THE POWER OF WORDS
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THE POWER OF WORDS TEAM 2 Noor Valerie Siti Shameera Mysara P7
description
P7. THE POWER OF WORDS. TEAM 2 Noor Valerie Siti Shameera Mysara. OBJECTIVES. To position Comfort Airways as a top service oriented airline for business and leisure travellers within 4 months. Will measure through feedback about our service. Big idea. - PowerPoint PPT Presentation
Transcript of THE POWER OF WORDS
THE POWER OF WORDS
TEAM 2Noor Valerie Siti Shameera Mysara
P7
To position Comfort Airways as a top service oriented airline for business
and leisure travellers within 4 months.
Will measure through feedback about our service.
OBJECTIVES
Big idea
It’s worthwhile to pay for friendly and efficient services on the plane to enhance
overseas experiences.
Top airlines for business travelers
• Emirates• Qatar Airways• Singapore Airlines
Singapore Airlines
QatarAirways
Emirates
Top budget airlines
• Jetstar Asia• Tiger Airways• Airasia
Jetstar
Age: 30-70Gender: Male and FemaleMiddle to high income
Would prefer service Fast free ways Requires tools that fit the usually tight schedule
Demographics of business travelers
Psychographics of leisure travelers
Demographics of leisure travelers
• Age: All ages• Gender: Male or female• Middle to high income
Psychographics of leisure travelers
• Seek for something worth their money • Rely on recommendation by friends or family• Likely to do their own research before choosing an airline to travel with• Prioritize comfort
