THE PUBLICATION OF THE TEXAS STATE FLORISTS ... Bloomin’ Texan u October 2012 / 1 The Bloomin’...

The Bloomin’ Texan u October 2012 / 1

The Bloomin’ TexanOctober 2012

THE PUBLICATION OF THE TEXAS STATE FLORISTS’ ASSOCIATION

The TSFA Convention and Trade Show Highlights

Hands-On Floral Design Classes

Welcome New Members

TSFA Oct 2012.indd 1 9/18/12 12:54 PM


COURSE DESCRIPTIONYour complete study guide to competition design and preparing for testing. This course is designed to assist individuals that have a strong desire to seek certification at the state or national level or have a desire to strengthen their knowledge of competition design for state and national participation. Each student will participate in a trial design evaluation process and have their designs evaluated by accredited members of AIFD. A full evaluation of the designs will be presented with explanation and redesign opportunity for a full scope of areas in need of improvement.

REGISTER TODAY!For more info contact: Nicole Gandini 516-237-7973 • [email protected]

FEATURES & BENEFITS INCLUDE:

•FREEAirportShuttletoandfromtheHotel/Floriology®Institute

•FREEOnsiteLunch,Beverages,andSnacks

•FREEGroupDinners

•FREEOnlineCare&HandlingKitfromChrysalUSA, BloomNetApron&DesignKnife

•ProfessionalPhotographyServicesavailableon-sitefor$49.99

Instructor: Jackie Lacey, AIFD, PFCI, CPFD

COMPETITION/CERTIFICATION & PORTFOLIO AND INTERVIEW COURSE

WHEN:October21st-23rd&October24th-25th

WHERE: Floriology®Institute,Jacksonville,FL

LIMITED AVAILABILITY:20StudentsperClass

COURSE COST:$799.99*forBloomNetFloristsand$899.99*forNon-BloomNetFlorists

*Course cost does not include accommodation or airfare.

NEW Course at Floriology® Institute

TSFA Oct 2012.indd 2 9/18/12 12:54 PM


“The falling leaves drift by my window, the autumn leaves of red & gold”…..sounds like a song. It won’t be long until autumn leaves start to fall. It’s so exciting when the season starts to change and the hot summer days turn to cooler mornings and evenings. We even get a little skip in our step. The plants and flowers all change to gold, bronze , and BURNT ORANGE!!!!! Sorry…I just had to say that!

Fall brings an exciting schedule of events to TSFA. If you are a fan of the State Fair Of Texas, plan to attend on Saturday, September 29 and support TSFA and designer Gregg Hoppe AIFD, TMFA as he presents “Kaleidoscope” focusing on “Texas Local Florists.com”. Texas Cup Winner - Nicola Parker, Dianna, and I will be attending The National Alliance Of Floral Associations Annual Conference in Hartford, Connecticut on October 6-8. Nicola will be participating in the National Designer Of The Year contest on October 6. The Finance Committee will meet in Cedar Park on October 25 and TSFA will hold Introductory Hands-On Floral Design Classes at Southern Floral in Austin on October 26 and 27.

I want to say “Thanks” again to all the great TSFA members who have agreed to be a part of our committees this year. Committee dates are all finalized for this fall and it’s going to be a action packed few months.

I hope that everyone has a successful and fruitful fall. I know we could all use some monetary inspiration. Let’s all remember to be thankful for what we have and just maybe the cooler weather will entice customers to buy more plants and flowers.

The Bloomin’ TexanO C T O B E R 2 0 1 2 n V O L U M E XXXVIII n N U M B E R 10

Dianna Nordman AAFEditor

Barb DonovanProduction

2012-2013 TSFA Bloomin’ Texan Editorial

Advisory BoardAnn Cain, ChairJ.J. Akin TMF

Nora Cisneros TMFARebecca J. Espinosa TMFA

Annie FentzJimmy Klepac

Dov E. Kupfer AIFD CFDElaine Nevarez

Sandy Ramirez TMFARey Rodriguez AAF CFD TMFA

Cover Credit:

Gorgeous design from the TSFA Convention this past July.

Photographs on the cover and throughout this issue by:

Kris Ann Champion Photography

For reprints contact Kris Ann at 512.740.7748

P.O. Box 170760 Austin, TX 78717

Office:(512) 834-0361

FAX: (512) 834-2150

Toll Free:(800) 375-0361www.tsfa.org

Email: [email protected]

Letter From the President

Bruce Easley AAF TMFA President

THE BLOOMIN’ TEXANThe Official Publication of the Texas State Florists’ Association

P.O. Box 170760 • Austin, Texas 78717 512.834-0361 • FAX 512.834-2150 • 800.375-0361 • www.tsfa.org • E-mail: [email protected]

