The Power of Variable Data Printing

Alice D

rake

500 Sta

te Stree

t,

Beach V

iew,

FL 23456

Happ

y 50th

Birthd

ay, Al

ice !

Stay one step ahead of your competitors...

and one step closerto your prospective patients

Emma Sands915 Velocity Avenue South,Northwood MN 34567

HAT ARE OU ISSING?

Mr steven Burns

500 state street,

Beach view, Fl 23456

SPECIAL EVENT...

NOT TO BE MISSED!

a personal

invitation...steven

An integrated approach to help you develop and grow your patient base.

Prism Hearing Solutions

Prism•ConnectThe Power of Variable Data Printing

2

Each of your patients is unique in almost every way. Their hearing loss is different, their cosmetic needs are different,

their hearing aid usage is different. When they come into your clinic,

you treat them differently.

You research their history and you customize your care. And yet,

when it comes to your loyalty and patient nurturing program,

every thing is the same! Same newsletter, same postcard, same

everything. Why? Because that’s been the only option. Until now.

Prism Hearing Solutions represents the new frontier in loyalty building, patient nurturing and lead generation. That statement is more than just bold marketing - it’s proven

experience combining patient data, analytics and customized printed

output. It’s about finally delivering on the promise of completely

personalized, rich communications that will ensure that patients come

back again and again.

There’s no magic to this, just the science of variable data printing or VDP. It’s really pretty simple. The next few pages will bring you through what

VDP is all about and how you can use it to increase patient loyalty and

bring new patients through the doors.

An integrated approach to help you develop and grow your patient base.

3

What is variable data printing? Imagine you’re looking at a postcard you received in the mail that really caught your eye. The colors were right, the images were right, and the offer was right.

Now, imagine that your next door neighbor received a postcard from the same company that caught his eye too. The colors were right, the images were right and the offer was right.

You would be right to wonder how’s it’s possible ... but it is through VDP.

With the power of variable data printing, every aspect of a printed piece can be customized for each recipient. Colors, photos, words ... everything. In fact, each and every person in your neighborhood could receive a completely customized postcard from the same company as easily as they could receive the same one.

But why stop at postcards? Why not newsletters and magazines? What about linking custom content from newsletters to emails and to personalized websites? Sound like something from the future? If some, the future is here!

How does it work? At a very simple level, you’re probably using VDP today. Mail merging addresses for letters is a basic version of VDP. You have a database of information (maybe a spreadsheet), you have software for creating the print file and you have a printer.

There are two key differences between basic mail merge and full-scale VDP. The first is the ability to print out huge quantities in a short period of time. That requires a digital press. The second is the ability to move beyond just merging names and addresses and start creating completely customized communications that involve custom photos, graphs and words.

Take a look at this example:

Why does it work? In a world of overwhelming information, great VDP stands out for a few reasons: it’s eye catching, it’s relevant, and it creates a personal connection with the reader.

You only have seconds to capture a person’s interest with mail. Using the recipients name is the first step to standing out in the crowd. Showing it in color helps even more. VDP technology allows both to happen.

Being relevant is critical to long-lasting relationships. A patient with high-frequency loss doesn’t necessarily want to read about low-frequency loss. They want to read about their specific type of loss. A patient under the age of 60 might feel embarrassed about seeing pictures of people over the age of 80. Again, VDP has the capability to offer personalized, specific information and images for your patients.

Extending the personal connection you make with your patients in the clinic can be a challenge. VDP technology allows you to acknowledge that they are unique individuals with very specific hopes and dreams. Best of all, it requires very little time and energy on your part to make it happen when you partner with a company like Prism Hearing Solutions.

Mr steven Burns

500 state street,

Beach view, Fl 23456

SPECIAL EVENT...

NOT TO BE MISSED!

a personal i

nvitation...steven

Emma Sands

915 Velocity Avenu

e South,

Northwood

MN 34567

HAT ARE OU

ISSING?

SPECIAL EVENT...DON’T MISS OUT!

An Open House

invitation fo

r the

Nelson family

$400 OFF

New DIGItAl heARING AIDS.

Conditions apply

ATTEND TO RECEIVE

Next week only!

Your patient data can be in a variety of formats, including a spreadsheet

Nearly anything can be personalized using VDP, from postcards to newsletters

You can print a patient’s name in full color

You can customize your images by age group or geography

You can even customize special offers

Each postcard can be completely unique

PRSRT STD

US POSTAGE

PAID

MINNEAPOLIS, MN

PERMIT #100

An in

vitatio

n for

James Rogers

In our expert opinion, Voice iQ is simply the best technology available to help you hear more clearly and comfortably in

background noise. That’s why we’re offering demonstrations of Voice iQ technology so you can hear the difference.

You owe it to yourself to try iQ!

No more straining to hear!

Enjoy comfortable, high-resolution sound with noticeably smoother and more seamless

transitions between quiet and loud environments.

Automatically adapts to changing situations.

Don’t give a thought to new experiences where noisy conditions may exist – Voice IQ

automatically processes incoming sounds and filters out what you need to hear!

Easier and more natural telephone use.

Automatically detects most telephones and adjusts itself accordingly so you can hear

and understand the caller without annoying feedback, interference and whistling.

Are you ready to take the next step, Paul?

Start by scheduling a Hearing Consultation at a

SoundPoint Audiology & Hearing Clinic near you.

