The biggest CR and sustainability event of 2011

Responsible Business Policy vs. Performance: How to close the gap

Responsible Business Policy vs. Performance: How to close the gap3rd–4th May 2011 > The Novotel West, London, UK Innovation > Best Practice > Interactivity > Focused Debate

The Responsible Business Summit 2011The Responsible Business Summit 201110TH ANNUAL!

V

Why you should attend:

www.ethicalcorp.com/rbs

7 International CEOs & Chairmen21 Focused workshops60+ European CSR Director/VP speakers400 High level attendees10 Hours of networking1 European Awards Dinner30+ Exhibiting Service Providers

FACT!

� Advice from the top: Get unique insights from seveninternational corporate CEOs on critical CR issues

� Benchmark European CR best practice: Case studies and exclusive insight from 60 of the highest performingresponsible businesses around

� Practical next steps on the most critical problemsyour company faces today - from impact assessment toembedding CR

Open now to see our agenda – packed with workshops, case studies and keynotes >

YOUR EXPERT SPEAKERS INCLUDE:

Hear from the following international business leaders:

PepsiCoZein AbdallaEuropean CEO

Panasonic Laurent AbadieChairman & CEO, Europe

TNTPeter BakkerCEO

Alliance BootsStefano PessinaExecutive Chairman

Innocent DrinksRichard ReedCo-Founder

Seventh GenerationJeffrey HollenderCo-Founder, former President & CEO

Johnson MattheyNeil CarsonCEO

Kraft Foods Nick BunkerPresident, UK & Ireland

OFFSET PROVIDER CO-SPONSOR ORGANISER

Celebrating Ten Years of Leading the Way in

Profitable Corporate Responsibility Initiatives

Dear Colleague,

NETWORK WITH 400 TOP CR PROFESSIONALS

BENCHMARK YOUR POST-RECESSION STRATEGIES

Every recession has a silver lining.

Or to put it another way, savvy businesses that have decided corporate responsibility remains a

necessity – rather than an expendable luxury – are quietly gaining an edge.

Steven Howard, Chief Executive of Business in the Community reports: “While responsible

businesses fare better in strong economic times, it seems those that incorporate social and

environmental factors into their core business are able also to respond faster and, in this case,

have bounced back from the financial crisis quicker.”

In fact, the current economic climate remains potentially one of the best opportunities you could

wish for. Pressing ahead with the right CR and sustainability-focused strategies in 2011 will pay off

on a variety of levels. Especially if you’re fully prepared.

Learn from CEOs at some of the world’s highest performing companies in sustainability and CR

If you’ve attended the Responsible Business Summit before, you’ll know we set the gold standard

in terms of the speakers we attract. Even by our own high standards, this year’s expert line-up is

exceptional.

The ‘top brass’ at PepsiCo, Panasonic, Innocent Drinks, Alliance Boots, Seventh Generation,

Unilever, Kraft and Johnson Matthey (to name but a few) are eager to share their knowledge,

discuss hot topics and issues, and answer your specific questions.

When you come to examine the Summit Agenda, you’ll see how the plenary sessions deliver big

picture thinking on sustainability strategies, with an emphasis on creating policies that deliver

outstanding performance.

Then there are the individual pick-and-mix sessions. These enable you to select from amongst

20+ topics – including the growing need for social impact assessment, the pros and cons of social

media management, countering plummeting consumer trust, supplier engagement, emerging

markets and a variety of success stories – and tailor a Summit experience that zones in on your

own top CR priorities.

The tools, business intelligence and practical knowledge you need to emerge from the

recession stronger than ever

As you begin to make your choices, you’ll see each and every topic is being covered by the leading

experts in that specific area. Which means, of course, you are guaranteed only the best

information, from the people who are best qualified to help you.

To sum up, this year’s event will give you fresh, relevant, and hugely authoritative insights into

your own CR strategies. It’s also a one-off chance to have a quality dialogue with world-renowned

practitioners. I hope you’ll be able to join us on 3 – 4 May 2011.

Kind regards,

Emmeline RajasingamConference Director, Ethical Corporation

A FEW QUICK FACTS ABOUT THE MEETING IN 2010:400+ people attended over the two days

56% of attendees were from big corporates like Timberland, IKEA, McDonald's, Vodafone, Siemens, RioTinto, Pfizer, L'Oreal and Vneshecombank

A third of our attendees were fromEurope, with 10% from the Americas and representation from every continent onearth (apart from Antarctica)

51% of our attendees were Director-level executives, or more senior

60+ speakers shared knowledge & casestudies over 2 days

75% of last year's attendees said theywould probably or definitely recommendthe conference to a colleague

Who will you meet at the Responsible Business Summit?

Delegate Seniority

� VPs� Managers� Directors

� CEO/COO/Chairman� Other

Delegate Location

� UK� North America� Australasia� Europe

� Asia� Africa� South America

Organisation Types

� Academics� Corporates� Industry associations

� NGOs� Press� Service providers

Got any questions? Contact conferences@ethicalcorp.com or +44 (0)20 7375 7575

Hardhitting keynotes + In-depth workshops + Interactive discussion groups + Excellent networking opportunities

PLENARY SESSIONS: BRIDGING THE GAP BETWEEN POLICY & PERFORMANCEMeet the CEOs and Chairmen of seven of the world’s highest performing companies. One by one, they will explain how they are addressing the hottest CR issues faced by their business in 2011. With plenty of time for you to ask questions.

PLENARY ONE

How sustainability strategy is changing PepsiCo– and why.PepsiCo has a presence in 45 European countries and employs over 43,000 people. Thecompany has invested $3 billion in the region in the past three years. Zein Abdalla, withmore than 30 years in consumer goods and more than 14 years with PepsiCo, has led thecompany in Europe since 2009.

