The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

download The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

of 61

Transcript of The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    1/61

    The psychology of

    Addictive BehaviourCWs

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    2/61

    The Biological Approach to Gambling

    Initiation: Role of genetics

    SHAH ET AL

    Twin study

    Evidence of genetic transmission of gambling in

    men

    BLACK ET AL1STdegree relatives of pathological gamblers

    more likely to also be pathological gamblers than

    more distant relatives

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    3/61

    Maintenance: Underactive pituitary-adrenal

    response to gambling stimuli

    PARIS ET AL

    Measured gamblers cortisol levels (cortisol

    associated with pituitary-adrenal response)before and after watching video of preferred

    mode of gambling

    Recreational gamblers high levels whereas

    pathological gamblers no cortisol increase in

    response to videos

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    4/61

    ZUCKERMAN

    Individual differences in stimulation

    High sensation seekers have lowerappreciation of risk and anticipate arousal as

    more positive than low sensation seekers

    Therefore more likely to gamble

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    5/61

    Relapse:

    BLASZCYNSKI ET ALPoor tolerance to boredom may contribute to

    repetitive gambling behaviour

    Pathological gamblers significantly highboredom prone scores than control groups of

    non gamblers

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    6/61

    Evaluation of Biological Approach to Gambling

    Explains individual differences

    - Why some people develop pathological gambling and yet others

    who experience same environment do not

    - Diathesis-stress model also states how some may be more

    vulnerable to addiction due to a genetic predisposition

    Reductionist

    - Ignores importance of external factors in development of

    behaviour eg. Incentives (nature side of nature/nurture debate)

    - Reduces complex phenomenon down to simple explanation

    Deterministic

    - Suggests individuals bound by their biology/genetics and have no

    choice or free will in their actions

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    7/61

    BONNAIRE ET AL

    Pathological gamblers who bet at race racks had higher

    sensation seeking scores than those playing games available

    in cafesConcluded 2 subgroups:

    - racetrack gamblers (arousal)

    - cafe gamblers (to avoid boredom)

    Most popular current view is that gambling is a

    product of biological factors plus external

    factors

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    8/61

    The Biological Approach to Smoking

    Initiation: Role of genetics

    VINK ET AL

    Dutch twin study

    Individual differences in smoking initiation due to

    44% genetic and 56% environmental influences

    BOARDMAN ET AL

    Identical twins and same sex fraternal twins

    estimate heritability for regular smoking to be

    42%

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    9/61

    Maintenance:

    Nicotine causes release of dopamine, whichcreates short-lived feelings of pleasure which must

    be repeated to avoid withdrawal symptoms

    VINK ET AL

    Nicotine dependence influences by genetic

    factors

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    10/61

    Relapse

    XIAN ET ALTwin study to test whether genetic risk factors

    contributed to failed attempts to quit smoking

    Found 54% of risk for quit failure attributed to

    heritability

    UHL ET AL

    Attempted to identify specific gene clustersassociated with quit success and nicotine

    dependence with aim of matching treatments to

    benefit smokers trying to quit

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    11/61

    Evaluation of Biological Approach to Smoking

    THORGEIRSSON ET AL

    Identified gene variant that influences nicotinedependence/no. of cigarettes smoked a day

    Suggests genetics may not determine initiation but make it

    more likely that some smokers will become addicted should

    they start

    Reductionist

    - Neglects other possible determining factors eg. Social context

    of behaviour

    - however regarding smoking as biological problem creates

    possibility it may be treated by pharmacological methods

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    12/61

    Deterministic

    - Suggests individuals bound by their biology/genetics and have

    no choice or free will in their actions

    LERMAN ET AL

    Genetic testing of individuals allows therapists to choose most

    effective therapy to maximise likelihood of quitting successfully

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    13/61

    The Cognitive Approach to Gambling

    Initiation: Self medication

    GELKOPF ET AL

    Individuals use pathological behaviours to treatpsychological symptoms

    Activity chosen is perceived as helping particular

    problem

    Gambling might not actually make things better

    but is judged as doing so by the individual to

    become an addiction

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    14/61

    Maintenance:

