The Power Of Direct Mail
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the power of direct mail
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Transcript of The Power Of Direct Mail
the
powerof
direct mail
power of direct mail
Why is Direct Mail a Great Media Partner?– Everyone has a Mailbox– Every Day We Get The Mail– Everyone Sorts Their Mail– Guaranteed Viewership– Everyone Gets Your Message
Radio, television and newspaper can’t penetrate consumer households as effectively.
put your ad dollars to work!
Source: Universal McCann, NAA
*Other includes weeklies, shoppers, penny-savers and cinema advertising
** Newspaper ROP/Inserts includes National and Retail expenditures, and does not include internet advertising expenditures. ***Out Of Home replaces Billboards, to include billboards on buses, etc…
These Universal McCann U.S. advertising reports represent all expenditures by U.S. advertisers - national, local, private individuals, etc. The expenditures, by medium, include all commissions as well as the art, mechanical and production expenses that are part of the advertising budget for each medium.
Direct Mail is the #1 Advertising Medium Direct Mail is the #1 Advertising Medium producing producing
great readership and great readership and measureable measureable response.response.
41%
43%
43%
61%
76%
91%Total Advertising Mail
Shared Mail
Sunday Newspaper Retail Inserts
Daily Newspaper Retail Inserts
Sunday Newspaper ROP
Daily Newspaper ROP
readership
• Approximately 8 out of 10 people view Shared Mail packages weekly.
46%
44%
20%
12%
12%
6%
Total Advertising Mail
Shared Mail
Sunday Newspaper Retail Inserts
Daily Newspaper Retail Inserts
Sunday Newspaper ROP
Daily Newspaper ROP
response
• Approximately 4.5 of those 8 purchased or responded to the Shared Mail they had read.
Source: NFO Research, Inc. Based on 49,014 consumer responses
readership + response = sales
www.mailsouth.comCheck out our website for more information including a downloadable media kit, testimonials, Program Planner deadline dates, product offerings, and more!
generate
more sales with the
mailbox
[email protected] specific information on how you can reach your customers!
