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Welcome to the latest edition

of theResearcher.

Here at PFA Research we have beencarrying out some fantastic projects.

We now proudly support the marketing department of World

First Travel Insurance; the company has achieved a 400%growth in the last 12 months.

We’re also very pleased that we have been working with some

of the South West’s most high prole brands, including Cornwall

Chamber and Fifteen Cornwall.

If you would like to use market research to aid your business

development or marketing strategy, get in touch!

Best wishesRobert Rush, Managing Director, PFA Research

The success World First has

enjoyed has been underpinned by

its decision to build a marketing

department of external experts,

of which PFA Research is a part.

The others include marketing,

web development, training, search

engine optimisation and PR.

PFA Research has been brought

in to manage the research

requirements of the business. We’ve

developed initial public and customer

perception surveys to help establish

brand position and to inform thefuture business development

strategy for World First.

The company has ambitious growth

plans and intends to double the size of

the business in the next 12 months.

Managing partner, Martin Rothwell,

said: “We have a reputation as an

independent brand leader who can

insure medical conditions and holidays

that larger brands won’t cover. As a

family run business we are committed

to our customers and many people

have been booking policies with us for

the last ten years. We make sure that

we deliver the very best service and

we are always looking for ways to get

our customers the very best policiesat the best price. This commitment is

one of the reasons we are growing the

business.”

World First Travel Insurance is a client of PFA Research

and we are proud to report an incredible growth of 400%

in the last 12 months; this is despite difculties such as the

volcanic ash cloud causing havoc, cabin crew strikes and

collapse of tour operators.

400% growth for WorldFirst Travel Insurance

In this issueGrowth for World First Travel

EBP Award

Devon Expansion

     r     e     s     e     a     r     c       hpfa theResearcher 

advantage is a matter of facts

Do you Twitter? Follow updates and thoughts from PFA Research’s managing director at www.twitter.com/robertrush

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As well as being a secondary

school Governor for Sir James

Smith’s School and a trusteeof Camelford Stingers Amateur

Swimming Club for juniors, Robert

PFA has provided market research

support and expertise across

he UK for almost 20 years

working with both large and small

organisations across public, private

and the third sector.

The planned collaboration with

Transform is a natural extension

o the business, affording the

company greater capacity and

wider experience. Importantly

t follows the long workingrelationship between PFA’s

managing director Robert Rush

and Transform’s director, Nigel

Tremlett.

Snapshots

Marine: We surveyed the

membership of the Cornwall

Marine Network. CMN is a

300-member not-for-prot

organisation providing business

support to the marine sector.

The survey tested a range ofproposals for new services to

help businesses meet the various

challenges facing the marine

sector.

Human Resources: We helped

Peninsula SouthWest to conduct

an online survey and analyse the

vast range of skills and expertise

of its people.

Housing: We worked with

Colliers International on a

nationwide study of housing

and property preferences, which

included an online survey of over

1,200 people and 200 face-to-

face interviews.

Collaboration: We conducted

online and telephone surveys

for YTKO delivered services,Partner to Succeed and Norfolk

Network, to nd out business

experiences and understanding

of collaboration.

Third Sector: Working

with Ekosgen Consulting at

Exeter, we surveyed over 500

community and voluntary sector

organisations to help them

understand the scale, dimensionand needs of Devon’s Voluntary

and Community Sector.

Travel: When Air Southwest

recently entered into negotiations

to be acquired by Eastern

Airways, we conducted an

extensive online survey to

nd out what customers and

prospects thought of the move

and test the strength of the brand.

PFA Research, eCommerce House, Lower Bore Street, Bodmin, PL31 2JR T. 01208 262000 E. newsletter@pfa-research.com

Being an active part of the community and

helping to develop young talent in Cornwall is

something very important to the PFA team.

www.pfa-research.com

Robert says: “Nigel is an incredible

asset with his wealth of experience

as a consultant in social and

economic evaluations. His sector

expertise in skills and learning,

employment, ICT, vulnerable

groups, social care, disability and

the Third Sector adds great value

to the company.

“The formal partnership enhances

our full service research and

consultancy offer and has broughtimmediate advantages.”

As well as adding Nigel’s expertise

to the team the collaboration is

making it easier for PFA Research

to work with existing clients and on

new contracts in Devon, Somerset,Dorset, Gloucestershire and

beyond.

Nigel said: “I’m very pleased to be

working with PFA and supporting

the company’s further growth and

expansion in some really exciting

areas.

“Robert and I have known each

other for ten years and we’ve often

spoken about working together

so it’s pleasing that we have beenable to achieve that.”

PFA Research together with

Transform Research Consultancy

Ltd can offer a complete service,

from data collection to analysis,

interpretation and dissemination.

The collaboration, longer term,

will enable PFA Research to

develop further its wider portfolio

of techniques, to include project

and programme evaluations;monitoring and feasibility studies;

economic impact assessments;

and independent service reviews

and appraisals.

PFA Research is delighted to announce its close cooperation and

partnership working with Transform Research Consultancy Ltd.

Outstanding Education BusinessPartner 2010

Rob was thrilled to be invited to

the Cornwall and Devon Education

Business Partnership (EBP)

regional awards at St Mellion,

where he won the Outstanding

Education Business Partner award.

“It was amazing to get the award,

it’s really important to us that we

support young people who are

thinking about going into business,”

said Rob.

In a letter to PFA, Mike Elam,

education projects manager for

CLEBP said: “PFA was recognised

for its sustained involvement

with, and support for, schools and

colleges in the county as they look

to develop their students’ work-

related and enterprise learning.”

Nick and Sally Hurst, who created

Burts Crisps and The Old Bag

Company, presented Rob with hisaward. Previous winners include

Ginsters, Newquay Zoo and

Worldwide Financial Planning.

Rush also supports the work of

Cornwall Learning Education

Business Partnership (CLEBP)linking education and business.

Devon expansion for PFA