The Power of Social Collaboration, BGS2012, Sofia, Oscal Laufer

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Transcript of The Power of Social Collaboration, BGS2012, Sofia, Oscal Laufer

2012 IBM Corporation

Enterprise Social Collaboration

Why Now, the Benefits, and Real Examples

Oskar Laufer | Portal & Social Leader, IBM Collaboration Solutions CEEoskar.laufer@at.ibm.com

Sofia, March 13, 2012

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Agenda Social Collaboration why now

The benefits

How to get started real examples

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Traditional roles and processes across the business network are evolving, forever changing the way organizations operate

leading the conversations that define brands

self-forming teams around fast moving opportunities

becoming on-demand extensions of the enterprise

As barriers between people disappear, organizations are learning to tap into collective intelligence, advocacy, and distributed talent to drive business results.

Employees Customers Partners

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Work has become increasingly collaborative

Decision making is increasingly social (group think)

Knowledge Management is back!

The volume of information is staggering and growing rapidly This information is critical to decision-making but it competes for time!

Knowledge work has changed

The tools we employ must reflect the changing nature of our work

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Traditionalists Boomers Gen X Millenials

Born 1922 1945 1946 1964 1965 1980 1980 2000

Training The hard way Too much and Ill leaveRequired to keep me Continuous and

expected

Learning style Classroom Facilitated Independent Social and networked

Communication style Top-down Guarded Hub and spoke Collaborative

Problem-solving Hierarchical Horizontal Independent Collaborative

Decision-making Seeks approval Team informed Team included Team decided

Leadership style Command and control

Get out of the way Coach Partner

Feedback No news is good newsOnce per year Weekly/Daily On Demand

Technology use Uncomfortable Unsure Unable to work without it

Unfathomable if not provided

Job changes Unwise Sets me back Necessary Part of my daily routine

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Purpose-built Social Collaboration tools are key to leveraging such a workforce

Workforce demographics have changed

By 2014, 50 percent of all employed people will be MillennialsSource: Millennials: 50% of Workforce by 2014 February 2011

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Knowledge Sharing Gap

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Intranet 2.0 Concept: Network Invitations & Social Analytics (Do You Know?)

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Intranet 2.0 Concept: Enterprise Blogging

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Intranet 2.0 Concept: Social Bookmarking

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Email Hoarding of Business Information

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HR 2.0 Concept: Personal File Management

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Organizational boundaries

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Essence of an expert

Who are you?

Profiles: contact, organization information, your colleagues, expertise, interests, affiliation and contributions

Designs subject to change

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Maze to information

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Agenda Social Collaboration why now

The benefits

How to get started real examples

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Essence of an expert - continued

What are you reading and sharing? What do you find valuable?Bookmarks, tagging, blogs, wikis, files, microblogs and status updates

Designs subject to change

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Essence of an expert continued

How do you get your work done?

Communities, Activities, Files What are your interests, who do you collaborate with and what do you want to keep up to date with?Your association with Groups of people who share the common interest or work objective

Designs subject to change

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Gaining insight / discovery

The people you may want to know

Do you know widget identifies people who may have common

interests and objectives

Resources that you may want to be aware ofCommunity, Bookmark, Document and Wikis that may be helpful to you

Designs subject to change

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Gaining insight / discovery - continuedBetter insight when forming and expanding your networkHow are you related to any given individual?

Designs subject to change

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Gaining insight / discovery - continuedFind what you are looking for

Finding the right information, the right people when you need it

Designs subject to change

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Stay Connected in your Mail applicationEasy access to experts, key documents, stay current with what is happening in your network, initiate and work on collaborative tasks

Designs subject to change

Social enabled business applications / tools

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Mobilize team / crowd Collaborate on a set of objectives and insights, find the right experts and drive actions

Designs subject to change

Social enabled business applications / tools - continued

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Socialize your web sites internally or externally

Promote experts, engage with your audiences, harness ideas, build communities, drive discussions, and get answers

Social enabled business applications / tools - continued

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Consumable information flow

Simplify user actions

Design Principles

Designs subject to change

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Moving from sending to sharing Optimized Mobile Access

More on Design Principles

Designs subject to change

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Flexibility of deployment options Support a large set of system platforms and deployment options

Deploy on site ...

In the cloud ...

Hybrid ...

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Agenda Social Collaboration why now

The benefits

How to get started real examples

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The Social Business is changing the way we work

Social Media Monitoring/Analytics 11 out of top 50 brands are using social

media as a sustainable tool for marketing3

Product & Service Product & Service InnovationInnovation Ideation, Jams 44% of F200 executives report using

crowd-sourcing to improve corporate responsibility; 95% feel it has benefits4

Expertise Location, Talent clouds 89% recruit from social networks1 and 55%

are planning to invest more in social recruiting1

42% of LE's spend on informal learning2

Clients seeking advice and solutions 51% of companies permit employees to

use social media for business purposes, up from 19% in 20095

1 Jobvite Social Recruiting Survey, 20112 Bersin & Associates, 2011, Corporate Spending on Social Learning3 BrandZ most valuable brands, 2011, Kuliza analysis4 Weber Shandwick/KRC Research Study, October 2010, 216 F200 executives5 Robert Half Technology Group, 1400 CIOs, August 2011

Customer Care and InsightCustomer Care and Insight

Governance/Risk/ComplianceGovernance/Risk/ComplianceWorkforce OptimizationWorkforce Optimization

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IBM Connections Home pageSee what's happening across your social network

BlogsPresent your own ideas, and learn from others

CommunitiesWork with people who share common roles and expertise

FilesPost, share, and discover documents, presentations, images, and more

Micro-bloggingReach out for help your social network

ProfilesFind the people you need

WikisCreate web content together

Social AnalyticsDiscover who and what you dont know via recommendations

ActivitiesOrganize your work and tap your professional network

BookmarksSave, share, and discover bookmarks

ForumsExchange ideas with, and benefit from the expertise of others

Media GalleryAdd sizzle by sharing rich media like Photos and Videos

Ideation BlogsCreate ideas and leverage the crowd to develop them

Document LibrariesSecurely manage and collaborate on business documents

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Document Management goes Social

Designs subject to change

Goals are to;

seamlessly integrate traditional document libraries capability into Connections Communities

Seamless access to document functions and awareness of changes through Connections News stream

Searchable and discoverable via Connections Social Discovery and Analytic Service

Social Document management content embedded experience

Notification of an update residing within Social Document Management

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Document Management goes Social

Goal to include social features for content stored within Document libraries such as;

Tagging Recommending Comment