The Praxis Perspective is a Bi-Monthly Publication. If you have any inquiries or wish to make a contribution, please contact the Editor:

Joan Goodman at: marketing@globalinfobrokers.ca

Inside This Issue:

Praxis Profile - What’s New?............6 Humour Corner…...7 Important Dates…...7

Sincerely, Monica Kreuger President, Global Infobrokers Inc. Chair, Praxis International Institute Co-Founder, Venture Forward $100K Business Plan Competition

The Praxis Perspective

Welcome

Global Infobrokers Inc.

APRIL/MAY 2010 VOLUME 4 ISSUE 1

Inside This Issue:

Thinking Outside of the Box - Creativity & Entrepreneurship ……………………..2 Saskatchewan Special Support Program - Wiegers Benefits.….3 Praxis Profile - What’s New? K21 Graphics and Printing……….....4/5 Simple Sales Tips for Success……………..6

Upcoming Events …………………..….7 Humour Corner…...8

The Praxis Perspective is a Bi-Monthly Publication. If you have any inquiries or wish to make a contribution, please contact the Editor:

The Praxis Perspective

Entrepreneurship is thriving and well in Canada. Our dollar is hovering near parity with the U.S. and our interest rates are fairly stable…...for now. For exporters the dollar may not be the greatest thing since sliced bread but one thing we know about entrepreneurs—they flex with the environment. They see opportunities where others may see barriers.

Most exporters know we cannot rely on outside factors for success. The only true was to success is to remain passionate, committed, and creative. It is not unlike what successful athletes do. Their passion is what drives them to get up each day and train for hours; their commitment and creativity helps them find a way to finance their sport; and their integrity shines in the fair play that they exhibit. Their tenacity is what keeps their eye on the goal of being the best they can be at what they do, regardless of adversity.

You will also see that these tenets are important in sales and marketing as well. On Page Six of this newsletter, James ties these qualities together from a sales perspective.

Success is something we define and we create. It isn’t because the economy suddenly improved, or the dollar changed, or interest rates declined—it is because we chose to keep our focus, anticipate the changes, train our intellect and entrepreneurial mind, create relationships, hire the best, and last but not least, serve our customers to the best of our ability.

So my friends, continue to keep your eye on success, stay true to your goals - long term and short. Keep going when the going gets tough and most importantly - love what you do! Monica Kreuger

President, Global Infobrokers Inc.

Home of the Praxis Group of Schools

Praxis School of Entrepreneurship; Praxis International Institute

VOLUME 4, ISSUE 1 PAGE 2

Thinking Outside the Box - Creativity and Entrepreneurship An entrepreneur, by virtue of being an entrepreneur, is creative. Having said that, of course there are business owners who are “stuck” in a rut; have not changed their ways for years; have become complacent in their management style and no longer have the creative juices needed to continue to build an exciting enterprise. But they will not be the ones that are at the top of their field and if they recognize themselves here, they can certainly reverse the flow. Where does creativity come from? For many of us, it comes when we are backed into a corner. A bill is due and we have no money, a project that was due was moved up a week and we have no time – we become very creative then. But creativity also comes from “thinking outside the box”. It comes from being outside our comfort zone and constantly having everything we take for granted, shaken up. Successful entrepreneurs thrive on being uncomfortable and in fact, get very worried if they are feeling too comfortable because it means they are starting to take some things for granted – that can mean missed opportunities and that is not what they want to see.

Think about what happens when you get too comfortable. If you take the same route to work every morning, what happens? Most of us work/drive/function almost on auto pilot. We kind of “blank out” everything around us because we have traveled that way for years. Or we get up every morning and go through the same routine before we go to work. We could probably do it while we are still half asleep! Try taking a different route to work or try reversing the order in which you do your morning routine, or try having desert for breakfast and cereal for supper. Shake up your day and see what happens. The first thing you will notice is that you will be looking at the road signs, noticing the traffic more, noticing the billboard that you hadn’t seen before – in other words – you become more aware and as you become more aware, your senses open up to the opportunities around you. Successful entrepreneurs do this without thinking. They intuitively know that if they haven’t thought of something new lately, they have to shake up their world a bit again. And that is the ultimate goal– feeling comfortable with being uncomfortable. That is when you know you are “living outside the box”, not just dreaming it. Monica Kreuger President, Global Infobrokers Inc. BA (HON), MBA

