The Power of SOCIAL MEDIA.

-Sanjay Barua

What is ??

A new way of communicating.

The sharing of media, video, photos, music & ideas.

‘Social’ refers to ‘people to people’ activities.

Actually,

It’s all about Conversations !!

• Social Media is 1. A big deal.2. Going where your customers already are or where they want to be.3. Applicable to most companies in some way or another.4. Time-consuming.

• Social Media IS NOT

1. A fad2. A replacement for traditional advertising3. The first step4. FREE (few cases)5. All about YOU.

ADVERTISING

The Stats 

1.1 Billion users

The average U.S. Internet user spends more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia and Amazon combined.

Average age is 38

#2 visited site (after Google)

The New Oxford American Dictionary voted “unfriend” as the 2009 Word of the Year.

 

AKA THE BIG ONE

AKA THE BIG ONE

Why Facebook?

The stats speak for themselves

Mix of paid (Highly targeted)

And unpaid (permission marketing)

AKA THE BIG ONE

How to Facebook?EVERYDAY – Respond to inquiries, add fans, post on other pages, share links.

WEEKLY – Feed your blog posts.

Use the paid advertising

Friend pages are for individuals; Fan pages are for businesses.

Don't sell, sell, sell .

Lighten up

Facebook ADS

How to Facebook

as a Brand?

How small Businesses can benefit

from FB ADS ?

Keep your users

engaged and drive

more online and

in-store sales !!

It’s not about what you had for

breakfast. Ok, maybe sometimes.

Twitter allows users to send a receive 140 character messages known as tweets. You opt in to follow users whose content you want to receive.

 Why Twitter?Users in the prime spending period of their lives.

Smaller amount of users, but VERY ENGAGED and CONNECTED.

Real time search capabilities for lead generation and customer service

Twitter results now turn up on the front page of Google.

How to Twitter?DAILY – post links, “retweet” content, share your blog.

Engage prominent personalities.

Feed your blog

Press release distribution

search.twitter.com

If you're not going to make a committed effort to use a twitter account, don’t make one.

It’s not about what you had for

breakfast. Ok, maybe sometimes.

Twitter ADS

“Music is my DRUG and YouTube is my Dealer.”

Why use it?For the visual learners.

For Entertaining subscribers.

Spreading the word about your product more effectively.

Search Engine Optimization  

“Music is my DRUG and YouTube is my Dealer.”

How to use it?Post at least quarterly; share other YouTube content monthly.

Invest in a video camera, hire a video production company, or use "photo-based" video software.

How-to tutorials, video tours of your office, event wrap ups.

Post videos as "replies" to already existing and related content.

Integrate into your blog with embed feature.

YouTube ADS

Your Virtual Resume

•Why LinkedIN?No brainer

The best Rolodex ever

Lead generation

Your Virtual Resume

How to LinkedIN?Make a personal page for everyone in the company. Link them to your company profile.

EVERYDAY Follow up on messages/requests; Check in on your contacts, Post a status update.

WEEKLYFeed your blog posts; Answer questions; Make recommendations, Join groups.

Use the search feature for lead generation.

Get serious.

LinkedIN ADS.

INSTAGRAM is a fast, beautiful and fun way to share your life with friends and family.

Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it's that easy. You can even share to Facebook, Twitter, Tumblr and

more. It's a new way to see the world.

And the Results are Fruitful says Coke

Thank You.

References.

Mashable.com

Slideshare.net

SocialMediaToday.com

And, of course, Blogs, Facebook, LinkedIn, Twitter, and YouTube.

Queries