The Power of the Anecdote
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Transcript of The Power of the Anecdote
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Video StorytellingThe power of the anecdote
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Once upon a time…
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there was a space agency…
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• Shuttle stopped flying• Budget was cut• Forbidden to advertise• Irrelevant
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And worse, it was running boring videos like this on YouTube…
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11 thousand hits?
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And then one day this video appeared on YouTube.
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1.8 million hits!
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Guess who made this video?
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Reid Gower
A 26-year-old-nobody-from-Canada!
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That was when NASA decided to get a new social media director...
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…and this is the new video NASA came up with…
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1. Create suspense at the beginning by
implying questions that need answers
2. Start with action
3. Anecdote: This happens and then this happens and
then this happens
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4. Interject another point of view to challenge the
narrative
5. Include a moment of reflection
6. A call to action at the end
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Luckily, this story about poor little NASA has a happy ending.
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2AM
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But here is the kicker!
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So now who’s the nerd?
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Moral of this story?
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How you tell a story is just as important as what you say.
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Now go make amazing videos!
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The End