The Power of Social Media
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Transcript of The Power of Social Media
1. Social marketing budgets are going to double in the next 5 years
2. Emails with social share links increase click-through rates as much as 158%
3. 86%: The increase in conversions when there is a video on the landing page
4. Facebook and Twitter are two of the most accessed websites by consumers
Social Media Marketing is Essential for Your Brand
People Want Informationand Authority
1. Social Media shouldn’t be a PR or sales campaign2. A singer doesn’t show up at a concert and tell everyone they’re going to perform-- they
just perform.3. Your business should show up on social media the same way. People know
you’re trying to sell things, because that’s what a business does.
4. Provide relevant information, get involved in discussions, and
engage your customers on social media for best results
1. 329 million people read blogs every month2. Blogging increases website traffic by as much as 55% for companies3. Pinterest is accountable for 41% of e-commerce traffic
In Case You’re Not Convinced…
4. Visual content is three times as attractive as written content
5. Articles or posts that include visual content get 94% higher view counts than those without6. More than 70% of US adults use some form of social networking 7. 47% of Americans cite Facebook as their leading influence for purchases
Don’t Forget the Mobile
Market
1. 75% of smartphone users watch videos on their devices2. Half of the mobile searches made today lead to purchases3. 78% of Facebook accounts are mobile-only users4. 71% of social media users access their accounts from mobile devices
Continuity in Marketing with Social Media Transcends to Mobile Marketing
Outsource Your Social Media
Marketingto Professionals
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