The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14
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v ©2014 MEDIAMATH INC. 1 Laying the Groundwork for Programmatic Success Digiday Retail 2014, Jake Engwerda, MediaMath
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Jake Engwerda from MediaMath presentation deck from Digiday Retail Summit on 7.28.14
Transcript of The Programmatic Journey: Marketing Against Goals, Not Guesses from DRS, 7.28.14
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©2014 MEDIAMATH INC. 1
Laying the Groundwork for Programmatic Success
Digiday Retail 2014, Jake Engwerda, MediaMath
1. Break Down the Silos
Proof:20% lift in ecommerce website traffic
©2014 MEDIAMATH INC. 3
Image represents percent budget allocation to the client’s various efforts
Goal: Brand Awareness & Engagement
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2. CMO + CIO = BFF
The Omni-channel Retail Opportunity
Mobile coupon usage increased by 41%Versus last year, Source: comScore
Pre-Meditated Showrooming is on the Rise!
Combined online & web-influenced sales to reach:
Forrester Research
$1.8 trillion by 2017! Up from $1.3 trillion in 2013
“With the proliferation of channels and growing number of devices used by any one consumer, advertisers are increasingly seeking an efficient central operating system to manage all of their multichannel advertising strategies and activate their data to grow their marketing ROI.”
- AdExchanger
3. Put Your Core Technology At the Center
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Understanding What Works: leveraging advanced attribution at every bid decision
Proof:28% increase in higher revenue generating touch points
4. Leave Room for Growth
Where to from here?
Do What Can Now be Done
The Power of the OS