• Sustainability strategy in PepsiCo: How is the company diversifying from cola?

• Driving performance: How does PepsiCo incentivise and measure its managers?

PepsiCo, Zein Abdalla, CEO EMEA

The big debate: Can a large company be sustainable and grow?Seventh Generation is one of America’s most iconic ‘greener brands’. It has grown froma tiny company to one with a $150 million turnover in just twenty years.

Jeffrey Hollender is the company’s Co-Founder and a prolific author on green andsustainable business practices. He also sits on the board of Greenpeace and chairs theAmerican Business Sustainable Business Council.

• Is it still possible to have a big, sustainable company? Can it REALLY be done – evenin tough economic times?

• What are the prime challenges of growing a business and maintaining values? How does Seventh Generation overcome them?

• The outlook for responsible business in the USA in 2011: Is the Wal-Mart effectactually real?

Seventh Generation, Jeffrey Hollender, Co-Founder and former President and CEO; and Chair,

Business Leadership Council of the American Sustainable Business Council

Innocent: Can a ‘good brand’ REALLY deliver behaviour change?Innocent is an iconic British brand rapidly going global. With a core proposition builtaround health, nature and sustainability, the company is widely admired. The companyis now majority owned by Coca-Cola but is still run and controlled by its originalfounders. Richard Reed one of the founders and shareholders of the company will be asked to address:

• The importance of having a mission and staying true to one’s values as you grow

• The relationship between innocent and Coca-Cola?

• Where can the brand go over the next 30 years?

• Sustainable growth? Can you reconcile business growth with sustainableconsumption agenda?

Innocent Drinks, Richard Reed, Co-Founder

Panasonic: What do we mean by green innovation in technology?Panasonic aims to become the number one green innovation company in theelectronics industry by 2018.In this session, we’re asking their European CEO Laurent Abadie to explain exactly whatthat means for both products and how consumers use them.

• How much of Panasonic’s portfolio will be ‘greener’ by 2015, and what does that mean?

• Can consumer electronics companies engage consumers?

• NGOs: Help or hindrance for greener electronics?

• Is there a difference between ‘green’ and ‘sustainable’, and should electronics firmsgrasp that better?

Panasonic, Laurent Abadie, Chairman & Chief Executive Officer, Europe

PLENARY TWO

Sustainability, CSR & private equity: The biggestissues in the Alliance Boots boardroomStefano Pessina, the man who took Boots private, and now owns 50% of the company,steps into the spotlight to face Toby Webb, Ethical Corporation Founder, for sixpenetrating questions about the big issues in the Alliance Boots boardroom.

1. Why – and how – does the CR agenda matter in the Alliance Boots boardroom?

2. What specific opportunities for consumer trust are generated by sustainability?

3. How come a Plan A for Alliance Boots has not yet emerged – and is it still needed?

4. How does Stefano Pessina engage the other 50% owner – Kohlberg Kravis Roberts –in what sustainability means for Alliance Boots?

5. Why does the Alliance Boots sustainability team report to the Finance Director?

6. What is the biggest challenge facing Alliance Boots in the next decade?

Alliance-Boots, Stefano Pessina, Executive Chairman

PLENARY THREE

A B2B sustainability success storyJohnson Matthey, is a speciality chemicals company and leading maker of lower carbontechnology employing around 9,000 people worldwide. CEO Neil Carson has been withthe company for over 30 years.

• Becoming a lower carbon champion: A story of challenges, success and key lessonslearned

• How manufacturing firms can seize the opportunities of cleaner technology

• The potential for new technologies in mitigation and adaption to climate change

Johnson Matthey, Neil Carson, CEO

Not just for consumer brands: What sustainable business can do A crisis in global agriculture is emerging from the perfect storm of ageing farmers,urbanisation, climate change, and tiny trickle-down benefits to farmers all over theworld. How do you prepare? Nick Bunker is President of Kraft Foods UK & Ireland – thehotbed of Kraft’s sustainability innovations.

• Focus on the business drivers for sustainable agriculture in 2011

• What Kraft can – and is – doing about them, and the impact on company planning

• What farmers want and need and how big companies can deliver on them

• How NGOs should react to the changing agenda – and stimulate greater collaboration

Kraft Foods, Nick Bunker, President, UK & Ireland

Unilever: What does sustainable living mean in practice?Unilever, the €40 billion a year consumer goods company, has announced aggressiveplans to hit fifty exacting social, environmental and economic targets over the nextdecade. The scale and depth of Unilever’s commitments are unprecedented for acompany of its size.

Gavin Neath is the man behind the plan for Unilever’s future economic growth to be‘decoupled’ from negative socio-economic costs.

• Where the targets have come from, how long the process took, and who wasinvolved

• The cost/efficiency implications of halving product environmental impact

• What 100% sustainable raw material sourcing will mean for the supply chain

• The emerging market opportunity for new products, such as PureIt

Unilever, Gavin Neath, Senior Vice President Communications and Sustainability and former UK

Chairman

DAY ONE 3rd May 2011

Group discounts available – forward this brochure to your colleagues!

DAY ONE 3rd May 2011

Unrivalled choice, with all the issues you want to hear about. Guaranteed!

PERFORMANCE CASE STUDIESSTAKEHOLDERS COMMUNICATIONS

PERFORMANCE CASE STUDIESSTAKEHOLDERS COMMUNICATIONS

Engaging suppliers in CR and sustainability: Whatworks best?Learn tried and tested techniques to engage andcommit your suppliers to your CR targets. And learnfrom people who really DO know, including theCEO of the UK’s biggest supplier of fresh produce,and the Head of Procurement & Supply Chain froma world-leading construction company.