TSFA BOARDPresident: Bruce Easley AAF TMFA ........................Gun Barrel CityImmediate Past President: Patrick Berry .............................. DallasFirst Vice President: Pam Fuller AAF TMFA .....................HarlingenSecond Vice President: Peggy Franklin TMF ....................McKinneyRetail Directors: Ann Cain ................................................................. Rockwall Kaywin Kubesch AIFD TMFA..................................... Flatonia Mary McCarthy TMFA .....................................The Woodlands Elaine Nevarez ..........................................................HoustonWholesale Directors: Doug Liedtke ............................................................ Amarillo Hein Verver ..............................................................ArlingtonGrower Director: John Cochrum ........................................Stafford

STAFFExecutive Director ............................................................ Dianna Nordman AAFAdministrative Assistant ...................................................................Emily Kissler

The Bloomin’ Texan (USPS 304-350) is published monthly, except for July. $8 of the annual membership dues is applied toward a subscription to The Bloomin’ Texan. Located at 9004-C Anderson Mill Rd., Austin, TX 78729. Periodicals Postage Paid at Austin, Texas and at additional mailing offices. Opinions expressed in this publication do not necessarily reflect official policy of the Texas State Florists’ Association. POSTMASTER: Send address changes to The Bloomin’ Texan, P.O. Box 170760, Austin, TX 78717.

Table of Contents

4 Supercharge Your Sales4 Stop & Smell the Tweets5 Everything Old is New Again6 A Step Outside a Basket and a Bow7 Wedding WORLD 20127 Bridal Bouquets and Beyond8 Inspiration Takes Flight9 Tropical Reflections9 TSFA Annual Board Meeting10 TSFA New Member Reception13 TSFA Convention Sponsors

Departments3 Letter From the President11 Hands-On Floral Design Classes11 Design Gallery12 Welcome New Members13 In Memoriam13 TSFA Order Exchange Network15 Calendar of Events15 Advertisers Index


The Bloomin’ TexanOctober 2012

THE PUBLICATION OF THE TEXAS STATE FLORISTS’ ASSOCIATION

The TSFA

Convention

and Trade

Show

Highlights

Hands-On

Floral

Design

Classes

Welcome

New

Members

TSFA Convention & Trade Show Highlights:

TSFA Oct 2012.indd 3 9/18/12 12:54 PM


Florists Business Education

Supercharge Your Sales — Part IISpeaker: Tim HuckabeeSponsored by BloomNetWritten by Rebecca Espinosa TMFA

Live calls to a Texas shop was on the agenda for this dy-namic presentation by Tim Huckabee. He commented that one of the things florists don’t do well is service training. Are you making a connection with your caller or are you just taking an order? Just because you are polite, does not mean you are doing a good job of taking an order.

When taking an order, identify yourself. Find out if it is a first time caller or a repeat customer. If it is a first time customer, it is YOU that will sell the shop. Listen to what the caller is saying! The caller will steer you to the impo-rance of the occasion and the price they want to spend.

Offer add-ons — they make the sale more per-sonal and add to your bottom line. Ask for an email address to add to your records. Make a personal connection with the caller. Sixty-eight percent of customers who are unhappy with your service will not complain — they simply will not use you again.

Tim made sev-eral cold calls to local shops and gave pointers on the good and bad points of the call.

“A Step Beyond Tradition…TSFA’s Floral Paradise”Texas State Florists’ Association Convention & Trade Show

July 20-22, 2012 at the Hangar Hotel, Fredericksburg, TX

Stop & Smell the TweetsFlowers, Customers & Revenue…in Just 140 CharactersPresented by JJ Akin TMFWritten by Bruce Easley AAF TMFA

In the world of marketing, it seems like we are bombarded with messages about sales, products, and services. Most marketing campaigns are just blasted out to the public, and we hope they land upon someone that might do busi-ness with us, not making a personal connection with our customers. Have you looked into Twitter and taken the time with your floral shop to “Stop and Smell the Tweets”?

At TSFA conference this year JJ Akin TMF, a floral design ed-ucator in Irving ISD, vivaciously spoke about today’s youth, who are our future floral buyers that he sees daily, and how they want to connect personally to companies they do busi-ness with. Facebook has had many changes with privacy issues and allowances of what personal profile and business profile pages can do. At his school, just as in many corpo-rate business jobs, Facebook is blocked. If you are currently using a Facebook page as your only social media outlet, you might be missing a big segment of potential customers.

There is no better way to fill this void than with Twitter. JJ started with the basics of Twitter – 140 characters, replies, hashtags (#TSFA2012), and how we as florist can make tweets searchable and usable. From there he showed examples of tweet styles and how trending topics work. He cited Sprinkles Cupcakes (@sprinkles) with using Twitter in one of the best ways that creates foot traffic. He offered up great ideas for promotions for your floral shop like tweeting coupons, secret words, vase recycling, or sharing pictures of designs your shop has made. Lastly, he touched on Pinter-est and how it can be linked to Twitter as a picture is worth a thousand words that can be summed up and sent to your customers in 140 characters or less. Follow JJ and TSFA on Twitter. @jjakin @txflorist

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Designs On-Stage

Everything Old is New AgainBy Rich Salvaggio AIFDSponsored by TelefloraWritten by Bruce Easley AAF TMFA

How do you make a pretty bridal bouquet prettier? That was the question ask by Teleflora’s Rich Salvaggio on Sunday afternoon in the South Pacific Showroom. Most brides are happy with a beautiful traditional bouquet but adding modern or contemporary styling gives the bride a “Wow” factor. Enhancing an already beautiful bouquet can be so simple. A great example is adding long flowing ribbon of alternating sizes and shades around the underside of a nosegay to create a totally different look.

