• Dwell on Design• Luxury Lifestyle Elements
• PCBC
• WestEdge• Luxury Lifestyle Elements
MONTHLY FEATURES Industry News / Association News / Buying Group News / Featured Writers / Book Review
Nov. 13, ‘17
Dec. 8, ‘17
Jan 15 ‘18
Feb 15 ‘18
Mar 15 ‘18
Apr 13 ‘18
May 15 ‘18
Jun 15 ‘18
July 16 ‘18
Aug 15 ‘18
Sept 14 ‘18
Oct 15 ‘18
Article word count: minimum—675 , maximum—700 (allow 100-150 words for each photo) Email your article to: [email protected]
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Special Features: PRODUCT HIGHLIGHT
*See page 8 for materials due dates
Lifestyle Elements THE LATEST IN LUXURY DESIGN
SKYLINE DESIGN DREAMSCAPE OUTDOOR FURNITUREAn aesthetically pleasing integration of elements; the typical way of life of an individual, group, or culture. A balanced lifestyle - this was the inspiration for the latest collections by Skyline Design. Providing designs for their outdoor furniture with as much attention to an individual’s lifestyle as one would for their indoor furniture. Collections that capture the essence of people’s needs, ideas and surroundings. Skyline Design Superb quality we are proud to offer.www.skylinedesign.com
KOHLER ELEVANCE TUBA stylish alternative to walk-in and institutional-looking options, the Elevance Rising Wall bath offers the relaxing bathing experience you desire, with added accessibility. This bath is designed to allow you to sit down with ease as soon as you enter, unlike walk-in or traditional baths. It is sized for a standard 5’ alcove so it can replace an existing bath or be used in new construction.www.us.kohler.com
MTI SAVOY TUBAvailable with or without optional pedestal base, the stunning Savoy is reminiscent of the classic-design “Slipper” tub. www.mtiwhirlpools.com
RETAILOBSERVER.COM 62
Lifestyle Elements THE LATEST IN LUXURY DESIGN
OUTDOOR GREAT ROOM COMPANY SONOMA ISLANDA Grill Island and outdoor greatroom all-in-one! 10ft grill island complete with a Sonoma Mocha arched pergola and lattice. Includes raised back bar on outdoor kitchen for seating and entertaining. The outdoor kitchen is finished with tan supercast tops and an Ameristone stucco finish. The kitchen is constructed with 22 gague galvanized steel frames. A Cook Number 24” stainless steel grill sits on the left hand side allowing space on the right side for food preparation and entertaining. Accessories include a 27” access door, paper towel dispenser and slide out cooler drawer. The beautiful stone-like Super cast counter top has the same characteristics and properties as concrete and natural stone.www.outdoorrooms.com
ROBERN TV MED CABINETM Series cabinets offer sophisticated function with additional options including electric shelf, defogger, night light, cold storage and integrated TV.www.robern.com
SHADESCAPES PAPILLON SHADEThe Papillon’s brilliant roll-up canopy concept offers an extra large shaded area when needed, and folds away easily when not in use. Opening and closing can be done by one person with absolute ease. Fully opened it shades overhead light, partially closed it provides morning and late afternoon shade. Perfect for creating evening ambiance! Idyllic, balanced, and extremely captivating.www.shadescapesamericas.com
• $ 6 0 0 P E R S U B M I S S I O N ( $ 2 , 0 0 0 F O R 4 X )• P L A C E M E N T I N A P R I L , J U N E , A U G U S T A N D / O R D E C E M B E R 2 0 1 8 I S S U E S *• I N C L U D E S A 7 5 W O R D P R O D U C T D E S C R I P T I O N , U R L , & L I F E S T Y L E P H O T O
LU X U R Y
L I F E S T Y L E
E L E M E N TS
& WHAT'S HOT!
Latest Greatest IN NEW PRODUCTS
1 P R E M I E R C O P P E R - J A PA N E S E S O A K I N G T U B w w w. p r e m i e r c o p p e r p r o d u c t s . c o m 2 K A L L I S TA - M I C K D E G I U L I O - M U LT I E R E S I N K W I T H O P T I O N S w w w. k a l l i s t a . c o m 3 P R E M I E R C O P P E R - B A R R E L S T R A P K I T C H E N S I D E S I N K w w w. p r e m i e r c o p p e r p r o d u c t s . c o m 4 P R E M I E R C O P P E R - D E C K M O U N T P O T F I L L E R - T R U E C O P P E R
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• $ 2 7 5 P E R S U B M I S S I O N ( $ 1 , 0 0 0 F O R 4 X ) • P L A C E M E N T I N M A R C H , M AY, J U LY A N D / O R N O V E M B E R 2 0 1 8 I S S U E S *• I N C L U D E S P R O D U C T D E S C R I P T I O N , S I L H O U E T T E P H O T O & U R L
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2764 N. Green Valley Pkwy., Suite 508 • Henderson, NV 89014 - 2121800.393.0509 • www.retailobserver.com • [email protected] • 702.208.9504
Our Mission
• To be recognized as an industry leader and innovator in providing educational information to the Independent Retailers across the globe
• To be a leading media resource within the industry to facilitate partnerships between manufacturers, distributors and trade partners
• To commit to implementing the most advanced web, social and print media solutions to effectively promote diverse marketing strategies across multiple product categories
AN EYE ON THE INDUSTRY S INCE 1970
THE RETAIL