THE POWER OF FOUR

A Vision for Prosperity

TOWN OF MIDLAND

Sharon Vegh, DirectorEconomic Development North Simcoe

February 11, 2021

Municipal Representation

✓ Cher Cunningham

✓ Cindy Hastings (Secretary/Treasurer)

✓ Gerard LaChapelle

✓ Debbie Levy

Ex Officio

✓ Sharon Vegh

Community Members

✓ Ema Canadic (Intern)

✓ Roy Ellis

✓ Doug Ewen (Chair)

✓ Allex Laurin

✓ Mark Losch

✓ Paul Maurice (Vice Chair)

✓ Ted Salisbury (Co-Chair)

✓ Adrian Sauvageot

EDCNS Governance

Governance - Board of Directors

Paul MauriceVice-Chair

Cindy HastingsSecretary/Treasurer

Ema Canadic Roy Ellis

Sharon VeghMark Losch Adrian SauvageotDebbie Levy

Doug EwenChair

Cher Cunningham Gerard LaChapelle

Ted SalisburyCo-Chair

Allex Laurin

What EDCNS willleverage in 2021 and beyond

1

Market our value

proposition

2

Engaged

4

Add value through

innovative partnerships

3

Scale

5

6

7

8

9

Job Growth Trend

Economic Overview

Source: EMSI Analyst

20,070 Jobs

2014 2015

20,448 Jobs 20,521 Jobs

2016 2017

20,780 Jobs

2018

21,027 Jobs

2019

21,299 Jobs

2020 & 2021

? Jobs

What did EDCNS leveragein 2020 and beyond?

We market our

value

proposition

2

We engage

Business Recovery Program

We market our

value

proposition

2

We engage

'It's not looking as dismal as we thought,' local survey revealsEconomic Development Corporation of North Simcoe survey shows many businesses are on the road to recovery Aug 29, 2020 1:30 PM By: Mehreen Shahid

Municipal Task ForcesTown Hall

We market our

value

proposition

2

We engage

4

We add value through

innovative partnerships

Business Retention & Expansion

Business Retention &Expansion (I Love My Local)

✓ Dedicated microsite

✓ Radio 104.1 The Dock

✓ Press release

✓ Email newsletter

✓ Video production

✓ Branded t-shirts

✓ Storefront decals

✓ License plate frames

✓ Social media posts

✓ Social media paid ads

✓ Consumer prize draws

✓ Business prize draws

✓ Influencer awards

We Live It, You’ll Love It!

2020 International Award

Strategic Planning 2021 Focus

GOAL 1 Residents - labour force and local spending

GOAL 2 Tools and resources - expansion of existing business

GOAL 3 Investment attraction - Unique/innovative value added

GOAL 4 Tourism - North Simcoe top Ontario tourist destination

2021 Rebranding

22

Program Delivery & KPIsScorecard: Core Strategies 2020 Outcome

Business Retention + Expansion (40%) 2020 & 2021 (80%)

We Live It, You’ll Love It

Live Work Play Georgian Bay.ca

✓ International award for 38 videos (https://www.youtube.com/c/EDCNSimcoe)

+ BR+E Tourism attraction (https://liveworkplaygbay.ca/)

Manufacturers’ Roundtable

✓ Scheduled for April, cancelled due to COVID-19. ✓ Delivered focus group and collaborated with County on

recovery / rebuild webinars – Nov. 17

Skilled Trades Initiative✓ Q1 2020 completed✓ paused due to COVID-19 sensitivities – County job board

Investment Attraction (60%) 2020 & 2021 (20%)

Value Proposition ✓ Ongoing

Media Platform Enhancement

✓ Enhance / maintain EDCNS.ca, SEO, Partner websites (NSFF, Huronia Airport, Heart of Georgian Bay)

+ Business Recovery, I Love My Local microsite (ilovemylocal.ca)

Target Event ✓ Event completion, min. 50 participants

Business Attraction Committee - Develop attraction strategy

Communication 2020 & 2021

Municipal Council Reporting ✓ EDO Report

Municipal Planner Partnership ✓ Site readiness, Official Plan support, min. 2 meetings

Supporting Strategies

Access to Broadband Collaboration with Western Ontario Wardens’ Caucus to advance with Southwestern Integrated Fibre Technology Inc. projects and improve Internet connectivity Continued advocacy to federal and provincial governments for funding to address broadband infrastructure gaps $28 Million toward Broadband

2020 $30,000 Partners

$6,500 SCTDF

$8,100Fed/Prov

.

$1,100Misc.

TOTAL $45,700

North Simcoe Tourism (HGB) Leveraged Funds

EDCNS Program Funds

Fund Allocation / Budget

2020 $70,000 HGB

$30,000 AGRI/HC

$30,000MFG

$100,000 Attraction

TOTAL $230,000

2021 $405,500

Revenue

$230,000

Admin.

$240,000

Programs

Balance

-$64,500

DRAFT Budget: EDCNS / Heart of Georgian Bay (to be approved by EDCNS Board)

Municipal Funding 2014-2020 & 2021

$200,000

$50,000

$200,000

$100,000

$50,000$0 $0 $0

$16,000

$16,000

$100,000

$222,482

$230,491

$382,854$405,459 $405,459

$27,852

$120,000 $120,000

$80,000$100,000

$70,000

$0

$0

$125,000

$250,000

$375,000

$500,000

2014 2015 2016 2017 2018 2019 2020 2021

Municipal Funding EDCNS

Municipal Contributions (County) North Simcoe Municipalities North Simcoe Tourism (funded by EDCNS)

POWER OF FOURADDING VALUE

TOGETHER

ALL IN THE HEART OF GEORGIAN BAY

Midland | Penetanguishene | Tay | Tiny