Top dressings are also popular in today’s bridal bouquets. Adding beau-tiful cymbidium orchids to the top of a compact bouquet can instantly change the dynamic and feel of an already beautiful bouquet. Medallions, rhinestone initials, and broaches are all new ways of making a simple and lovely bouquet exciting and new. You may want to even add jewels and rhinestones to long flowing ribbons. Rich showed the traditional duchess rose and suggested a shoulder purse made of Oasis wire collar shaped into a heart and added a beautiful jeweled long strap. He then placed two open duchess roses inside the heart shaped purse with clear water tubes creating a more “now” look. This would also be perfect for prom.

Rich showed the crowd how to create a stemmed handle out of a plastic handle bouquet holder. Use double sided carpet tape down one side and up the other of the plastic handle. Add several flower stems and then place a rubber band at the top and one at the bottom to secure them. You can then insert additional stems between the existing stems and rubber bands. Wrap the stems with a beautiful ribbon of the brides choice and you have the look of a fresh picked garden bouquet. He also showed the proper way to French Braid a bouquet handle.

Carnations always get a “bum rap” for being too ordinary but Rich showed us that clustering 32 carnation together can be beautiful when surrounded by Zanadu leaves and beaded wire across the bouquet to give it an elegant sparkle. The carnations could easily be mistaken for hydrangeas from a distance.

Orange and Green are still very popular colors and will continue to be on trend for a while. Add splashes of other colors such as blue Veronica and Scabiosa Pods to create interest.A finale bouquet of blue hydrangea and peach roses received a royal makeover with long strands of English ivy and alternating lengths of bullion wire holding clear tubes filled with blue hydrangea blooms.

We are now ready and prepared to go to wed-ding war with the same old flowers but with brand new ideas. It’s always great to learn a new idea to keep us ahead of our neighbors.

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Designs On-Stage

A Step Outside a Basket and a Bow”With Debbie Woltmann TMFA and Guest Designer Sandy Ramirez TMFASponsored by TSFA Growers DivisionWritten by Rey Rodriguez TMFA CFD Showcasing the gorgeous foliage and blooming plants provided by Klepac Greenhouses, Weatherford Farms and Vickery Whole-sale Greenhouse, Debbie Woltman TMFA, transformed the small convention stage into a beautiful showroom for their plush products. With the help of fellow Texas Master Florists, Debbie created a playful display of creatively decorated plants. Debbie eloquently informed the audience of how easy it is to decorate a basket with a bow and be done with it, but then its just an ordinary plant that you see in every shop around town; however when you work to transform that same plant by sim-ply adding some bling to a basket or adding some decorative aluminum wires, or better yet, adding a combination of those decorative accessories, you can increase the value of that same ordinary plant. For example, you can use small sprigs of a flower that was left over from a previous arrangement. Debbie explained that instead of tossing these out, you can easily insert the left over blooms into water picks, then insert the picks into the soil of the new plant and the end result is a gorgeous plush foli-age plant with vibrant colors from fresh cut flowers. Also, she showed how you can use a blooming plant inserted into a basket filled with foliage plants that can easily be decorated with river cane and minimal amounts of decorative wire and beads. The stage was adorned with beautiful birds nest fern,rubber trees, coleus, bromeliads, all set in unique and one of a kind containers. Some containers had been re-purposed. My favorite was an old plate box with robin blue colored paper and choco-late accents filled with chocolate wine, Hershey’s kisses, a small plant and a creatively decorated cylinder vase filled with fresh cut flowers. Not only did Debbie showcase creative uses for remnants that may have been laying around the design room, but she described how you could easily re-purpose an old bas-ket by painting it with Design Master paints, or how you could transform a normal run of the mill terrarium from blah to bling. Debbie traveled thru the seasons of life, with new beginnings, marriage and death. As she made her floral travels she paused for a moment at marriage, where she invited fellow Designer Sandy Ramirez TMFA to create a beautiful table scape of a cake crafted from fresh red roses and succulents, each tier stacked on top of each other, with white stephanotisis cascading onto the table. The table was accented with candles, hand crafted flower girl’s basket made from fresh vines, and then a gorgeous hand held bouquet crafted of red roses and miniature carnations all nuzzled into a gorgeous succulent which had been wrapped in a soft burlap ribbon. As Debbie concluded her program, she show-cased how everything can include plants, and that plants could

also be used as the focal for a gorgeous casket spray with orchids, and assorted foliages. It was a joy listening to Debbie speak of her passion for plants, and it encouraged me to come home and try to think more outside the box. I realized that yes, our customers will buy a plant but if I provide an upscale version of the same plant, then perhaps I can better increase my bottom line. Although I don’t sell lots of plants, just perhaps if I decorate them as Debbie showed us we can, with some of the small-est elements enhance our product and transform an ordinary plant into something more extraordinary. This I am sure, any of our customers would want to receive as a gift.