    OEI + GORDONProblem gamblers have irrational perceptions

    about abilities in influencing the outcomes of

    their gambling eg. Illusions of control and

    superstitious behaviours

    They also show a self confidence in ability to

    beat the system with success being attributed

    to skill

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    15/61

    Relapse: Just World Hypothesis

    BLANCO ET ALGamblers overestimate wins and underestimate

    losses

    Individuals believe they will eventually be

    rewarded for their efforts and are motivated to

    return based on belief they deserve to win

    having lost on previous occasions

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    16/61

    Evaluation of the Cognitive Approach to Gambling

    LI ET AL

    Pathological gamblers who gambled to escape realityas opposed to those gambling for pleasure,

    significantly more likely to have other substance

    dependencies

    Supports self medication explanation

    BECONA ET AL

    Depressive disorder evident in majority of

    pathological gamblers

    - Correlation

    - Does not mean depression cause of gambling

    - May be consequence due to personal/financial costs of

    gambling

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    17/61

    BENHSAIN + LADOUCER

    Possessing relevant knowledge does not make people less

    susceptible to cognitive distortions

    No difference found in trained statistics students and non statstrained students in susceptibility to irrational gambling related

    cognitions

    Implications for treatment;

    - More than one motivation for becoming pathological gambler

    implies there should be differing treatments

    - In case of self-medicating gamblers, might be more beneficial to

    treat underlying problems firstly

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    18/61

    The Cognitive Approach to Smoking

    Initiation: Expectancy Theory

    BRANDON ET AL

    Behaviours escalate into addiction because ofexpectations individual has about costs and

    benefits of the activity

    MERMELSTEINExpectancy of positive mood states have been shown

    to be reasons for adolescents beginning to smoke

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    19/61

    Maintenance:

    BRANDON ET AL

    As an addiction develops, activity influenced less by

    conscious expectancies, more by unconscious

    expectancies involving automatic processing

    Explains loss of control smokes experience anddifficulties in abstaining

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    20/61

    Relapse:

    Expectations of costs and benefits of smokingaffect an individuals readiness to quit and

    likelihood of them relapsing

    Individuals who perceive smoking to have many

    benefits and quitting to have only few are most

    likely to relapse

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    21/61

    Evaluation of Cognitive Approach to Smoking

    Much research relating to expectancy theory is concerned more

    with excesses of a particular behaviour rather than addiction to it

    - Research might focus on problematic behaviour eg. Heavy

    smoking but does not consider loss of control

    JULIANO + BRANDONSmokers reported greater expectancies that cigarettes alleviate

    negative mood states and had a positive effect on weight

    control compared with different forms of NRT

    - Therefore positive expectancies do not generalise to NRT whichexplains modest success rates for smoking cessation

    (implication for treatment)

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    22/61

    Focus of research into expectancy theory and addiction largely

    been on positive findings with negative results receiving far less

    attention

    - Constitutes a publication bias- Selective publication of positive results gives unrepresentative

    view of research

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    23/61

    The Learning Approach to Gambling

    Initiation: Operant Conditioning

    GRIFFITHS

    Gamblers playing slot machines become addicted

    because of physiological rewards (buzz fromwinning), psychological rewards (near miss) and

    social rewards (praise from peers)also financial

    awards if they win

    Although they generally lose, greater weight isgiven to the experience of winning and so person

    continues

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    24/61

    Maintenance: Positive reinforcers

    Intermittent reinforcement

    People become used to long periods without reward

    and their gambling is reinforced by the occasional

    payout

    Social approval

    LAMBOS ET AL

    Peers/family members of problem gamblers more

    likely to approve of gamblingRespondents of such reinforcement gambled more

    than others and intended to continue doing so

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    25/61

    Relapse: Classical Conditioning

    Addicts associate other stimuli with gambling

    behaviour (eg. any form of flashing lights/slot machine

    type sounds) and therefore if they come into contact

    with these conditioned cues they are at higher risk of

    relapse

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    26/61

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    27/61

    The Learning Approach to Smoking

    Initiation:

    KANDEL + WU

    SLT explanations of smoking propose young people

    begin smoking as consequence of observing social

    models around them who smoke

    MAYEUX ET AL

    Positive correlation between smoking at 16 and boys

    popularity 2 years laterSuggests popularity among peers serves as positive

    reinforcer in initiation of smoking

    - Cannot establish cause and effect from correlations

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    28/61

    Maintenance:

    Repetition leads to conditioned association between

    sensory aspects of smoking (sight of cigarettes/smell of

    smoke etc.) and reinforcing effects of nicotine

    Over time, sensory cues become conditioned stimuliand activate same brain areas as nicotine, making

    cessation difficult

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    29/61

    Relapse:

    Cues associated with receiving nicotine (smell of

    smoke etc.) increase likelihood smoker will respond to

    these by smoking

    LAWRENCE + RUBINSONThose who frequently smoke have less confidence in

    their ability to abstain and are more likely to relapse

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    30/61

    Evaluation of The Learning Approach to Smoking

    KARCHER + FINN

    Youth whose parents smoked, almost twice as likely totake up smoking

    8 times more likely if close friends smoked

    Supports parents/peers as models important for

    initiation

    THEWISSEN ET AL

    Repeatedly presented smokers with cues predicting

    smoking

    in 2ndroom presented smoking unavailability cuesCues predicting smoking led to greater urge to smoke

    therefore highlighting importance of conditioned cues

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    31/61

    LOPEZ ET AL

    Gender bias in smoking addiction research

    Women start smoking later than men and contexts of

    smoking differs between gendersExplanations often fail to address these differences,

    reducing validity of data

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    32/61

    Risk Factors in the Development of

    Addiction

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    33/61

    Stress

    Everyday stress:

    People report that they drink, smoke, take drugs, gamble etc. as ameans of coping with daily hassles (relationship

    problems/workplace stress)

    Traumatic stress:People exposed to severe stress (parental loss/child abuse) more

    vulnerable to addictions

    DRIESSEN ET AL

    30% drug addicts, 15% alcoholics also suffered from PTSD

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    34/61

    Many smokers smoke to reduce stress yet smoking may actually

    increase stress levels

    - Stress may be risk factor for smoking addiction but smoking

    doesnt have desired effect in reducing stress

    CLONIGER

    Type 1 alcoholics drink to reduce tension

    Type 2 drink to relieve boredom

    Therefore stress may explain vulnerability for some alcoholics

    (type 1) but not all

    Cannot establish cause and effect:- Stress may be the result not cause of addiction

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    35/61

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    36/61

    SUSSMAN + AMES

    Friend and peer use of drugs was a strong predictor of drug

    use among teenagers

    WAGNER + ANTHONY

    Cannabis smokers more likely to progress to cocaine usage

    due to being in peer groups where there are opportunities

    for new drug experiences

    SIT:

    Little known about extent to which groups influence their

    members to smoke

    - Unknown whether adolescents will conform to behaviours iftheir conflict with own concerns

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    37/61

    AgeInfluence of peers on smoking/drug use habits decreases in

    later adolescence.

    BROWN ET AL

    Close friends/romantic partners become increasingly

    important as an influence on attitudes and behaviours as weget older

    Peers have a greater impact on young adolescents

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    38/61

    Implications for Treatment:

    Suggests public health interventions should be targeted at

    specific age groups (teenagers) at most risk of addiction

    Potentially skewed data:

    Addiction in young people most publicised, therefore youth

    appear more vulnerable

    - Older people may become addicted but do not engage in it

    publically/less media attention- This implies artificial link between age and addiction

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    39/61

    PersonalityConcept of addictive personality can explain why some people

    become addicted when others dont, despite both trying the

    same experience.

    EYSENCK

    Personality based on 3 dimensions:

    - extroversion (seek external stimulation to increase arousal)- neuroticism (experience negativity, depression, anxiety)

    - psychoticism (related to hostility/impulsivity)

    FRANCIS

    Link between addiction and high scores on both neuroticism

    and psychotism

    These individuals more prone to develop addiction as a

    means of relieving everyday stressors

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    40/61

    CLONIGER

    3 personality traits predispose individuals towards substance

    dependence:

    - Novelty seeking- Harm avoidance

    - Reward dependence

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    41/61

    ROUNSAVILLE ET AL

    Link between alcohol addiction and personality disorders

    SLUTSKY

    Link between alcohol and conduct disorder

    Research is only correlational:

    - Some traits may be common among addicts however this

    does not mean they cause addictive behaviour

    Practical Application:

    - Findings could be used to identify individuals who may be most

    prone to addiction and levels of neuroticism/psychotism/stress

    can then be reduced

    di fl ddi i h i

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    42/61

    Media Influences on Addictive Behaviour

    Film representations of Addiction:

    SULKUNEN

    Analysed 61 scenes from films that represented addictions

    to alcohol, drugs, tobacco, gambling and sex

    Competent use of drugs represented in a way of alleviatinga particular problem

    WAYLEN ET AL

    Found a significant relationship between adolescentsmoking and no. of films they had seen depicting smoking