• They’ll show you what works – and how tomake it happen in your business

• Foster CR best practice across your supply chainby singling out and rewarding those who aremost effective on your behalf

• Find out – and deliver – what they need fromyou to achieve their targets

• Establish what language suppliers respond tobest – and get to know them better

• Clarifying, auditing and KPIs: What’s the bestway to assess your suppliers’ ethicalperformance?

Produce World, William Burgess, CEO

Bovis Lend Lease, Nigel McKay, Head of Procurement andSupply Chain

Socio-economic impact measurement: The route togood business in emerging marketsSocio-economic impact assessment is no longer

just a figure in your CR report. It’s a crucial tool

in your day-to-day management of operations

in emerging markets. In this session you’ll

discover:

• The most effective ways to measure your

company’s socio-economic impacts

• How Standard Chartered assessed they have

contributed a total of £400m value-added to

the economy of Ghana

• Why measuring your socio-economic impact

is key to deploying a solid business strategy

in emerging markets - and increasing your

revenue there

Standard Chartered, Gill James, Head of Sustainability

& CA Operations and Corporate Affairs

INSEAD, Ethan Kapstein, Paul Dubrule Professor of

Sustainable Development

Sell CR to your board: Whatmetrics and measurements dothey expect to see when youbrief them?Making the business case for CR to your board canbe tricky. You need to know what makes yourmanagement tick, along with the golden rules ofcommunicating your message to them.

In this session you’ll gain trade secrets fromexperts at major companies.

• From philanthropy to business talk: Capture yourboard’s attention with the right language

• Manage upwards: Find out where their knowledgegaps are and update their understanding of CR tohelp you do your job better

• Find out what they want from CR – and the bestway to give it to them

• Show them the money: Why sustainability is thecheaper way forward

Barclays, Jillian Fransen, Head of Sustainability

Centrica, Charlotte Grezo, Group Director, CorporateResponsibility Strategy

Toyota, Michel Gardel, Vice-President External andEnvironmental Affairs Toyota Motor Europe

BREAKOUT SESSION ONE

Media: What makes a good story? Journalists from three of Britain’s most respectednewspapers share their views on what makes acompany credible in CSR.

Join this session to find out what the mediareally expects from business – and how to dealwith media risk.

• The latest big responsible business stories: Howwell did companies handle the crisis?

• How your business can improve its communicationswith journalists

• The Editor’s View: What makes a decent story?And why?

• Sources: Do journalists depend too heavily on NGOs?Financial Times, Hugh Williamson, Europe News Editor

The Times, Peter Stiff, Business Reporter

The Guardian, Paul Lewis, Special Projects Editor

Embedding CR across the company: Success stories andwhat you can learn from themIn this session, meet the crème de la crème ofbusinesses who have successfully embedded CR in their business model. You’ll hear from Unilever,who has just launched a ground-breakingSustainable Living Plan; Marks & Spencer, whoconsider their Plan A ‘the only way to do business’;and BBVA, who created their CR and ReputationStrategic Plan with input from no fewer than 70Directors – and lived to tell the tale!

• From the roots: How to integrate CR andsustainability in all functions, and every day-to-day activity

• How to bridge the knowledge gap between CRstrategy and your company’s understanding of CR

• Materiality: How do you choose which CR issuesare most relevant to your business?

• Your role: What should you personally be doingto make the embedding process successful?

BBVA, Toni Ballabriga, Director of Corporate Responsibility& Reputation

Unilever, Karen Hamilton, Global VP for Sustainability

Two Tomorrows Group, Mark Line, Executive Chairman

Marks & Spencer, Mike Barry, Head of Sustainable Business

Plummeting social trust inbusiness: What can you doabout it?The Edelman Trust Barometer 2010 shows a drop inCEO credibility from 60% to 39% in the US, andfrom 51% to 35% in the UK. Which is all the moreworrying when you consider consumers say theyrank trust and transparency in a company asimportant as the products it sells.

In this session, learn from BP on how to restoretrust after a crisis. You’ll also hear best practicefrom GSK on how they have built their reputationaround their CR performance and from BAT on howto deal with controversy.

• Strong communications skills: How to deliver apowerful, positive message – without losingtransparency

• Responding to controversy: What works bestwhen your stakeholders no longer trust you?

• How to recover trust after a crisis – the BP story

• Trust starts inside: How to secure the supportyou need in-house, with a powerful employeeengagement strategy that delivers results

GlaxoSmithKline, Julia King, VP, Corporate Responsibility

British American Tobacco, Mike Nightingale, Head ofCorporate Responsibility

BP, Elodie Grant-Goodey, Head of Social Policy andSustainability

BREAKOUT SESSION TWO

� Check the website!We will be updating the conference agendaup until the day of the event.

For the full event updates and latest speaker line-up go to

www.ethicalcorp.com/rbs

Unrivalled choice, with all the issues you want to hear about. Guaranteed!

DAY TWO 4th May 2011

Investor credibility: How toachieve itThe European Sustainable Investment Forum

reports that responsible investment has grown by

87% in two years and is now worth €3 trillion –

despite the financial crisis. In fact, many businesses

say the crisis has increased their awareness of the

need to integrate ethical risks into investment

decisions. Now, more than ever, your business

needs to show a clean track record to attract

investment. In this session, find out exactly what

investors want from you.

• Data clarity: Should you merge your CR and

financial reports, or are they better kept

separate?

• Language: What makes investors tick? What best

captures their interest?

• Overview of upcoming trends: What will investors

demand from you in three years from now?

Royal Bank of Scotland, Andrew Cave, Head of Corporate

Responsibility

Cheuvreux, Stephane Voisin, Head of SRI

PGGM, Dr Marcel Jeucken, Head of Responsible

Investment

Case study: Building a sustainable supply chain in anemerging market - Cargill inArgentinaSustainable agriculture is increasingly recognised asvital for responsible supply chains.