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Learn Hands-on

Wedding WORLD 2012Instructor: J Schwanke AIFDSponsored by Independent Floral Network

Excited florists ready to turn their world upside down greeted Instruc-tor J Schwanke AIFD at the first hands on workshop of convention. J taught the students to create a hand tied cascading bridal bouquet, shared secrets about concealed water supply “hand bouquets” and offered some fun along the way.

Learn Hands-on

Deborah challenged the creativity of the full classroom during her TSFA Convention hands on workshop. She showed how a unique, structured bouquet could co-mingle with the past and the future becoming works of art that clients would always remember. Deborah encouraged attendees to think outside the box for inspiration.

Bridal Bouquets and BeyondInstructor: Deborah De La Flor AIFDSponsored by FTD, Inc.

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Learn Hands-on

Inspiration Takes FlightPresented by Jim Johnson AAF AIFD TMFASponsored by Design MasterWritten by Elaine Carrell TMFA

Have you ever taken an order over the phone in your flower shop? Upon hanging up the phone, you asked yourself “How am I going to do that?” Yeah, finally a time to challenge our creativity and make something fun. This recepient will totally appreciate a “suspended design”.

Voila — “Frame SpAcial Design” is born.

We began with window frame props on loan from the Garden Club in Bryan/College Station. You could also deliver a shepherds hook or orna-ment hanger stand with this design. Just a little upsell. Nothing wrong with adding a few extra dollars to your bottom line, is it?

If you have ever taken a class from Mr. John-son before, you know that good mechanics come first when creat-ing a unique design, so make sure yours are the best. We started with a floral cage and #22 wire inserted thru the cage to create a hanger. Remember this is a suspended design, so it needs to be able to hang and hold up to any possible windy conditions. We hung our designs in the window frames and began the design. Then we disguised our cage with ti leaves and galax leaves while creating depth. To add character to each design, we added midollino sticks to create a starburst effect and intensified our sphere looking structure. We added curly wil-low and bound the ends with bind wire shaping it into armatures (simi-lar to butterfly wings). Mr. Johnson showed us how to massage and relax fibers in stems of mini calla lilies. He also taught us how to braid com-modore leaves. Insertions of the mini callas thru the ti leaves came next as we created the look of flowers jumping thru space. Additional flowers like spray roses, hypericum, and lily grass were added by each designer as they created their own rendition of “Frame SpAcial Design”.

I must say this was a very FUN workshop (as all of Mr. J’s classes are). It totally excited my creativity to a great party work idea. Something dif-ferent than your everyday “spring bouquet”.

P.S. Did you know? (of course, I always include a note from our sponsor)

• All DESIGN MASTER paint can labels are now in English and Spanish• DESIGN MASTER has sold 22,000 pallets of paint through international orders• 2 new colors, Tangerine and Turquiose, by DESIGN MASTER

Kevin Land TMF, Kyle, TX Hays ISD-Lehman High School

Cheryl Vaughn TMF, Dripping Springs, TX Creative Petal Designs

Will Flores, San Antonio, TX, Central Market/Broadway SA-2

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Tropical ReflectionsPresented by John Hosek AIFD CFD PFCI CAFA CFSponsored by TelefloraWritten by Nora Cisneros TMFAOn Sunday, July 22, 2012 at 8 am there was a sold out class of eager, yet red eyed, group of designers ready to learn a thing or two from Educa-tion Specialist John Hosek AIFD CFD PFCI CAFA CF. Many had seen his show the day before and were excited about what this class would bring. John started out his class by sharing a 16-page handout covering the elements of design, the principles of design, and the care and handling of tropicals.

John said “People are intimidated by tropicals because they have large in-sertions, and they are not the typical flower they are used to working with.” Everyone should become intrigued by the tropicals, they are interesting and customers tend to enjoy them because they are different.

John said everyone in your store, if they are on the sales floor, should invoke the use of correct terminology so that your shop sounds, as well as presents itself, as professional. Be able to tell a customer why they like that particular arrangement, why is it pretty? John said that “pretty should not be a design term.” Does the arrangement have harmony? Does the arrangement have good line? Does it have pleasing texture? What Color harmony are you looking for?

John instructed the class on two arrangements. The class’s first arrange-ment was a vase arrangement, with birch inside and out of the vase, building a structure to weave the flowers through. John gave the students zip ties to complete the structure. Then they wove the flowers through to complete the design. The second arrangement was a structure using halla leaves to encase the arrangement. John also instructed the students on weaving halla leaf rosettes. That was the focal of this design.

John finished off his class saying “Design is interpretive — Art is in the eye of the beholder. You are the Artist — Interpret Differently”.

Learn Hands-on

TSFA Annual Board MeetingWritten by Rebecca Espinosa TMFA

Convention Chair Jack Cross AAF TMFA welcomed attendees and thanked all the volunteers who helped with the convention.