VOLUME 4 ISSUE 1

PAGE 4

SASKATCHEWAN SPECIAL SUPPORT PROGRAM

901 3rd Avenue North Saskatoon, SK S7K 2K4 Phone: (306) 244-0949 Fax: (306) 244-4026 Email: inquiries@wiegersbenefits.com Website: www.wiegersbenefits.com

responsible. innovative. resourceful

The Program Itself

The Special Support Program (SSP) is the Saskatchewan Government’s prescription drug subsidization program. It is intended to assist people with high prescription drug costs by paying a portion of these costs. How much will the SSP pay? The short answer is that it depends but the government takes the following factors into consideration: ♦ Number of dependents ♦ Previous six months’ worth of drug claims ♦ The co-payment amount ♦ Other government coverage available

Coverage Under the SSP

♦ Covers only those drugs listed under the Saskatchewan Formulary (as of March 2007 includes approx. 3,700 prescription drugs)

♦ This contrasts sharply worth the coverage afforded most group benefit plans. Most plans provide coverage for all drugs listed under the Prescription Drug Plan which currently includes approximately 9,500 drugs.

♦ Given this difference, a prescription drug that is eligible for coverage under a group plan might not be covered under the SSP

The SSP and Your Group Benefits Plan Many group benefits carriers are now responding to the SSP by implementing prescription drug cost thresholds ranging from between $500 - $1,200 per family. Once a family reaches this threshold, a carrier can suspend claims payment until such time as the employee provides proof that he or she has applied for coverage under the SSP. Given this and the potential for long de-lays in being approved for and receiving coverage under the SSP, Wiegers Benefits recommends that you apply for it now, regardless of your current prescription drug needs. Application forms are available online at : http://formulary.drugplan.health.gov.sk.ca/Special%20Support.asp or you can pick one up at a community pharmacy or request one from Saskatchewan Health in Regina at (306)787-3317 or toll free at (800) 667-7581.

Praxis Profile - What’s New? K21 Graphics and Printing

PAGE 4 VOLUME 4 ISSUE 1

STAND OUT IN THE CROWD!

K21 Graphics and Printing has the

expertise, experience and equipment to take

your ideas from concept to an attractive,

effective marketing or informational tool.

We are dedicated to providing the utmost in

customer service and are able to respond to

your needs in a flexible, cost-effective

manner.

When you contact K21, you will be

talking to the person who will produce your

job (myself, Ken Cahill). This makes the

term “Personal Service” really mean

something to you and to us. As the print

specialist, I have over 40 years of

experience in the printing industry, and

have the knowledge and skill to provide

you with the solutions you require.

At a fraction of the cost of traditional

printing equipment, K21 Graphics and

Printing uses the latest software and digital

output devices to produce modern, high

quality colour printing that can surpass

traditional printing in price and delivery for

short-run printing jobs.

One of the greatest advantages of digital

printing is that you can now order smaller

quantities of your printed material, allowing

you to carry smaller inventories of printed

products and eliminate problems caused by

outdated materials that end up in the recycle

bin.

Reordering is simple, quick and avoids

“ramping up the press” costs associated

with traditional methods.

Let us know what you require. We

produce brochures, newsletters, posters,

business cards, gift certificates, personalized

vehicle gas logs, appointment cards,

business forms, restaurant menus, program

booklets, tickets, post cards, calendars,

catalogues and much, much more…

We can present your information in a

choice of formats - from understated

elegance to colourful abstract creations

(and everything in between). Complete

your look with glossy, matte, or linen finish

card stock. The choice is yours! Ask to see

our sample styles to ease your decision.

Our services are here for you. We look

forward to hearing from you.

Sincerely,

Ken and Kathy Cahill

VOLUME 4 ISSUE 1 PAGE 8

Quality Service • Quality Products • Excellent Prices

A sensible solution

The creation of K21 was greatly enhanced by the knowledge I gained and the coaching I received while completing Praxis’s Self Employment Program. Praxis presented a practical, organized, well thought out program that took me sequentially through the steps needed to bring the concept of a viable business to fruition. The solid training from Praxis coupled with my own 40 years in all aspects of the printing industry has resulted in a business I am proud to present to the public. A big thanks to Praxis and all the fellow entrepreneurs who travelled the program’s path with me. All have walked away enriched by our time together. - Ken Cahill

Contact Information: K21 Graphics and Printing Ken Cahill 226 Wrigley Crescent Saskatoon, Saskatchewan S7M 4Y4 Phone: 384-1612 Cell: 262-2153 Fax: 934-6645

VOLUME 4 ISSUE 1 PAGE 8

Simple Sales Tips For Success

If you have not asked this then you are not done:

What would it take to earn your business today?

James Kernaghan,

Profit Source Sales Training Ltd.

