The Power Of Prototypes - Chicago Ideas Week '13
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Transcript of The Power Of Prototypes - Chicago Ideas Week '13
@ManifestDigital @chicagoideas
“A prototype, regardless of its fidelity, functionality, or how it is made, captures the intent of a design and simulates multiple states of that design.”
- Todd Zaki Warfel
Prototyping – A Practitioner’s Guide
Prototyping allows you to...
• Show, not just describe • Test multiple concepts • Respond quickly to feedback
and adapt the design • Catch mistakes early
Prototyping reduces risk, which ultimately saves time, effort, and money.
5 Tips for Prototyping
1. Understand the audience and what you’re trying to achieve.
2. Set expectations – prime the audience.
3. Don’t try to prototype everything, just build what you need.
4. Prototypes are meant to be disposable (aka – it’s not a masterpiece).
5. If you can’t make it, fake it.
Before you pick a method, consider: • The needs of your audience
• What you’re trying to achieve
• Familiarity with the tool
• Cost (license fees, as well as time to learn the tool)
• Whether or not collaboration is important
• Distribution (to participants, clients, developers, etc)
Common Tools Matrix
© Gail Swanson Interactive Fidelity
Vis
ual
Fid
eli
ty
Concept Usability
Experience Brand/Concept
• Screen Comps
• Linked Screen Comps (inVision, Prototypr)
HTML/CSS & Javascript
•
• POP, paper prototypes
• Linked Wireframes
• Balsamiq
• Axure, Omnigraffle
• InDesign
• Visio
• DivShot
© Gail Swanson
Meet the Manifest Team Jason Ulaszek (@webbit)
Patrick DiMichele (@theparanoids)
Stacey Harbin (@harbinowitz)
EVP, Customer Experience Slideshare: http://www.slideshare.net/webbit Jason is a crazed evangelist for user experience design, accosting strangers with sermons on its value in solving business and social problems. He's a leader in the experience design practice at Manifest Digital, Co-Founder of UX for Good, and serves as an adjunct faculty member in the HCI Masters program at DePaul University.
Director, User Experience Patrick has spent his career connec4ng organiza4ons and audiences by uncovering organiza4onal goals, priori4es and constraints; by understanding customer desires, mo4va4ons and barriers to engagement; by cra?ing solu4ons that address the needs and facilitate the key ac4vi4es of both groups. He loves his job.
Senior Manager, User Experience Stacey believes technology should make your life better, not more frustrating. To that end, she spends an average of 8 hours a day helping companies create memorable interactions with the outside world. The other 16 hours are spent keeping up with industry trends, experimenting with new taco permutations, or defending her furniture from her pit bull puppy, Evelyn.
Meet the Manifest Team Brittany Travitz (@brittanytravitz) Senior Manager, User Experience
Zeke Binion (@ebinion) Manager, User Experience
Kate Fitzgibbon (@kulturshok) Senior Associate, User Experience
David Rossman (LinkedIn) Senior Manager, Visual Design
Jared Palay (@jlpalay) Senior Manager, User Experience
Amy Gurka (@gurkagurka) Senior Associate, Content Strategy
Krystin McDermott (LinkedIn) Recruiting Associate
Ethan Danstrom (@atimefordesign) Senior Manager, User Experience
References and Resources: • Prototyping: A Practitioner’s Guide, Todd Zaki Warfel
• Axure RP 6 Prototyping Essentials, Ezra Schwartz
• A Project Guide to UX Design, Russ Unger & Carolyn
Chandler
• About Face 3: The Essentials of Interaction Design, Alan
Cooper
• Designing Interfaces, Jenifer Tidwell