In this session Cargill will share how they havebuilt an ethical supply base from the ground up fortheir recent product Truvia sweetener. Hear how:

• Cargill developed a new low calorie sweetenerusing responsible business thinking

• The Truvia supply chain, after some initialchallenges, developed quickly and safely asustainability program from field to table

• Social and environmental challenges in theArgentina supply chain were considered

• The challenges of certification were overcome:Where a scheme does not exist, what is thethinking around verification?

TruviaTM Europe, Cargill, Elizabeth Fay, Head of ExternalRelations & Communications

Commentators: Charles Secrett, Former Director atFriends of the Earth and Mallen Baker, CEO of BusinessRespect and Contributing Editor to Ethical CorporationMagazine

CR reporting: Make it deliverfor you, your stakeholdersand your businessNearly 80% of the world’s largest 250 companiesnow report their CR performance. While of the5,227 readers who took part in GRI’s Readers &Reporters 2010 survey, half use CR reporting toinvest/divest in a business. It means the pressure ismounting for you to report, and to do it correctly.

In this session, hear best practice from businessleaders, who have achieved successful CR reportingfor their companies. They will share with you thehard facts of CR reporting.

• Materiality: What issues should absolutelyappear in your report – and why?

• Merging the CR report with the annual report:The ultimate key to embedding CR in thebusiness? Or a dilution of your ethical data?

• How to make your report readable andinteresting - even to those who don’t care

• Beyond the CR report: learn innovative ways toreport with the latest 2.0 technology

Telefonica, Alberto Andreu, Managing Director onCorporate Reputation, Identity & Sustainability

Vodafone Group, Joel Hoxburg, Head of Sustainability -Performance, Reporting & Engagement

BREAKOUT SESSION ONE

Social media: Is it honestlyworth your time, your effort – and your budget?There’s so much about social media in businesstoday. But is it a useful tool for CR heads andmanagers? And how does it compare with theother weapons in your armoury?

Big brands are taking the plunge – and somehave been hammered by savvy campaigners on CR issues. Then again, like it or not, theconversation about your company is happeningalready.

In this session, we’ll give you best practice tipson how to leverage the power and potential ofsocial media:

• Conversation skills: proven techniques foreffective social media use

• Engage a tough audience: The CSR crowd onTwitter are often activists… when can tweetingyour PR backfire, and how to avoid it.

• Real life examples. Who has done well incommunicating CR via social media, who hascome off badly, and what could they have donedifferently?

Shell, Shaun D. Wiggins, Head Policy & External Relations

Citi, Amy Kornbluth, Head of Employee and ClientCommunications

EABIS session – Enterprise andinnovation: Drivers or outputsof responsible business?Are sustainability issues changing consumer attitudesand perceptions, and will they lead companies toreassess their business models, products andmarkets? Are companies recognising that change iscritical and they have to take a lead in reorientingconsumer expectations and behaviour?

Are we really seeing the widespread growth ofinnovative partnerships between companies and theirstakeholders? Are corporate supply chains becomingnetworks or communities sharing market knowledgeand intelligence for mutual benefit? Enterprise andinnovation have long been part of the managementmantra for companies of all sizes but are rapidlybecoming part of the lexicon for responsiblepractitioners. But what does that mean in practice?

Are enterprising and innovative new approacheshelping companies to meet their sustainabilityobjectives or are they, more broadly, a necessaryresponse to competition from new market playersand a rapidly changing business environment? Andwhat can global companies learn from smallerbusinesses and other stakeholders about businessmodel innovation and harnessing the creativepotential within their workforce?Hewlett Packard, Jeannette Weisschuh, Director, SocialInnovation

Kimberly-Clark, Cecile Ortlieb, Head of Strategy

EABIS, John Swannick, Executive Director

The next generation of environmental impact measurement: Achieve fullproduct transparency and sustainability with lifecyclethinkingWhile CR reporting hugely contributes tocompanies’ transparency, how much does it reallysay about your products’ environmental impact, ifit only focuses on ‘in-house impacts’? For example,68% of InterfaceFlor’s product impact is associatedwith the production of raw materials, whilst only10% of it happens in-house. How do you measureyour product’s full impact? This is where lifecyclethinking can help you. In this session, learn bestpractice from two leaders in the field: KimberlyClark and InterfaceFlor.

• Learn how to embed life-cycle thinking intoproduct development and innovation

• Use lifecycle analysis to engage your customerson selling more sustainable products to endconsumers

• Why and how to generate an environmentalproduct declaration

• What are the drawbacks of lifecycle assessment,and how to make it work for you

Kimberly Clark, Tom Berry, Head of Sustainability

InterfaceFlor, Ramon Arratia, Sustainability Director

BREAKOUT SESSION TWO

DAY TWO 4th May 2011

Check the website for an up to the minute agenda! Go to www.ethicalcorp.com/rbs

NGOs: Their verdict on what’smissing from your CR strategyHow much are you really engaging with NGOs –and is it enough? What does it deliver for you andfor the NGO? Join this session to make sure you’renot missing out on crucial tips to run a responsible- and profitable - business. Leading NGOs willfocus on how to bridge the gap between theirexpectations and companies’ behaviour on CSRissues. You’ll find out:• Why more ‘positive confrontation’ with NGOs

will boost your CR performance• Trust is key: How to maintain an honest and deep

enough dialogue – and why it matters so much• The do’s and don’ts of corporate responses to

NGO attacksGreenpeace UK, John Sauven, Executive Director

Friends of the Earth, Charles Secrett, Former Director

Transparency International, Jermyn Brooks, Chair, Business Advisory Board

Christian Aid, Loretta Minghella OBE, Director

Essential best practice on carbon cuts and offsets fromJaguar, Coca-Cola Enterprisesand South PoleCopenhagen and then Cancun have come and gone,and the same challenge remains: how can businessescut down their CO2 emissions and be more energyefficient? In this session, learn from Jaguar Landrover,who has cut down its energy consumption by 49% in the last five years without compromising the qualityof its cars. You’ll also hear best practice from Coca-ColaEnterprises. South Pole Carbon will give an inside viewof how sensible offsetting and reputation make agood match – with the right strategy in place.

