THE PROBLEM THE SOLUTION · A modular video lighting system for filmmakers, that is adaptable to...
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A modular video lighting system for filmmakers, that is adaptable to illuminate any scene. It cuts down the number of different lighting device purchases and costs, reduces transportation and storage volume, speeds up the setup times and replac- es all the other lighting panels out there in the market. Many various lighting solutions, different sizes, different features, each for different needs. There are 80M photo/videographers worldwide. 1,5M already own at least a single LED lighting panel. All regular LED lighting panels. The fact, that aptolux modular light system can replace them all, giving flexibility while plan- ning scenes and filming, reducing costs, time and the whole set can fit into a regular backpack for easy transportation. It also unlocks creative freedom, improving the visual video quality. Trapeze shaped standalone panel that can also be stacked together in various combinations and sizes. complicated to transport for every situation different device expensive to buy them all hard to choose the best ones limited creative freedom adaptable to scene compact to transport faster setups mimics complex light effects broad creative freedom THE PROBLEM BUSINESS MODEL BUSINESS TARGET COMPETITION INVESTMENT COMPETITIVE ADVANTAGE MARKET SPECIAL SAUCE TEAM Patent potential Competent marketing team Intuitive design Innovation Alvis Rozenbergs Idea, product, research, design, industry specialist Rihards Strenga Finances, attract investors, sales, PR, marketing Kaspars Škerba Mechanics, electronics, robotics, software THE SOLUTION THE INNOVATION Fully functional standalone panels but stacked together in any shape, they share power and data, requir - ing only one power source and are controlled as one 26 cm LED panels sold in 2018. Most of them small and medium size 115M Revenue from sold LED light panels in 2018 700K Selling LED panels sets Freemium app for additional extra features Profit in 5 years Market acquired 3% Sets sold 17K Revenue 15,7M 5,000,000 Wireless controll via app Seed investment 85,000€ Equity 10 - 15% Finished prototype Manufacture 100 sets Sell and give them to users Alvis Rozenbergs [email protected]
Transcript of THE PROBLEM THE SOLUTION · A modular video lighting system for filmmakers, that is adaptable to...
A modular video lighting system for filmmakers, that is adaptable to illuminate any scene. It cuts down the number of different lighting device purchases and costs, reduces transportation and storage volume, speeds up the setup times and replac-es all the other lighting panels out there in the market.
Many various lighting solutions, different sizes, different features, each for different needs.
There are 80M photo/videographers worldwide. 1,5M already own at least a single LED lighting panel.
All regular LED lighting panels. The fact, that aptolux modular light system can replace them all, giving flexibility while plan-ning scenes and filming, reducing costs, time and the whole set can fit into a regular backpack for easy transportation. It also unlocks creative freedom, improving the visual video quality.
Trapeze shaped standalone panel that can also be stacked together in various combinations and sizes.
complicated to transport
for every situation different device
expensive to buy them all
hard to choose the best ones
limited creative freedom
adaptable to scene
compact to transport
faster setups
mimics complex light effects
broad creative freedom
THE PROBLEM
BUSINESS MODEL BUSINESS TARGET
COMPETITION
INVESTMENT
COMPETITIVE ADVANTAGE
MARKET
SPECIAL SAUCE
TEAM
Patent potential
Competent marketing team
Intuitive design
Innovation
Alvis RozenbergsIdea, product, research, design, industry specialist
Rihards StrengaFinances, attract investors, sales, PR, marketing
Kaspars ŠkerbaMechanics, electronics, robotics, software
THE SOLUTION
THE INNOVATION
Fully functional standalone panels but stacked together in any shape, they share power and data, requir-
ing only one power source and are controlled as one
26 cm
LED panels sold in 2018. Most of them small and medium size
115M Revenue from sold LED light panels in 2018
700K
Selling LED panels sets
Freemium app for additional extra features
Profit in 5 years
Market acquired3%
Sets sold 17K
Revenue15,7M
5,000,000
Wireless controll
via app
Seed investment 85,000€Equity 10 - 15%
Finished prototype
Manufacture 100 sets
Sell and give them to users
Alvis [email protected]
