Indian Super League ISL is the 5th most followed football league in the world on social media
THE POWER OF TESTIMONIALS · Monster Super League is the hit new RPG from 4:33. In the app, users...
2
Case Study [email protected] Monster Super League is the hit new RPG from 4:33. In the app, users can evolve and bale more than 500 Astromons of all shapes and sizes within countless different storylines and journeys. Infinite adventures await! Shortly aſter the launch of the all new Monster Super League, 4:33 joined their Facebook ® Markeng Partner Tapca to vastly scale new user acquision in alignment with several strict retenon and revenue goals. Together, they launched cross-channel social campaigns on Facebook, Instagram, and Audience Network, focusing on both iOS and Android in four key markets globally. OBJECTIVES Taptica’s testimonial ads have been a huge asset in our UA strategy for Monster Super League. Our campaigns are driving massive acquisition, with user quality that’s topping our benchmark goals – Gerald Gibok Lee, Global Marketing Manager at 4:33 THE POWER OF TESTIMONIALS Surging Social Revenue for Monster Super League THE TAPTICA APPROACH To meet the unique challenges of promong a fresh new app, Tapca’s social team employed a wide range of ad types and targeng strategies. By starng broad and slowly paring down based on proven results, the team was able to precisely idenfy 4:33’s top-performing audiences and engagement strategies across social channels and markets.
Transcript of THE POWER OF TESTIMONIALS · Monster Super League is the hit new RPG from 4:33. In the app, users...
Case Study
Monster Super League is the hit new RPG from 4:33. In the app, users can evolve and battle more than 500 Astromons of all shapes and sizes within countless different storylines and journeys. Infinite adventures await!
Shortly after the launch of the all new Monster Super League, 4:33 joined their Facebook® Marketing Partner Taptica to vastly scale new user acquisition in alignment with several strict retention and revenue goals. Together, they launched cross-channel social campaigns on Facebook, Instagram, and Audience Network, focusing on both iOS and Android in four key markets globally.
OBJECTIVES
Taptica’s testimonial ads have been a huge asset in our UA strategy for Monster Super League. Our campaigns are driving massive acquisition,
with user quality that’s topping our benchmark goals– Gerald Gibok Lee, Global Marketing Manager at 4:33
THE POWER OF TESTIMONIALS
Surging Social Revenue for Monster Super League
THE TAPTICA APPROACHTo meet the unique challenges of promoting a fresh new app, Taptica’s social team employed a wide range of ad types and targeting strategies. By starting broad and slowly paring down based on proven results, the team was able to precisely identify 4:33’s top-performing audiences and engagement strategies across social channels and markets.
Carefully optimizing by audience trends, Taptica discovered the impressive impact of real player reviews in driving quality organic traffic. Seeking to emulate this powerful organic acquisition model, Taptica created unique new video ads featuring compelling and engaging player testimonials for Monster Super League.
By simulating the developer’s popular style of gaming reviews and viral user-generated content, Taptica-produced testimonial ads crushed standard video performance, driving 74% higher CVRs at over 3X higher profit margins.
RESULTS4:33’s social acquisition campaigns crushed their internal benchmarks for Monster Super League, driving thousands of daily installs at quality levels significantly higher than their initial goals.
Facebook is a registered trademark of Facebook Inc. ®
Nearly 50,000installs in just two weeks
Retention rates up to 1.2X above target
Up to 78% increase over revenue goals
Testimonial ads more than triple average video profits