• Accurate measurement: How do you trace carbonthroughout your supply chain?

• How do you manage your carbon reductionstrategy in developing economies?

• How can you successfully reduce your CO2 emissionsif you work in a carbon intensive industry?

• Transparency: How to make sure your carbonfootprint is an accurate reflection of all parts ofyour business

• Reputation: How to find the offsetting strategythat supports your company’s image and values

Jaguar Landrover, Alan Volkaert, Operations Director

Coca-Cola Enterprises, Joe Franses, Head of CorporateResponsibility & Sustainability

South Pole Carbon Asset Management, ChristophGrobbel, Managing Partner

The crucial step in comprehen-sive supply chain management: Tackling social issues head onAlthough companies have made tremendous effortsto understand and improve their supply chainmanagement since Levi Strauss launched the firstcode of conduct for suppliers 20 years ago, it remainsone of the most scrutinised, criticised, and complexaspects of any business. While environmental impactmeasurement is starting to be more standardised,what about the social side of your chain?

In this session, learn from the experience of twoleading authorities on the matter: Nestlé andUnilever.

• What is responsible sourcing from the socialresponsibility perspective?

• How should you handle and respond tocustomer and media attacks on social issues ofyour supply chain?

• Customer trust by consistency: Why handlinglabour issues in your home country is asbusiness-critical as in emerging countries

• Social auditing and monitoring: How do youmeasure and report social issues in your supplychain?

Nestlé, Jose Lopez, Vice President and Head of Operations

Unilever, Marc Engel, Chief Procurement Officer

BREAKOUT SESSION THREE

Tax justice: What does a responsible corporate tax position look like?Tax responsibility is back on the corporate agenda,and NGOs such as Christian Aid have been singlingout specific firms for scrutiny. But is the debatemore complex than simple avoidance tactics byfirms? This session looks at:

• What does responsible tax planning mean inreal life?

• When does planning become avoidance?

• When is avoidance unethical?

• What’s the latest on government approaches –are countries with lower corporate taxes nowunder increased pressure to harmonise?

Tax Justice, John Christensen, Director

GE, William Morris, Director, European Tax Policy

Business Respect, Mallen Baker, CEO & EditorialContributor to Ethical Corporation

How to make partnerships andcollaborations work for youWhen they are effectively managed, public/privatepartnerships can be an invaluable tool for thesustainability of your business.

Retail giant Gap, has partnered NGOs toexamine its purchasing practices and their impacton supplier performance in meeting Gap’s Code ofVendor Conduct. The objective is to create a moretransparent and effective supply chain.

You'll also hear best practice from ReckittBenckiser and Save the Children. Join this sessionto find out about proven partnerships and how tomake the most of them.

• Key factors to consider to ensure you choose themost appropriate partner

• Get ahead of the game: Learn how to innovatewith the experts in CSR partnerships

• When relationships go bad: Is it ever possible to turn failure into success?

• What’s the most effective way to communicateyour partnership to the world?

GAP, José Argueda, Head of CSR, Europe

Save the Children, Douglas Rouse, Corporate PartnershipsDirector

Reckitt Benckiser, Sandra Hennessy, Global CorporateInternal Communications Director

Learn the best ways to engageyour external stakeholders inenvironmental communicationsDiverse stakeholders each have a unique value,role and stake in solving today’s complex globalchallenges. ‘Companies can’t go it alone’, says asenior VP from Cone, a research firm. And to make adifference on environmental issues, gaining strongengagement from your external stakeholders iscrucial. But what are the best ways to deliver apowerful environmental message to them?

Join this session to get up-to-date on consumerengagement strategies that really do work.

• What role does the brand play in engaging yourexternal stakeholders in environmental issues?

• Define your audience and their demand: Do your external stakeholders really care aboutgreen products and green labelling'?

• How to make the most of social media tools to get your message across

TUI Travel, Jane Ashton, Head of Sustainable

Development

PepsiCo UK, Andrew Slight, Head of External Affairs

Deutsche Post DHL, Dr. Winfried Häser, Vice President,

External Stakeholder Dialogue

BREAKOUT SESSION FOUR

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The Summit offers excellent networking opportunities

DAY TWO 4th May 2011

Make your employees happierand more productive – byusing CSRA few hard facts about employee engagement: • Engaged employees generate 43% more revenue. • Disengaged workers costs the UK £44bn a year in

lost productivity. • Engaged employees are 87% less likely to leave.• Nine out of ten of key barriers to successful

change are people-related.

To put it another way, CR is a critical element ofemployee engagement strategy satisfaction.

Join this session for essential practical advicethat you can harness to make your employeeengagement strategy even more powerful.• Get your message right: What’s the most effective

way to communicate your plan to employees?• How do you generate a constructive dialogue

from the outset, and produce a stronger CRstrategy throughout the company?