President Pat Berry addressed the meeting and gave a short review of his year as president.

The minutes from the last meeting were read. The 2011 Audit Re-port and 2012 Treasurer’s report was given by Hein Verver. It was reported that over 650 high school students were tested in floral design across Texas this year.

Debbie Gordy AAF TMFA, Nominating Committee Chair, presented new board candidates. Speeches were given by the candidates. A box lunch was enjoyed by all.

The door prize, a Texas flag that has flown over the Capitol, was won by Shari Sandlin AAF TMF of Baytown, TX. It was announced that the 2013 convention will be held in Mesquite, Texas.

Fun, Entertainment and Awards!

Kevin Land TMF, Kyle, TX Hays ISD-Lehman High School

Creative Petal Designs

Will Flores, San Antonio, TX, Central Market/Broadway SA-2

(L to R): TSFA President Pat Berry, Executive Director Dianna Nordman and President-Elect Bruce Easley AAF TMFA

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Fun, Entertainment and Awards!TSFA New Member ReceptionWritten by Rebecca Espinosa TMFA

The new member reception was held during the TSFA Con-vention. Attendees were welcomed by Judy Rutledge AAF TMFA. There was a very good turn out.

Everyone was invited — current and new members. To help with the mingling, bud vases with single flowers (orchids, proteas, and gerbers to name a few) were placed around the room. New members chose a card with the name of the flower, then they went to where the flower vase was that was on their card. Then they introduced themselves to ev-eryone around the vase.

The mix of members included new comers to the floral industry, agriculture floral design teachers and people who have been in the industry for a long time. A good time was had by all.

TSFA wecomed 123 new members this year!

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Introductory Hands-On Floral Design Classes*

October 26-27, 2012

Southern Floral Company 8742 Shoal Creek Blvd

Austin, TX 78757

Individual Class Registration

Registration Questions? Telephone TSFA at (512) 834-0361 Class size is limited to 30. Registration deadline: October 17, 2012

Name: __________________________________________________________ School: __________________________________________________________ Telephone: _______________________ Cell: ________________________ Address: ________________________________________________________ City: ________________________________ State: _______ Zip: ___________ Personal Email: ___________________________________________________ TSFA Member ____Yes ____No

Member Non-Member Friday, October 26, 2012

4:00pm – 8:00pm

□ Basic Design Styles & Techniques $95 $135 Saturday, October 27, 2012

8:00am – 1:00pm

□ Wedding Design Techniques $95 $135 2:00pm – 6:00pm

□ Funeral Design Techniques $95 $135

TOTAL: $_______ **If you are a scholarship recipient please indicate below**

_____Scholarship Recipient

**If NOT a scholarship recipient**

Please attach a check payable to TSFA and mail it along with this registration form to:

Texas State Florists’ Association PO Box 170760 Fax: (512) 834-2150 Austin, TX 78717 OR Email: [email protected] Credit Card Billing: _____ MasterCard _____ Visa _____ Discover _____ American Express Card #: __________________________________ Exp Date: ______________

*AG SCIENCE TEACHERS PROFESSIONAL DEVELOPMENT & EDUCATIONAL

ADVANCEMENT CEU CERTIFICATE PROGRAM

Design Gallery

Introduction Hands-On Floral Design Classes*

October 26-27, 2012Southern Floral Company

8742 Shoal Creek BlvdAustin, TX 78757

Individual Class RegistrationRegistration Questions? Telephone TSFA at (512) 834-0361

Class size is limited to 30. Registration deadline: October 17, 2012

TSFA may feature your design in an upcoming issue of the “Bloomin’ Texan” and on TSFA’s FaceBook Page. Email your design photos along with your name and telephone number. You may win a $50 gift card, sponsored by the Florist Federal Credit Union — www.thefloristffcu.org.

Submit photos along with a brief description for these upcoming issues:

Issue Subject Deadline

September Fall Colors July 30

October Fall Festivals August 30

November Be Thankful September 30

TSFA may feature your design in an upcoming issue of the “Bloomin’ Texan” and on TSFA’s FaceBook Page. Email your design photos along with your name and telephone number. You may win a $50 gift card, sponsored by the Florist Federal Credit Union — www.thefloristffcu.org.

Submit photos along with a brief de-scription for these upcoming issues:

Issue December Subject JJingle All The Way

Deadline October 30

Issue January Subject Let It Snow

Deadline November 30

*

*

*

* AG SCIENCE TEACHERS PROFESSIONAL DEVELOOPMENT & EDUCATIONAL ADVANCEMENT OF CEU CERTIFICATE PROGRAM CREDIT

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WELCOME NEW MEMBERS

Paula Arbuckle, A Flower Connection LLC PO Box 962 • Elgin, TX 78621 512.281.1300 [email protected]

Janice BaldassariCreative Floral Design by Helene 5218 Broadway • San Antonio, TX 78209 210.930.1905

