TIM GINGRICH

FEBRUARY 2012

STORYTELLING

STORYTELLING

WE ARE PURSUING FEWER AUDIENCES ACROSS MORE CHANNELS

WE ARE SO BUSY TELLING STORIES THAT WE FORGOT STORYTELLING

WHEN COMMERCIALS INTERRUPT COMMERCIALS

“People have forgotten how to tell a story. Stories don’t have a middle or an end any more. They usually have a beginning that never stops beginning.”

EVERYTHING HAS A BEGINNING, MIDDLE AND END

EVERYTHING.

BUT NOT ALWAYS IN THAT ORDER...

A DOG’S TALE

POLICE CREDIT DOBERMAN WITH CATCHINGHOME INTRUDER RED HANDED

THE CHOKING DOBERMAN

VS.

SILENCE HAS A SOUND

DO YOU SEE WHAT I SEE?

LEAVE SOMETHING FOR THE IMAGINATION

LET THE AUDIENCE TRY TO FIGURE IT OUT FIRST

IRONY IS TRUE INTERACTION

EVERY CAUSE HAS AN EFFECT

JUST ‘CAUSE

CAUSE (STORY) EFFECT

EVERY STORY IS ABOUT CHANGE

FROM THIS

TO THIS

BEHIND EVERY VILLAN IS A HERO

EVERYTHING HAS A BEGINNING, MIDDLE AND END

EVERY FUTURE HAS A HISTORY

TRANSMEDIA STORYTELLING

THIS IS JUST THE BEGINNING