    Suggests media representations of smoking influence

    teenagers to take up the habit

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    43/61

    SARGENT + HANEWINKEL

    Surveyed adolescents and re-surveyed a year later

    Of individuals who had not smoked when first surveyed,

    exposure to movies with smoking over the year betweensurveys was a strong predictor of whether they had begun to

    smokeexposure effect

    BYRNE

    Films important as they can educate public about addiction bycreating stereotypes eg. Trainspotting

    REAL WORLD APP:Guidelines for film/tv writers recommend illegal drug use should be

    communicated as unhealthy/harmful and no references should be

    made to recreational drug use.

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    44/61

    Antidrug Campaigns:

    2008 TV/internet campaign launched to warn

    teenagers of cocaine dangers

    HORNIK ET AL

    Campaign had negative effects as gave implicit

    message that drug use is commonplace

    JOHNSTON ET AL

    Youths took message that peers were using drugsand so were more likely to start taking drugs

    themselves

    General E al ation of Media Infl ences on Addicti e

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    45/61

    General Evaluation of Media Influences on Addictive

    Behaviour

    People may look to media to help their addiction however there

    is also the addiction to the media itself

    Danger of alienating and demonising addicts through negatively

    portraying them in the media- May prevent them from seeking support with their addiction

    The media affects people differently, many people are exposed

    regularly but not everyone becomes an addict

    - Shows media is not the only influence in developing addictions

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    46/61

    TPB as a Model for Addiction Prevention

    Intention to engage in a particular behaviour is a function

    of 3 factors:

    1) Behavioural Attitude

    2) Subjective Norms

    3) Perceived Behavioural Control

    Ch i h i l i d

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    47/61

    Changing Behavioural Attitude

    - individuals attitude towards the behaviour

    - beliefs of consequences of performing behaviour

    SLATER ET AL

    Targeting attitudes is key to success of anti-drug

    campaigns US Office of National Drug Control Policy (ONDCP)

    launched campaign to lower teenage marijuana use

    Campaign created different attitude towards effects of

    drug (inconsistent with achieving aspirations) and this isthought to be why it was successful

    Ch i S bj i N

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    48/61

    Changing Subjective Norms

    - individuals subjective awareness of norm relating to

    behaviour eg. Injunctive norm (perceived right thing to do)and descriptive norm (what others actually do)

    WILSON + KOLANDER

    Anti-drug campaigns seek to give adolescents actual dataabout % of people engaging in drug taking behaviour

    Accurate statistical information corrects subjective

    norms and contributes to an effective campaign

    Ch i P i d B h i C l

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    49/61

    Changing Perceived Behaviour Control

    - More control people believe they have over a behaviour,

    stronger their intentions to perform it will be

    GODIN

    3 elements of TPB explain intentions of smoking behaviour

    whereas perceived behavioural control most important

    predictor of actual behaviour

    Therefore prevention programmes should help smokers to

    focus on the willpower required to give up

    MAJER ET ELEncouraging addicts belief in ability to abstain related to a

    positive outcome

    Enhancing self-efficacy should form primary goal of treatment

    plans

    E l ti f TPB

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    50/61

    Evaluation of TPB

    WALKER ET AL

    TPB most popular and widely used social cognition model in

    health psychology

    ARMITAGE + CONNER

    Meta-analysis of studies using TPB

    Model successful in predicting intention tochange rather than actual behavioural change

