The Problem Comes First: designers as researchers in a ...€¦ · Levi’s campaign ....
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Adding Value: Creativity Applied conference, Edinburgh The Problem Comes First: designers as researchers in a complex world Jeremy Myerson
Transcript of The Problem Comes First: designers as researchers in a ...€¦ · Levi’s campaign ....
Adding Value: Creativity Applied conference, Edinburgh
The Problem Comes First: designers as researchers in a complex world
Jeremy Myerson
Alan Fletcher
‘Artists solve their own problems.
Designers solve other people’s…’
DISCOVER DEFINE CREATE DELIVER
PRO
BLE
M
STAT
EM
EN
T
PRO
BLE
M
DEFI
NIT
ION
SOLU
TIO
N
Creativity
Design for an ageing population
A
Population ageing in the UK
Population ageing in Japan
Understanding the consumer
young?
Levi’s campaign
Understanding the ageing consumer
or old?
Impairments of ageing
70 60 50 40 30 20 10 0
0
2
4
6
8
10
12
14
ocular accommodation by age (dioptres)
as we get older our focal range decreases
Applied Ergonomics 20/1/1993
the inability to focus Vision – the inability to focus
Sensory – vision impairment
1955
Designing
for
people
The Measure of Man 1960
1967
Designing
for the
disabled
1971
Design
for the
Real World
2011
Designing with
people
2012
Designing
by
people
Jane Fulton Suri, IDEO: charting the paradigm
Designing
for
people
Designing for People
Designing for People
Designing
with
people
Designing
by
people
Designing by People
Designing by People
CUNEO
ITALY
Problem: older people and mobile phones
DEVICE BOX
MANUAL
USER
BANANA
PHONE
CUNEO
ITALY
Problem: emergency mobile healthcare for an ageing population
Current ambulance design
54
Problem: street design and people with sight loss
Adding Value: Creativity Applied conference, Edinburgh
Thank You
Jeremy Myerson