• Secret weapons you can use to engage thesceptics and create more trust from within

• How to make the most of internal expertise andinnovation

BskyB, Jo Fox, Deputy Director of “The Bigger Picture”

Alliance Boots Group, Richard Ellis, Director of CorporateSocial Responsibility

Alcatel-Lucent, Katrina Destrée Cochran, Director, CSRInitiatives

Water stewardship: Why it’s a big deal and what to doabout itThe United Nations predict that by 2030, 50% of theworld’s population will live in water-stressedareas. Bloomberg’s new water data and analysisservice, reflect the changing picture – and theimportance of the issue.

Meanwhile, the CDP’s Water Disclosure Project israising business awareness of water-related risk.What is your business doing? Are you up-to-speed?What happens if a water disclosure survey lands onyour desk? Join this session for best practice onwater stewardship.

• Mitigate water risk: Identify where, when andhow you will be affected by water scarcity

• Find out how to measure your waterconsumption in both products and usage

• Learn about the key stats on global water youneed to take to your board

• Find out how investors view water risk and whyyour water management strategy matters tothem

Halcrow, Andrew Kluth, Head of Corporate Responsibility

Henkel, Roland Schroeder, Head of Sustainability,Laundry & Homecare

Diageo, Jerry O’Hagan, Global Technical Director

How to get marketing and branding directors onboardGetting your CR marketing campaign right is atough task but the potential rewards are huge –just look at P&G and M&S for proof.

How do you turn incredibly complexinformation into a simple, compelling powerfulconsumer message? This is where engagementbetween the CR and branding/marketing teamsbecomes crucial.

In this session, learn from experts who have made the perfect CR marketing campaignhappen, through effective in-house collaboration.

• Bridging the gap: How can heads of CR talk tomarketing directors and get them on board?

• The value of the right NGO relationship: How doyou navigate conversations about sustainablemarketing with credible partners for the rightoutcomes?

• Case studies: What’s the impact of getting it rightat leading companies across Europe?

Rainforest Alliance, Brendan May, UK Chairman and Co-Founder of The Robertsbridge Group

Ethical Corporation, Toby Webb, Founder

Henkel, Uwe Bergmann, Head of CSR/SustainabilityManagement

BREAKOUT SESSION FIVE

Reserve your place today at www.ethicalcorp.com/rbs

A celebration of responsible business practices by leading companiesRunning in conjunction with the Responsible Business Summit, the Ethical Corporation AwardsCeremony and Gala Dinner will take place on the evening of the 3rd of May 2011 – the first day of theSummit. Delegates purchasing a Gold pass or above will receive one seat for this high profile andexclusive industry event.

For more information on the awards, and how to enter, go to www.ethicalcorp.com/awards

Last year's shortlist included:

Why enter?

1 Gain recognition from your peers and experts as a global leader in Corporate Sustainability

2 Get the acknowledgement you deserve for yourcompany’s commitment to responsible business practice

3 Boost your reputation for ethical best practice with thelargest CSR community in the worldHigh Performance

Category Sponsor

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Group discounts available – forward this brochure to your colleagues!

INSIGHT AND ADVICE FROM WORLD-LEADING CEOS IN AN UNRIVALLED SERIES OF KEYNOTEPRESENTATIONSNowhere else can deliver you exclusive access to seven leadersfrom multinational corporations. The reputation and history ofthe Responsible Business Summit means we're able to bringtogether a line-up of corporate leaders you will simply not beable to find anywhere else.

PRACTICAL ADVICE AND NEXT STEPS IN THE MOSTWIDE-RANGING AND RELEVANT AGENDA YOU'LL SEE THIS YEAR With a four-month research period leading up to this event, we know the pressures, the issues and the opportunities thatthe CR professional is facing in 2011. Every topic on our agendahas been designed to address these critical points, and deliveryou an action plan to take back to your own office.

PRACTICAL ADVICE ON THE KEY ISSUES YOU FACE - KNOWLEDGE YOU CAN ACTUALLY USE BACK AT YOUR DESKNo blue sky thinking and unfocused PR fluff on corporatesuccesses. We deliver concrete, real life case studies with advice and insight you can apply directly to your own CRstrategy. Every one of our 21 workshops will give the corporateresponsibility practitioner the tools they need to succeed in 2011.

GET ESSENTIAL KNOWLEDGE AND BEST PRACTICEFROM MORE LEADERS IN THE FIELD THAN YOU'LL SEEANYWHERE ELSEThe crème de la crème: senior executive speakers speaking ontheir own areas of expertise - designed to give you only themost useful, relevant best practice and info on the key topicsyou'll face in 2011.

THE BEST NETWORKING OPPORTUNITY IN EUROPE -MEET YOUR PEERS TO SHARE SOLUTIONS ANDBENCHMARK YOUR PROGRESSAfter ten years, we are confident that you simply will not meet amore engaged, or larger, group of senior CSR practitioners in Europe.Last year we welcomed over 400 attendees - from companies like Tata, Starbucks, Ikea Hewlett-Packard and Rio Tinto. This is atargeted, experienced group of responsible business leaders. Join us!

What do you get if you attend the Responsible Business Summit?

Check the website for updates - www.ethicalcorp.com/rbs

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Here's what people are saying about our conferences

Ethical Corporation brings together the best in business to make a difference”– Jeff Swartz, CEO, Timberland

“The conference was fresh, relevant, interesting and enjoyable. Perfect for anyone working in CSR”– Adele Carroll, Group Environmental Manager, Produce World

“The wide variety of presenters and excellent facilitation made the Responsible Business Summit a useful insight into our customers' challenges”– Ted Shann, Global Sustainability Practice Head, BT

“A great space to have a quality dialogue with key decision-makers in companies leading on the CR agenda”

–Mark Line, Chairman, Two Tomorrows

“A great diversity of speakers with fantastic experiences and insights to share”– Kerriden Pugh, Group Sustainability Manager, Orica

“Good discussion & interesting questions raised. Very relevant companies covering many business areas”– Sisse Norman, CSR Consultant, Grundfos

R E G I S T E R N O W

Don't miss out on your chance to attend. Register today!

