The Reluctant Design Strategist: The Story of a UX Team of 1.5 Failing Forward
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Transcript of The Reluctant Design Strategist: The Story of a UX Team of 1.5 Failing Forward
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@mkellinger
The Reluctant Design Strategist:
Megan Ellinger@mkellingerNational Academy of Sciences
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The Story of a UX Team of 1.5 Failing Forward
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@mkellinger@mkellinger
STARLET OR STREETWALKER
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@mkellinger@mkellinger
WIN? OR BIN?
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@mkellinger@mkellinger
INTRANET REDESIGN: THE LEMONS I ASKED FOR.
Win? Or Bin?
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@mkellinger@mkellinger 15Some rights reserved by Aaron Edwardshttp://www.flickr.com/photos/evill1/3061349899
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@mkellinger@mkellinger
WIN? OR BIN?
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@mkellinger@mkellinger 17Some rights reserved by clurrhttp://www.flickr.com/photos/clurr/376444203
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@mkellinger
I WAS NOT FAILING FORWARD.
The difference between average people and achieving people is their perception of and response to failure.-John C. Maxwell
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@mkellinger@mkellinger 21Some rights reserved by absolutezer0 http://www.flickr.com/photos/absolute0/3146282107/
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@mkellinger@mkellinger 22Kate Rutter, Sticky Note Ninja
You can buy a LOT of sticky notes before anyone
notices.
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@mkellinger@mkellinger
WHAT DO YOU DO (OR TRY TO DO) ON THE INTRANET?
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@mkellinger
I am oneSPECIFIC task
Speling duz
not kount
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Handwriting DOES count
Cluster similar tasks
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@mkellinger@mkellinger
TELL ME! WHY DID IT FAIL?!?!
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@mkellinger
IS IT OUR NONPROFIT CULTURE?
The Academies appoint a group of distinguished scientists with varying expertise who meet to review research on a particular topic. These scientists, who often have diverse backgrounds and ideas, work together to reach consensus on timely, often controversial, topics.
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@mkellinger@mkellinger 30Some rights reserved by fotogailhttp://www.flickr.com/photos/gail/3402836023
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@mkellinger
WE ARE NOT ALONE
In my experience, nonprofits have considerable difficulty in clearly defining their strategy…. Accustomed to reaching conclusions by consensus, they fail to accept some suggestions while rejecting others.- Robert S. Kaplan
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@mkellinger
WHO SAYS, “NO?”
The essence of strategy is in the activities—choosing to perform activities differently or to perform different activities than rivals.- Michael Porter, What is Strategy
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@mkellinger@mkellinger 33Some rights reserved by San Diego Shooterhttp://www.flickr.com/photos/nathaninsandiego/4063699426
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@mkellinger@mkellinger
I AM JUST THE“USER EXPERIENCE ANALYST”
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@mkellinger@mkellinger 35Some rights reserved by Isaac Singleton Photographyhttp://www.flickr.com/photos/isaacsingleton/4441619541
Architect
Researcher
Designer
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@mkellinger@mkellinger 36Some rights reserved by Brad Gillettehttp://www.flickr.com/photos/bradgillette/336485789
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@mkellinger@mkellinger
STRATEGY: GET YOUR DUCKS IN A ROW
What’s worth doing?What are we creating?What value does it provide?How do we deliver it?- Brandon Schauer, Henning Fischer
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@mkellinger@mkellinger
HOMEPAGE REDESIGN: ANGRY MOB
Win? Or Bin?
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@mkellinger@mkellinger
I FIGURED IT OUT WEEK BY WEEK
What’s worth doing?What are we creating?What value does it provide?How do we deliver it?
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@mkellinger@mkellinger
WIN OR BIN?
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@mkellinger@mkellinger
WIN!
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@mkellinger@mkellinger
GET MOVING! PIN THE DOT ON THE WALL.
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@mkellinger@mkellinger
SILENCE IS GOLDEN (ESPECIALLY DURING A CRITIQUE)
What concerns you about the design?What do you enjoy?Is there anything missing?
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@mkellinger@mkellinger
MY NEW DUCK:MEASURABLE OBJECTIVES
What’s worth doing?What are we creating?What value does it provide?How do we deliver it?How will we know if we got it right?
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@mkellinger@mkellinger
VOLUNTEER MANAGEMENT:THE B.O.T. (BOSS ORDERED THIS)
Win? Or Bin?
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@mkellinger@mkellinger
A BIT OF BOTH!
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@mkellinger@mkellinger 49Some rights reserved by Greg Mileshttp://www.flickr.com/photos/gregbm/1086966522
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@mkellinger@mkellinger 51Some rights reserved by San Diego Shooterhttp://www.flickr.com/photos/nathaninsandiego/4063699426
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@mkellinger@mkellinger 52Some rights reserved by *~Dawn~*http://www.flickr.com/photos/naturesdawn/4441404620
Architect
Researcher
Designer
Strategist
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@mkellinger@mkellinger
GET OUT THERE AND FAIL FORWARD.
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@mkellinger
RECOMMENDED READING Michael E. Porter, What is Strategy? Robert S. Kaplan, Strategic Performance Measurement
and Management in Nonprofit Organizations Michael E. Porter and Mark R. Kramer, Philanthropy’s
New Agenda: Creating Value John C. Maxwell, Failing Forward: Turning Mistakes Into
Stepping Stones for Success Kate Rutter, Become a Stickynote Ninja (available on
Slideshare) David Straker, Rapid Problem Solving with Post-It Notes Jared Spool, What Goes into a Well-Done Critique
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