The REI Experience - University of Washington Tacoma...The REI Experience Emily Martin, Whitney...
Transcript of The REI Experience - University of Washington Tacoma...The REI Experience Emily Martin, Whitney...
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The REI Experience Emily Martin, Whitney Ronnander,
Kodi Thompson
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Profi
le
Trevor Beck Millennial adult
Seeking a weekend backpacking trip
Doesn’t have an idea where to go
Doesn’t have equipment
Doesn’t know how to use the equipment
Doesn’t want to go alone
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Value
s
StewardshipREI Core Values
“As a purpose-driven cooperative, REI’s business and core purpose are intertwined—we grow our business by furthering our purpose. We’re committed to promoting
environmental stewardship and increasing access to outdoor recreation.”
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REI TradeExplore. Exchange. Expand.
TRADE
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Explore land. Exchange supplies.THE LAND THE GEAR
Expand knowledge.THE GUIDE
Feat
ures
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State Campsites
Free advertisement
Group rate
Personal Property
REI approved - yearly
Utilizing unused land
Feat
ures
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Equipment
Go to local REI to register equipment
Employee training
Feat
ures
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Feat
ures
Experts
REI Certification
Teaching about natural resources
Ratings & Reviews
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Mar
ket
Members
Network with other members
Share their passion
Explorers
Cheaper than competitors
Accessibility
Variety of supplies
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TRADE
REGISTER
Equipment
Experts - certification
Commission - 75%
Discount - 10% of one item
AFTER THE TRIP
Commission - 75%
Educate explorersLo
gistic
s
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TRADE
DOWNLOAD
Equipment
Experts
EXPLORELand
CHOOSE
Logis
tics
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Late Fees 4 hours - 20% fee
48 hours - Charged the price of the equipment
One week - Equipment returned, full refund
Damages Initial condition contract
Return contract
Charged through REI Trade app
Returns All charges applied to credit or
debit card through REI Trade appLo
gistic
s
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Logis
tics
Review
Expert profile
$15 off purchase of $100 or more
Julia Johnson
Backpacking Expert
If you want to learn about natural resources and
explore your local environment. Let’s go on an
adventure!
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REI TradeMarketing Campaign
TRADE
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Share your adventure #exploreREI #exchangeREI #expandREI
Publi
city
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Publi
city
TRADE APP
CHOOSE YOUR ADVENTURE
RENT THE GEAR
FIND AN EXPERT
CONQUER THE MOUNTAIN
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REI TradeProof
TRADE
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Sharing EconomySharing is caring.
Proo
f
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600% growth in one year
750% growth in five years
301% growth in one year
Proo
f
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Proo
f
Why REI Trade Will WorkREI is King.
Hiking & Outdoor Equipment Stores (US)
27%
7%14%
52%REIPatagoniaVF CorporationOther
Societal shift
Experienced customers (5 million members)
Resources available
Established brand recognition
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Costs
Benefits vs. CostsLong term success.
Costs
Application developmentMarketing campaignProvided discountsEmployee Training
Insurance
Benefits
CommissionNew lifetime customers
Proper use of natural resources Sharing experiences
Creating membership valueGiving back to the local
community
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REI TradeExplore. Exchange. Expand.
TRADE
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SWOT Analysis
RefundsCosts
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Refunds
Flexible - 100% refund if cancel 24 hours before
Moderate - 100% refund if cancel 5 days prior
Strict - 50% refund 7 days prior
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CostsShort term expense - long term benefit.
Costs
Application development
Guerrilla marketing campaign
Provided discounts (10% sale)
Employee Training
Insurance
Best Worst
$8,000 $50,000
$30,000 $75,000
$434,000 $1,737,000
$127,820 $383,460
$1,099,820 $3,245,460
$500,000 $1,000,000
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Strengths • Customized experiences• Positive brand recognition• Knowledgable consumers
Weaknesses • Insurance/liability• Safety• Damage/bad reviews
Opportunities • Building consumer value• Reaching untapped markets• Increasing rental inventory• Join social shift to sharing
economy
Threats • Going around the app• Substitutes
SWOT AnalysisREI Trade