The progression of the video apps category

Video sharing apps have been growing in numbers in the app store and now with instagram heading in the same direction, it is likely to evolve as a critical app category. Read more!

The domain of video sharing apps is increasing every day. With more video capturing and sharing apps getting deployed in the app store, videos have surely emerged as one of the upcoming things in mobile application development. Although it might look enticing to developers, the associated challenges of video sharing apps are many. Nonetheless, the opportunities are also there and seems like Instagram is also set to try its luck amongst other video sharing app.

The market

Mobile app developers have already tried and there have been numerous applications deployed in the app store at this moment. One of the most popular video sharing app called Vine, has successfully registered high download numbers in the app store. It has been the

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most popular video sharing app till then. The application allows users to capture a video clip of 6 sec (max) and share it across their friends on the app and twitter as well. Following vine, instagram is also said to be working on a video app that would include video filters. Just like the photo sharing app of instagram, the effects would be added manually by the users. Other video sharing apps combine additional features to provide users with some differing usage and remain relevant in the market.

The challenges

Despite being a prospective category, mobile app development experts face a challenge when it comes to creating content in a user driven environment. Unlike pictures, video creation is not a spontaneous process and requires some efforts from users. Moreover, videos are driven mostly by timing which makes it difficult to build useful apps for video sharing.

Despite the challenges, the video content for mobile is going to explode and this ropes in business opportunities for many industries.

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