Karen BrauckmullerComal Flower Shop on the Plaza337 Main Plaza • New Braunfels, TX 78130 830.625.7575 Tammy Bridwell, The Flower Peddler 510 Marshall Ave • Longview, TX 75601903.758.9722 [email protected]

Mary Ann Chavez, Niday Flower Shop 12450 Beamer • Houston, TX 77089 281.787.8334 Janise Colehour921 Stoneridge Dr • Hewitt, TX 76643 254.644.6548 Christi Dodd, Davis Floral Company 505 Fisk Ave • Brownwood, TX 76801 325.646.9595 [email protected]

Nick Elderkin, Brandon’s Flowers 123 N. Cuyler • Pampa, TX 79065 Teressa Evers, Wine & Roses PO Box 67 • Somerville, TX 77879 979.596.2453 Patty Fair, The Flower Peddler 510 Marshall Ave • Longview, TX 75601903.758.9722 [email protected]

Kathleen Hobbs, The Scarlett Rose 322 West Hawkins, Ste. 8 San Marcos, TX 78666 512.216.6130 [email protected]

Laura Horner, Teacher/Educator Mineral Wells High School 3801 Ram Blvd • Mineral Wells, TX 76067940.781.7790 • 940.325.7623 (Fax) [email protected]

Cleo Howard, Adams Florist 6528 Starling Circle • Dallas, TX 75209 214.350.1532 Tina Jaggers, Teacher/Educator Sulphur Bludd School 1899 CR 1081 NW • Sulphur Bluff, TX 75481903.632.5977 [email protected]

Helene Jones, Creative Floral Design by Helene5218 Broadway • San Antonio, TX 78209 210.930.1905 Robin Leddy, Gilded Petals 1017 Terrace Dr • Leander, TX 78641 512.905.8312 [email protected]

Katheryn Lilly 2250 Oleander St • Las Cruces, NM 88001 [email protected]

Susan Mason, Flowers to the Heart 18172 Highway 62 South • Orange, TX 77630409.738.3636 • 866.227.7219 (Fax) ‘[email protected]

Phylis Monical, An Empty Vase 7332 Scinilla Ln • Fair Oaks Ranch, TX 78015830.755.8131 Belle Morrow4670 Riverwood Rd • Las Cruces, NM 88007 575.312.6375 [email protected]

Dennis Nelson, The Flower Shoppe 118 N 8th St • Midlothian, TX 76065 972.775.1090 [email protected]

Becky Priour, Especially Your Florist 228 Jct. Hwy • Kerrville, TX 78028 830.257.5262 [email protected]

Gwendolyn Reyes, Fresh Urban Flowers 100 Taylor St, Studio 106 San Antonio, TX 78205 210.299.3716 Tracy Roder, Teacher/Educator Crosby ISD 709 Clara Wilson Rd • Crosby, TX 77532 713.824.1806

Lorri Seay, L&M Creation 4019 Stahl Rd • San Antonio TX 78217210.889.6482 [email protected]

Alicia Sowders, Wine & Roses PO Box 67 • Somerville, TX 77875979.596.2453 Louima Ann Sowders, Wine & Roses PO Box 67 • Somerville, TX 77875 979.596.2453 Torey Sparkman, Teacher/Educator Quanah High School 701 Earle • Quanah, TX 79252 [email protected]

Kathy Starnes, The Flower Box 910 MLK Blvd • Georgetown, TX 78626 512.863.2023 [email protected]

Lyndsey Taylor, The Flower Shoppe.biz 75 Loop 150 West, Ste. E • Bastrop, TX 78602512.303.0333 [email protected]

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Flowers&magazine

Now in Both

Print & Digital

FormatsExciting news! Subscribers to the

print edition of Flowers& are now re-ceiving links each month to view the current issue online. For more infor-mation, or to subscribe, visit us at:

www.flowersandmagazine.com

Scan the QR code with your smartphone or tablet to learn more

about digital issues---or go to www.flowersandmagazine.com

_____MichiganFloral__finalad.indd 1 8/23/12 10:56 AM

OrchidBloomNetTelefloraTulipFTD, Inc.IFN EnterprisesTexas Floral EndowmentWeatherford Farms, Inc.

IrisAssociation Insurance ServicesFlower Shop NetworkVickery Wholesale GreenhouseZoom! Roses

2012 TSFA Convention Sponsors

Thank you for Supporting our Industry Convention

CarnationDesign Master Color Tool, Inc.Fredericksburg CVBGreenboxfloral.comGreen Glo ProductsPriest International, Inc.

DaisyAmerican Argo ProductsPikes Peak of Texas

ChrysanthemumTSFA Growers Division

In Memorium

Red Garrison

Red Garrison was born on Jan. 26, 1920. He went home July 9, 2012. A Thomas Jefferson High School graduate, he went on to attend A&M University before enlisting in the U. S. Army where he would become a shooting instructor, a tank instructor, a Lt. and eventally even a C-47 pilot. He and his wife Irene “Puddin” were married over 70 years and owned and operated Garrison’s Flower Shop in Port Arthur, Texas for over 60 of them.