704-601 Spadina Cres. E., Saskatoon, SK

j.kernaghan@salesengineering.ca

306-665-0031

Answering the above question may be tricky. You know your product is great, others do too. What would it take though for new people to come in your door or for those who do, to keep coming back? You must work hard to draw customers in. A product cannot sell itself.

Luckily, as an Entrepreneur, you have a great advantage. Your personality, enthusiasm and exuberance is contagious for your customers and makes sales that more easy. Entrepreneurial spirit also shows itself in the following qualities:

♦ Creativity

♦ Passion

♦ Integrity

♦ Tenacity

♦ Commitment

Creativity The creative Entrepreneur will continually come up with sales ideas that differ from the norm. Business cards may be replaced by a sample of the product. Use various medias to advertise and make the product itself seem unique.

Passion

Like creativity, passion is something that cannot be faked and customers know it. Being passionate about what you’re selling and believing in what you sell is easily communicated to your customer.

Integrity

Integrity is defined as follows:

“adherence to moral and ethical

principles; soundness of moral

character; honesty.”

This is probably the most important quality to have in sales. When convincing a customer to buy your product, you build a relationship—it’s paramount that that relationship is built on trust. It’s what will bring a customer back and have that customer recommend your product to another customer. Tenacity

Rejection comes with the territory. Having the tenacity to carry on and believing in what you are selling is not easy. Being someone who sees possibilities in the face of the most difficult of challenges will help you be the most successful. Commitment

Some sales may take months to finalize. Keeping focused takes a lot of commitment. By combining all of the essential qualities, you will sell your product and earn your customers. This can only happen with commitment to your company - especially if it is your own. Keep reaching for your dream and it will happen. - Information gathered from various Internet Sources

VOLUME 4 ISSUE 1 PAGE 8

Upcoming Events April 12, 2010 Saskatoon Chamber of Commerce Chamber on Business Luncheon - Brian Lee Crowley www.saskatoonchamber.com for registration information

May 5 - 7, 2010 2010 Conference on Business - “Capture our Potential” Prince Albert, Saskatchewan www.saskchamber.com for registration information May 13, 2010 Saskatoon Chamber of Commerce Chamber on Business Luncheon - Peter MacKinnon Hilton Garden Inn www.saskatoonchamber.com for more Information

May 14, 2010 “Let’s Talk Exports” Presented by: Saskatchewan Chamber of Commerce, EDC and the Saskatchewan Trade Commission

www.saskchamber.com for Registration Information

May 18, 2010 “SABEX” Awards - “Celebrate Success!” TCU Place www.saskatoonchamber.com for registration information

PRAXIS INTERNATIONAL INSTITUTE Register Now for our Inaugural Year - Bursaries Available! www.praxisinternational.ca or recruitment@praxisinternational.ca

“The person who goes farthest is generally the one who is willing to do and dare.

The sure-thing boat never gets far from shore.” Dale Carnegie

VOLUME 4, ISSUE 1

GlobalPraxis

GlobalPraxis

PAGE 8

We are located at: 99-120 Sonnenschein Way Saskatoon, SK S7M 1M8 Phone: 306-664-0500 Fax: 306-664-0505 E-mail: elainem@globalinfobrokers.ca Website: www.globalinfobrokers.ca

Entrepreneurs

Teaching

Entrepreneurs

Humour Corner

What NOT to Put on your Resume!

♦ "Personal: I'm married with 9 children. I don't require prescription drugs.

I am extremely loyal to my present firm, so please don't let them know of my immediate availability."

♦ "Qualifications: I am a man filled with passion and integrity, and I can act on

short notice. I'm a class act and do not come cheap."

♦ "Note: Please don't look at my last 14 jobs as 'job-hopping.'

I have never quit a job."

♦ "Number of dependents: 40." "Marital Status: Often." "Children: Various."

♦ "Here are my qualifications for you to overlook."

♦ REASONS FOR LEAVING THE LAST JOB: "Responsibility makes me

nervous." "They insisted that all employees get to work by 8:45 every morning. Couldn't work under those conditions."

♦ JOB RESPONSIBILITIES: "While I am open to the initial nature of an

assignment, I am decidedly disposed that it be so oriented as to at least partially incorporate the experience enjoyed heretofore and that it be configured so as to ultimately lead to the application of more rarefied facets of financial management as the major sphere of responsibility."

♦ "I was proud to win the Gregg Typting Award."

♦ "My goal is to be a meteorologist. Since I have no training in meteorology,

I suppose I should try stock brokerage."

♦ "I procrastinate -- especially when the task is unpleasant."

www.praxisinternational.ca