1. CHOOSE YOUR PASS TYPE

2. ENTER YOUR DETAILS Please photocopy this form for multiple registrations

3. REGISTER

Mr / Mrs / Ms / Dr : . . . . . . . . . . .First name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Last name: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Company: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Telephone: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Email: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Address: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Payment Choose one payment option

�� Credit Card �� Invoice(we’ll call to pick up your details) NB: Full payment must be received before the event

Cancellation Policy: Places are transferablewithout any charge. Cancellations after 11thMarch 2011 incur an administrative charge of25%. If you cancel your registration after 3rdApril 2011 we will be obliged to charge the fullfee. Please note – you must notify EthicalCorporation in writing of a cancellation, or wewill be obliged to charge the full fee. Theorganisers reserve the right to make changes tothe programme without notice. All pricesdisplayed are exclusive of VAT unless otherwisestated but, vat will be charged, whereapplicable, at the prevailing rate on the invoicedate and the relevant details will appear on the invoice. For more details about prices please seeterms & conditions on www.ethicalcorp.com/rbs.

Discounts are available for NGOs. Please go to www.ethicalcorp.com/rbs for more details

WHAT YOU GET:BRONZE• Access to all keynotes

and workshops• Networking lunch and

coffee breaks• Evening Drinks Reception

Access+Access to presentationslides post-conference

SILVER• Access to all keynotes

and workshops• Networking lunch and

coffee breaks• Evening Drinks Reception

Access• Access to presentation

slides post-conference+Access to audio recordings from every conference session

GOLD• Access to all keynotes

and workshops• Networking lunch and

coffee breaks• Evening Drinks Reception

Access• Access to presentation

slides post-conference• Access to audio

recordings of every conference session

+1 seat for the EthicalCorporation AwardsDinner

(see page 8 for more details)

PLATINUM• Access to all keynotes

and workshops• Networking lunch and

coffee breaks• Evening Drinks Reception

Access• Access to presentation

slides post-conference• Access to audio

recordings of every conference session

• 1 seat for the Ethical Corporation Awards Dinner

+1 year subscription toEthical Corporation(saving £145)

(see page 8 for more details)

Super Early Bird Early Bird Standard priceRegister by: 21st January 2011 4th March 2011

BRONZE PASS£995+VAT �� £1,245+VAT �� £1,345+VAT ��

Save £350 Save £100

SILVER PASS£1,095+VAT �� £1,345+VAT �� £1,445+VAT ��

Save £350 Save £100

GOLD PASS£1,345+VAT �� £1,595+VAT �� £1,695+VAT ��

Save £350 Save £100

PLATINUM PASS£1,695+VAT �� £1,945+VAT �� £2,045+VAT ��

Save £350 Save £100

The 10th Annual Responsible Business Summit 2011 London, 3-4 May 2011

PRIORITY CODEBOX. SAVE £100WHEN YOU QUOTETHIS CODE!

Delegates who purchase a PLATINUM PASS get ayear’s full subscription to Ethical Corporation.

You will gain access to our highly-renowned monthly magazine and the world’s largestarchive for sustainability profes-sionals (containing over 7,000 CRrelated articles) plus a whole hostof discounts on other products.

For more information call the subscription team on:+44 (0) 20 7375 7235

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Our guarantees to youA POWERFUL AGENDA ADDRESSING THE CRCOMMUNITY’S KEY CONCERNS After months of research with leading figures in corporateresponsibility and sustainability, we are confident this year’s Agendaincludes every one of the key issues you will need to address overthe next twelve months. With three tracks to deliver unprecedentedlevels of detail, plus a vibrant mix of plenary sessions and interactiveworkshops, you can drill down into topics that are of professionalinterest more than ever before.

AN UNRIVALLED LINE-UP OF EXPERT SPEAKERS The Summit features a roster of expert speakers that you simplywon’t find anywhere else. Our 40+ speakers have all beenpersonally recommended by key members of the CR community.

CONCRETE BEST PRACTICE AND NEXT STEPS FORYOU TO TAKE BACK TO THE OFFICEThe emphasis at this event is on practical advice and relevant casestudies delivered by companies that are leading the way inresponsible business. At the end of the two days, you will have awealth of advice plus fresh insights into all aspects of the varied andchallenging role of every senior CSR professional.

THE BEST CSR AND SUSTAINABILITYNETWORKING OPPORTUNITY IN 2010We appreciate that quality networking is a fundamental part of asuccessful event. Ethical Corporation events are renowned forbringing together communities of decision makers. As Jeff Swartz, CEO of Timberland puts it: “Ethical Corporation bring together thebest in business to make a difference.”

CALL: Ethical Corporation +44 (0) 20 7375 7575or US toll-free +1 800 814 34 59.

FAX: This form to+44 (0) 20 7375 7576 or to US toll-free+1 800 814 34 60.

EMAIL: The registration team on register@ethicalcorp.com

MAIL: This form to Ethical Corporation, 7–9 Fashion Street, London, E1 6PX, UK

WEB:Go to www.ethicalcorp.com/rbs and submit your details for instant

confirmation of your place!

SPEAKING, EXHIBITING, SPONSORSHIPAND NETWORKING OPPORTUNITIESHighlight your company’s work, raise your profile and connectwith senior corporate sustainability and CSR professionals

Raise the profile of your service or product with a focused group ofsenior decision makers in major corporations working in CorporateResponsibility, Sustainability, Corporate Affairs, Strategy andCommunications.• Over 10 hours of face-to-face networking time

• Intimate networking environment - 30 exhibit booths, all coffeebreaks, buffet lunches and evening drinks reception will takeplace in the exhibit/networking area

• Address delegates and raise your profile with aspeaking/sponsorship position – 10-15 minutes presentation timeplus 40 minute Q&A

• Online pre-conference e-networking centre – chat with delegatesbefore the conference

This event sold out last year and will do so again - contact Andrew Bold NOW on +44 (0) 20 7375 7188 / emailandrew.bold@ethicalcorp.com or fill in your details below.