He went on to become the president of Texas State Florists’ Association and Director of Floral Transworld Delivery. He was a longtime member of Port Arthur Rotary Club and American Legion Post. An avid outdoorsman, car-penter, hunter and great grandfather, he considered his greatest achievement his family. Red will be forever cherished as a soldier, craftsman, teacher and patriarch. He is preceded in death by his son, Jud.

He is survived by his wife, Irene, his children, Mike and Julie, grandchildren, Shelby, Keaton and Aaron, great grandchildren, Hannah, Izakk, Emilee, Ry-ann “Cotton” and Luke “Buddy”.

TSFA Oct 2012.indd 13 9/18/12 12:55 PM


MCKINNEY

TSFA Order Exchange Network — Support Your Advertisers!

Texas State Florists' Associations'94th Annual Convention and Trade Show

July 13-16, 2007Embassy Suites Hotel-Austin Downtown & The Palmer Events CenterPlease make your reservations soon as the room blockthe Texas State Florists' Association has held at theEmbassy will fill up. Telephone the Embassy at (800)362-2779, mention the Texas State Florists' Associationand receive a discounted rate of $119 king or $129 dou-ble. Discounted rates are guaranteed through June 21,2007 or until the TSFA room block is full.

The Bloomin’ Texan ◆ May 2007 / 13

A Wholesale Florist

Fresh flowers from around the world

(817) 457-9869theconnectionwholesaleflorist.com

AUSTIN

FORT WORTHAUSTIN

CORPUS CHRISTI

SAN ANGELO

WACO

Joel Paul ShirleyPresident

440 W BeauregardSan Angelo, TX 76903www.shirleyfloral.come-mail: [email protected]

Phone: 325 655-9111Fax: 325 653-8585

800 588-9111

Shirley Floral Company& Greenhouse

2105 HWY. 281 NORTHMARBLE FALLS, TX 78654

(830) 693-7006

109 N. MAINBURNET, TX 78611

(512) 756-4401

BURNET/MARBLE FALLS

FLOWER & GIFT SHOPS

BAYTOWN

SPECIALIZING INFLORAL EXCELLENCE

SHERIMONTGOMERY

WHITEAAF • TMFA

610 PARK STREETBAYTOWN, TX 77520281•427•7454888•538•7721

TSFA Order Exchange NetworkSupport Your Advertisers!

SAN ANTONIOABILENE

Gary NormanOwner

1800 Industrial - Abilene, TX 79602

Phone: (325) 695-7000 www.garysfloralgallery.com

Greg Waters

SAN ANTONIO

1-800-252-9145Fax 1-512-345-1336

Ken Freytag • TSFA Past Presidentwww.freytagsflorist.com

DALLAS

Design Smart…Find it Here




A Wholesale Florist



AUSTIN

FORT WORTHAUSTIN

CORPUS CHRISTI

SAN ANGELO

WACO



Phone: 325 655-9111Fax: 325 653-8585

800 588-9111



(830) 693-7006


(512) 756-4401

BURNET/MARBLE FALLS

FLOWER & GIFT SHOPS

BAYTOWN


SHERIMONTGOMERY

WHITEAAF • TMFA



SAN ANTONIOABILENE

Gary NormanOwner



Greg Waters

SAN ANTONIO

1-800-252-9145Fax 1-512-345-1336


DALLAS


The Bloomin’ Texan ◆ April 2007 / 11

A Wholesale Florist



AUSTIN

FORT WORTH

AUSTIN

CORPUS CHRISTI

SAN ANGELO

WACO



Phone: 325 655-9111Fax: 325 653-8585

800 588-9111



(830) 693-7006


(512) 756-4401

BURNET/MARBLE FALLS

FLOWER & GIFT SHOPS

BAYTOWN


SHERIMONTGOMERY

WHITEAAF • TMFA



SAN ANTONIO

ABILENE

Gary NormanOwner



Greg Waters

SAN ANTONIO

1-800-252-9145Fax 1-512-345-1336


HOUSTON

Est. 1935401 WEST 20TH STREETHOUSTON, TEXAS 77008

713.862.8811800.723.3252

fax 713.864.2686www.heightsfloralshop.com

GUN BARREL CITY

350 color photos!200 line drawings and diagrams.8 1/2 x 11. 375 pp. $69.95

($5.00 postage; $5.77 sales tax for TX residents)

Weddings, corsages, sympathy tributes, party decorations, plant and flower care, shop management, arrangements for all occasions.Director and Instructor Bill McKinley — a nationally recognized floral design educator with experience as a flower shop ownerNow offering advanced classes.For a class schedule:BENZ SCHOOLP.O. Box 9909, College Station, TX 77842(979) 845-3841aggie-horticulture.tamu.edu/benz

214-324-2481800-mcshans mcshanflorist.com

Dallas Metroplex

BAYTOWN

ClassifiedProfessional Floral Design Studio to Share Huge Walk-in Floral Refrigerator. Heights Area $450 Monthly. Contact: Pat Hermes 713.444.6096

