Forrester Consultiung - TEI of Rocket Fuel Programmatic Marketing Platform
The power of Programmatic marketing!
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Transcript of The power of Programmatic marketing!
Contents
1. WHAT IS PROGRAMMATIC
2. HOW DOES PROGRAMMATIC WORK
3. PROGRAMMATIC BENEFITS
4.PROGRAMMATIC EXAMPLES
5. OUR SERVICES
WHY PROGRAMMATIC?
Consumers shopping habits are digital
and multiscreen
The digital purchase cycle is complex
Anywhere/Anytime shopping
Digital creates multiple oppertunities to
influence and engage
Target, personalise and create influence
Cost effective real time campaign
management
HOW DOESPROGRAMMATIC WORK?
Translates big data into real-time
actionable audience insights
Connecting your customers digital touch
points
Enables brands to target specific points
in a customers purchase cycle
Optimise and personalise your
messaging
WHAT ARE THEBENEFITS?
Specific and targetable audience
groups.
Anywhere/Anytime targeted messaging
Targeted platform neutral messaging at
scale
Increased efficency and cutting waste
Cost effective and customer centered
Examples
Sport Nutrition BrandChallenge - Increase engagement and traffic
Result- 4x high website traffic and 2x higher mobile video views
Sport Apparel BrandChallenge - Increase site traffic and video views
Result- 12% higher website traffic and 60% mobile vidoe ompletion rate
OUR SERVICES!
E-COMMERCE + M-COMMERCEOPTIMISATION
PROGRAMMATIC MARKETINGSOLUTIONS
AUDIENCE TARGETING SOLUTIONS
DIGITAL CAMPAIGN MANAGMENT
MOBILE, VIDEO AND SOCIALMARKETING SOLUTIONS
www.kilodigital.com [email protected]