Responsible Business Policy vs. Performance: How to close the gap3rd–4th May 2011 > The Novotel West, London, UK Innovation > Best Practice > Interactivity > Focused Debate

The Responsible Business Summit 2011The Responsible Business Summit 201110TH ANNUAL!

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www.ethicalcorp.com/rbs

• The best agenda: We’ve spent months speaking to 35+ of your peers, so we can guarantee ALL yourhottest CR issues and challenges for 2011 are tackled!

• The best speakers: You’ll hear from 7 CEOs and Chairmen from the world’s highest performingcompanies and 55+ other expert corporate practitioners

• The best format: You’ve asked for it, we’ve done it. Less powerpoint, fewer lengthy speeches, more active debate, more interactive discussions

• The best networking opportunities: This is the biggest CR event of the year with 400+ high levelattendees, of which 65% are from corporate companies. Join us and meet the crème de la crème ofthe CR community!

Check out the full programme inside… open now! >

Get insight direct from over thirty CR professionals from over ten different countriesPanasonic Europe, Laurent Abadie, Chairman & CEO, EuropePepsiCo, Zein Abdalla, European CEOInnocent Drinks, Richard Reed, Founder Seventh Generation, Jeffrey Hollender, Co-Founder and former President and CEO Alliance Boots, Stefano Pessina, Executive Chairman Kraft Foods, Nick Bunker, President, UK & IrelandJohnson Matthey, Neil Carson, CEOProduce World, William Burgess, CEOUnilever, Gavin Neath, Senior Vice President and Sustainability and former UK ChairmanNestlé, José Lopez, Vice President and Head of Operations Jaguar Landrover, Alan Volkaert, Operations Director Barclays, Jillian Fransen, Head of Sustainability BskyB, Jo Fox, Deputy Director of The Bigger Picture Standard Chartered, Gill James, Head of Sustainability & CA Operations,Corporate Affairs GlaxoSmithKline, Julia King, VP, Corporate Responsibility Centrica, Charlotte Grezo, Global Director, Corporate Responsibility Strategy Marks & Spencer, Mike Barry, Head of Sustainable Business Coca-Cola Enterprises, Joe Franses, Head of Corporate Responsibility &Sustainability Telefonica, Alberto Andreu, Managing Director on Corporate Reputation,Identity & Sustainability BBVA, Toni Ballabriga, Director of Corporate Responsibility & Reputation Unilever, Karen Hamilton, Global Vice President for Sustainability Gap, José Argueda, Head of CSR, Europe Vodafone Group, Joel Hoxburg, Head of Sustainability - Performance,Reporting & Engagement TUI Travel, Jane Ashton, Head of Sustainable Development Christian Aid, Loretta Minghella OBE, DirectorThe Guardian, Paul Lewis, Special Projects Editor The Times, Peter Stiff, Business Reporter Financial Times, Hugh Williamson, Europe News Editor Tax Justice Network, John Christensen, DirectorToyota, Michel Gardel, Vice-President External & Environmental Affairs

Shell, Shaun D. Wiggins, Head Policy & External Relations

Citi, Amy Kornbluth, Head of Employee and Client Communications

Greenpeace, John Sauven, Executive Director

Christian Aid, Katherine Teague, Private Sector Advocacy Adviser

InterfaceFlor, Ramon Arratia, Sustainability Director

Kimberly Clark, Tom Berry, Head of Sustainability

Transparency International, Jermyn Brooks, Chair, Business Advisory Board

Save the Children, Douglas Rouse, Corporate Partnerships Director

Reckitt Benckiser, Sandra Hennessy, Global Corporate Communications Manager

Alliance Boots Group, Richard Ellis, Director of Corporate SocialResponsibility

Rainforest Alliance, Brendan May, UK Chairman

Hewlett Packard, Jeannette Weisschuh, Director, Social Innovation

Kimberly Clark, Cecile Ortlieb, Head of Strategy

EABIS, John Swannick, Executive Director

PGGM, Dr Marcel Jeucken, Head of Responsible Investment

Cheuvreux, Stephane Voisin, Head of SRI

British American Tobacco, Mike Nightingale, Head of Corporate Responsibility

Business Respect, Mallen Baker, CEO & Contributing Editor to EthicalCorporation

South Pole Carbon, Giulia Gervasoni, Head of Sales

Alcatel Lucent, Katrina Destree Cochran, Director, CSR Initiatives

Henkel, Uwe Bergmann, Head of CSR/Sustainability Management

PepsiCo UK, Andrew Slight, Head of External Affairs

Henkel, Roland Schroeder, Head of Sustainability, Laundry & Homecare

South Pole Carbon Asset Management, Christoph Grobbel, Managing Partner

BP, Elodie Grant-Goodey, Head of Social Responsibility and Sustainability

Deutsche Post DHL, Dr. Winfried Häser, Vice President, External StakeholderDialogue

TruviaTM Europe, Cargill, Elizabeth Fay, Head of External Relations &Communications

GE, William Morris, Director, European Tax Policy

Unilever, Marc Engel, Chief Procurement Officer

Diageo, Gerry O'Hagan, Global Technical Director

The only CSR event you need to attend in 2011

What you'll get by attending:

YOUR EXPERT SPEAKERS INCLUDE:

SUPPORTING PARTNERS

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