The Power of Incumbency Fails. Cases in Congressional Campaigns, Second Edition: Riding the Wave The...
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Transcript of The Power of Incumbency Fails. Cases in Congressional Campaigns, Second Edition: Riding the Wave The...
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The Power of Incumbency Fails
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Power of Incumbency Fails
The 8th District of Georgia The Candidates The Campaign The Results
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The 8th District of Georgia
Race/Ethnicity 61.8% White 33.6% Black 1.0% Asian 4.0% Hispanic
Occupation 45.4% Blue Collar
54.6% White Collar
Median Income $42.5k in state $51.4k in U.S.
Partisanship R +10, PVI
’08 Presidential Vote
McCain, +13%
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Incumbent: Democrat Jim Marshall
Occupation Attorney
Political Experience
Mayor, Macon, Georgia, 1995-99
First Elected
• 2003
Committees
• Committee on Agriculture • Committee on Armed Services
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Table 9.1 Congressional Vote Scores for Jim Marshall, 2003–10
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Challenger: Republican Austin Scott
Occupation
Business Executive
Political Experience
Georgia House of Representatives, 1996-2011
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Table 9.2 Campaign Finance Data for Georgia’s 8th District, 2006–10
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Table 9.3 Receipts and Disbursements by Reporting Period, 2009–10
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: The Polls
July September Late October0
10
20
30
40
50
60
Austin Scott Jim Marshall
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: Marshall’s “Jim”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: Marshall’s “Real Important”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: Marshall’s “Whose Burden”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: Marshall’s “Grew Up”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: Marshall’s “Politics is Easy”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: Marshall’s “Taxes”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: Scott’s “Talk”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: Scott’s “Georgia Jim”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: Scott’s “Hard”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: Scott’s “Desperate”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: Scott’s “Tired”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: Scott’s “Times”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: Scott’s “Go”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: American Future Fund’s “Trick”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: American Future Fund’s “Fork”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: US Chamber of Commerce ad for Jim Marshall on health care
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: NRCC’s “Jim Marshall Backs Nancy Pelosi”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: NRCC’s “Jim Marshall ‘s Not Looking Out for Main Street”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: NRCC’s “Jim Marshall Votes with Pelosi, Not Georgia”
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Cases in Congressional Campaigns, Second Edition: Riding the Wave
The Campaign: NRCC’s “The Real Jim Marshall”
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The Results
Series10
25,000
50,000
75,000
100,000
125,000
150,000
102,770 92,250
Charlie Bass Jim Marshall