    Suggests TPB primarily an account of intention

    formation rather than specifying processes

    involved in translating intention into action

    Research on TPB almost entirely correlational

    - Not clear whether any one component of model (behavioural

    attitude, perceived behavioural control etc.) caused the

    behavioural change

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    51/61

    ARMITAGE ET AL

    TPB fails to take into account emotions/compulsions of other

    irrational determinants of human behaviour

    Attitudes/intentions tend to be measured when sober whereas

    actual risky behaviours are often performed when under

    influence of alcohol/drugs

    MACDONALD ET ALWhen pshad taken alcohol they showed increased

    intentions to engage in risky behaviours

    Therefore sober measurements may be invalid of actual

    behaviour

    Types of Intervention and their

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    52/61

    Types of Intervention and their

    Effectiveness

    Biological Interventions

    Agonist Substitution eg. Methadone for heroin addiction

    - Methadone mimics effects of heroin but it less addictive

    - Drug user given increasing amounts of methadone toincrease tolerance to drug

    - Does then decreased until addict no longer needs

    methadone or heroin

    Antagonist Substitution eg. Naltrexone for alcohol addiction

    - Blocks the action of neurochemicals that provide rewarding

    feelings as result of drinking alcohol

    - Also found to be effective in reducing gambling behaviour

    Immunotherapy

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    53/61

    Immunotherapy

    - Antibodies created according to addictive substance

    - When substance consumed, antibodies bind to it

    - Prevent it from reaching brain

    CARRERA ET AL

    Developed antibodies for cocaine in rats

    Rats no longer experienced effects of cocaine afterconsumption

    E l ti f Bi l i l I t ti

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    54/61

    Evaluation of Biological Interventions

    Some addicts can become just as reliant on methadone as they

    were on heroin and therefore one addiction is merely beingsubstituted for another

    Use of methadone is controversial:

    - Stats show more than 300 methadone-related deaths in2007 in UK

    - Consumption is unsupervised, created a black market in

    methadone

    KIM + GRANT

    Naltrexone led to proven to be successful after 6 weeks of

    treatment

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    55/61

    REAL WORLD APP + IMPLICATIONS FOR FURTHER RESEARCH

    CARRERA ET ALs research suggests soon vaccinations for heroin,

    cocaine and nicotine will be available for addicts in attempts to reduce

    or halt their addictions.

    - However, although data looks promising, extensive human trialsfirstly need to be conducted as the original study was carried out on

    rats and due to their different physiological and genetic makeup to

    humans, results from rats cannot directly be applied to us

    Biological interventions may ignore the underlying reason for

    the addiction in the first place

    Addicts may relapse one the treatments (drugs) are halted

    Psychological Interventions

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    56/61

    Psychological Interventions

    Reinforcement

    - Reward people for not engaging in the behaviour- Rewards act as positive reinforcers and so people continue to

    not engage in the behaviour

    SINDELAR ET ALTested people on methadone treatment

    One group rewarded each time urine samples tested

    negative

    End of programme and reward group had 60% morenegative urine samples than control group

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    57/61

    CBT

    - Goal is to help people change the way they think about their

    addiction and learn ways of coping efficiently- Eg. in gambling, cognitive errors play part in maintenance,

    CBT aims to correct these errors

    SYLVAIN ET ALPathological gamblers given CBT and social skills training

    Resulted in improvements maintained at 1 year follow up

    Evaluation of Psychological Interventions

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    58/61

    Evaluation of Psychological Interventions

    Psychological interventions focus on principles of operant

    and classical conditioning (aversion therapy) rather than

    why smoking, gambling or alcoholism started in the first

    place

    - If triggers still present in the persons environment

    then psychological interventions may only be

    successful for a short period of time as they do not

    address underlying causes of addiction

    As much evidence proves addictions to be source of faulty

    cognitions, CBT makes sense as an effect form ofintervention

    - However, so many different areas to CBT difficult to know

    which are most effective eg. Teaching patients to correct

    erroneous thinking or motivational interview

    Public Health Interventions

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    59/61

    Public Health Interventions

    Telephone smoking Quitlines

    STEAD ET ALSmokers who received repeated quitline calls, increased

    their odds of stopping smoking by 50% compared to smokers

    who only received self-help materials

    Doctors Advice

    OGDEN

    5.1% of smokers advised by their doctors were able to

    refrain from smoking for 12 months afterwards

    N f l i l i h l f d i

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    60/61

    No. of government legislation changes also enforced in attempts

    to prevent addiction eg:

    Smoking ban in public places

    - However, followed by a rebound effect

    - Increased outdoor smoking

    Increasing cost of cigarettes

    Controlling sales of cigarettes and alcohol

    Evaluation of Public Health Interventions

  • 8/13/2019 The Psychology of Addictive Behaviour...khyxtdrzwxetrcytvubyiunoimiknoubyiutvcrytxecrfyvubyiunoim

    61/61

    Evaluation of Public Health Interventions

    BECKHAM ET AL

    Combination of Quitline counselling and NRT highly

    effective in treating US military veterans

    Government sponsored NIDA intervention reduced cocaine

    use and unprotected sex

    Public interventions are proactive approaches to addressing

    potentially devastating social issues

    - Problem gambling during adolescents can lead to adverseoutcomes and interventions are preventing these