Our consultations are always performed without cost or obligation.

During your consultation, a licensed Audiologist will:

• Screen your hearing at critical speech frequencies in both ears.

• Perform an otoscopic examination to rule out a physical cause like wax blockage.

• Explain to you in detail the results of your examination.

Don’t put it off any longer. Get your hearing tested.

You may be surprised at how small and powerful hearing technology has become.

After all, a hearing loss is more noticeable than a hearing aid.

Call Toll-free SoundPoint Consultation Hotline: 1-877-456-HEAR (4327)

Special Note: When scheduling your appointment, please ask a spouse or close friend to accompany you.

Their support and counsel will be invaluable to your long-term fitting success.

EXCITING NEWS FOR THE WALKER FAMILY

F I N A N C I N G AVA I L A B L E • LO W M O N T H LY PAYM E N T S • M A NY I N S U R A N C E P L A N S ACC E P T E D

Our consultations are always performed without cost or obligation.

Enjoy comfortable, high-resolution sound with noticeably smoother and more seamless

Do you have diffi culty

hearing in noise?

SoundPoint Audiology & Hearing

Clinics are equipped with a quick

and powerful diagnostic procedure

to determine how well a patient

can hear speech in a noisy

environment. This is not a hearing

test, but is instead a method to

predict how well a person can

expect to hear in the real world.

Adults Only • No ACCHHS or Medicaid

SAVE $600 ON YOUR PURCHASE OF A SET OF ANY

PREMIUM OR ELITE HEARING AID MODELS

Not valid with most insurance plans and other special offers. A U D I O L O G Y & H E A R I N G

Santa Fe1454 South St. Francis Drive,

Santa Fe505-988-9818

Please call for an appointment

WE ARE HERE

Alice D

rake

500 Sta

te Stree

t,

Beach V

iew,

FL 23456

Happ

y 50th

Birthd

ay, Al

ice !

Prism•Connect An integrated approach to help you develop and grow your patient base.

4

The impact of VDP Perhaps the best feature of VDP is that it’s been documented to work significantly better than traditional mail communications.

The following VDP response rate statistics were published in the 2010 Caslon Response Rate Report. Additional information can be found at www.caslon.net.

• 5% = the average response rate of 19 lead generation campaigns studied using outside or purchased lists

• 12% = the average response rate of 19 lead generation campaigns studied using house lists

• 19% = the average response rate of 5 retail-focused lead generation campaigns using outside or purchased lists

• 28% = the average response rate of 10 loyalty marketing campaigns studied using current customers

It’s clear: when people receive highly personalized direct mail, they respond far more often then when they receive old-fashioned direct mail.

Who’s using it? It might surprise you to learn that other industries have been using VDP mail for years. If there’s a need for strong client loyalty, you’ll find VDP.

• Banking

• Insurance

• High-end retail

• Gaming and hospitality

Why now? You might be wondering why no one else in the industry is offering such a fantastic solution. There are a few key reasons why the time is now for VDP in the hearing health industry:• Traditional direct marketing response rates have declined• There’s more competition than ever for your patients’ ears• Database capabilities are stronger and more cost- effective than ever• A partner like AUDserv can put it all together

Customize your communication with the power of the Prism Connect system With our integrated database customizing each piece for your business and for the the patient is easy:

Customize for the patient by: • Hearing loss

• Age of hearing aid

• Date of last visit

• Date of last hearing test

• Serial numbers

• Warranty expiration

• Birthday ...and more

Customize for each of your locations with:• Logos

• Address

• Articles

• Clinicians

• Staff photos

• Special offers

SPECIAL EVENT...DON’T MISS OUT!

An Open House

invitation fo

r the

Nelson family

$400 OFF

New DIGItAl heARING AIDS.

Conditions apply

ATTEND TO RECEIVE

Next week only!

Prism•Connect An integrated approach to help you develop and grow your patient base.

5

Getting started Getting started with VDP is easier than you think. Prism Hearing Solutions features a team of people who are experts in VDP and can ensure a painless transition from traditional marketing to VDP-enable marketing.

• Step one: collect your data with Prism Connect, our database tool

• Step two: integrate into our Prism Touch program for automated newsletters, postcards, and birthday cards

• Step three: track the results in Prism Connect and fine-tune your message with our VDP and hearing health industry experts.

Three simple steps and you can take advantage of the most powerful loyalty marketing program in the industry.

Offerings

Prism Leads• Special Event Self Mailer• Wanted Self Mailer• Wanted Post Card• Testimonial Letters

Prism Touch• Newsletter• Appointment reminder• B-day card• Holiday card• Special offer• Test not sold• Upgrade letter

Hurdles

Hurdle 1: Fragmented patient data

Solution: Prism Connect allows users to move all their data to one place and manage it more effectively moving forward.

Hurdle 2: Lack of time

Solution: Prism Touch is a completely automated program.

Once we have the data, your patients will automatically receive newsletters and postcards up to six times per year, each one personalized to their needs.

Hurdle 3: Lack of resources

Solution: With our VDP experts, you don’t need to learn programming, find printers or keep track of mailings.

You can devote your time to what you love: taking care of patients.

3030 Harbor Lane North, Suite 102,

Plymouth, MN 55447

P: 763-559-1299

E: sales@prismhearingsolutions.com

prismhearingsolutions.com

Prism Hearing Solutions