TSFA Oct 2012.indd 14 9/18/12 12:55 PM


Advertisers14 Benz School of Floral Design (972) 845-1699 • www.aggie-horticulture.tamu.edu.benz Inside Front Cover: BloomNet (866) 256-666314 Botanical Designs By Montgomery — (281) 427-745414 Capt’n B Florist (800) 542-8483 • [email protected] Edgar Flower & Gift Shops (512) 756-4401 - Burnet • (830) 693-7006 - Marble Falls13 Flowers& Magazine (800) 321-2665 • www.flowersandmagazine.com14 Franklin’s Flowers (972) 542-0000 • www.franklinsflowers.com14 Freytag’s Florist (800) 252-9145 • www.freytagsflorist.com15 GoTexan (877) 99-GOTEX • www.gotexan.org14 Heights Floral Shop — (713) 862-8811 • (800) 723-3252 www.heightsfloralshop.com14 McShan Florist (800) 331-3349, ext. 7931 • www.mcshanflorist.comBack Cover: Teleflora (800) 421-2815 • www.myteleflora.com12 Texas State Florists’ Association Insurance Programs (800) 291-1061 • (512) 834-036114 Tubbs of Flowers (800) 288-1978 • www.tubbsofflowers.com

TSFA Calendar oF Events

October 2012Southern Floral Company’s Austin Fall & Christmas Show. Designer: Loann Burke AIFD PFCI. Call 512.459.1343 for registration information.Southern Floral Company’s Houston Fall & Christmas Show. Designer: Loann Burke AIFD PFCI. Shopping 5-7, Show 7-9 pm. TSFA members will received a discounted registration of $5.00. Pre-registration required to receive discount. (Offer not available day of show). Call 713.880.1300 for registration information.Teleflora program on “Everyday Designs”. Designer: Vonda LaFever AIFD CFD PFCI, Botanica Wholesale Florist. 6 pm. Call 254.753.1791 for more information.Sweetest DayTSFA Finance Committee Meeting, 9am at the Hampton Inn, Austin, TX.TSFA offers introductory Hands-on Floral Design Classes. “Basic Design Styles & Techniques”, “Wedding Design Techniques” and Funeral Design Techniques”. Held at Southern Floral Co. in Austin, TX. For more information, see page 11 of this issue or telephone the TSFA office at 512.834.0361.

November 2012Daylight Savings Time endsTSFA Board of Directors Meeting, 9am, Renaissance Hotel, Austin, TX.Election DayVeterans DayThanksgiving

December 2012Hanukkah BeginsFirst Day of WinterChristmasNew Year’s Eve

January 2013TSFA is bringing hands-on classes to Longview, TX. Space is limited. More details to come in the Nov. issue of the “Bloomin Texan”. If you would like to reserve your space, call the TSFA office at 512.834.0361.

14

16

16

202526-27

446

1122

8222531

26-27




A Wholesale Florist



AUSTIN

FORT WORTHAUSTIN

CORPUS CHRISTI

SAN ANGELO

WACO



Phone: 325 655-9111Fax: 325 653-8585

800 588-9111



(830) 693-7006


(512) 756-4401

BURNET/MARBLE FALLS

FLOWER & GIFT SHOPS

BAYTOWN


SHERIMONTGOMERY

WHITEAAF • TMFA



SAN ANTONIOABILENE

Gary NormanOwner



Greg Waters

SAN ANTONIO

1-800-252-9145Fax 1-512-345-1336


DALLAS


Commissioner

Todd sTaples

Texas

deparTmenT of

agriCulTure

GO TEXANT h e P o w e r o f “GO TEXAN helped us promote our business and

support the Texas Local Florist campaign. I encourage

all Texas florists to be a part of this program and take

advantage of the power of GO TEXAN.”

Bruce McShan, McShan Florist

GO TEXAN promotes the products, culture and communities that call Texas home. Tell the world you are Texas-made. Join GO TEXAN.

Go TeXAN gets you buyers.Be part of GO TEXAN, the most comprehensive promotional campaign ever launched for products grown, produced, processed or manufactured in Texas. The Texas Department of Agriculture’s high-profile GO TEXAN marketing program and promotional activities generate widespread aware-ness among consumers.

www.gotexan.org (877) 99-GOTEX

TSFA Oct 2012.indd 15 9/18/12 12:55 PM


Flowers can’t thrive under these conditions. Neither can florists.Florists lose $500 million every year to drop-shippers. Banged, battered, destroyed. Thanks to drop-shipping, that’s what’s happening to $500 million of your profits every year. But Teleflora is determined to Save the Florists. How? By guaranteeing that 100% of our orders are hand-arranged and hand-delivered by independent florists like you. Visit savetheflorists.com.

©2011 Teleflora FM5763

FM5763_TrdAd11_BlmnTexn_v2_F.indd 1 2/25/11 1:36 PMTSFA Oct 2012.indd 16 9/18/12 12:55 PM

THE PUBLICATION OF THE TEXAS STATE FLORISTS ... Bloomin’ Texan u October 2012 / 1 The Bloomin’...

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