The Power of Data in Digital Marketing · The Power of Data in Digital Marketing 22 Month Total...
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The Power of Data in Digital Marketing Recruiting
Transcript of The Power of Data in Digital Marketing · The Power of Data in Digital Marketing 22 Month Total...
The Power of Data in Digital
Marketing
Recruiting
The Power of Data in Digital Marketing 2
1. Source: Pew Research2. Source: Nielsen3. Source: 37 Video Marketing Statistics You Need To Know For 2017 Infographic4. Source: www.statista.com
Social Media81% US adult population 18-65 use
social media.4
VideoEnjoyment of
video ads increase purchase intent
by 97% and brand association
by 139%.3
Mobile 60% of digital
content is consumed on mobile;
52% of time is spent on mobile apps like Facebook.2
Internet3B global users.
84% US ages 18-65 use
the internet.1
The Necessity of Digital Marketing
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% using the internet constantly or several times a day:
Fleet Managers Owner-Operators Company Drivers Dealers
88% 62% 60% 93%
Source: Randall-Reilly Connectivity Studies 2017
Connectivity in the Trucking Industry
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Jan 1, 2017 - Sep 30, 2017 compared to Jan 1, 2016 - Sept 30, 2016
YOY Increases in Users
17.21%19.46%
Our audiences are growing.
The Power of Data in Digital Marketing
TruckDriver
State of Georgia
License Class
OTR Experience
General Truck Driver Target
VS
2-3years
Your Specific Driver Target
How can you identify your specific driver target online?
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Audience Built by Data
How do we build our audiences?... with DATA
Owner-Operators
Behavioral Data
Applicant Data
EquipmentData
298KCompany
Drivers
65.7kTeams
17.6kDealer
Contacts
2.1MTotal Audience
Truck Driver Recruiting Audience
1.6MOwner-
Operators
27KStudents
54KTeams
13KFlatbed
21KReefer
20KTanker
21KLease
Purchase
*Audience data powered by RigDig® Business Intelligence , and Driver Applicant Database
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Audience Built by Data
Measurable OutcomesMarket Insights
How We Work
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Our data services provide targeting insights and measure the results of your campaign.
Our digital marketing services are powered by our data so you reach the right drivers at the right time.
Our industry-leading media and events give you insider knowledge and branding power.
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Customize Your Audience By:
Driver Type
OTR Experience
Driving Record
Location
Type of Haul Online Behavior
More
Audience Built by Data
LicenseClass
2-3years
Once you’ve built yourdriver audience with data,how do you reach them?
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Tagged Audience
4.2MEmail Addresses
774KWebsite Page Views
1.5MMagazine Recipients
403K
Randall-Reilly’s Trucking Touchpoints
Social Followers
774KNewsletter Subscribers
292KMonthly Mobile Page Views
740KEvent Registrants
58K
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Google SearchDisplay
FacebookGmail YouTube
LinkedIn SnapchatInstagram
CCJOverdrive Truckers News
Successful Dealer
Target your custom audience on multiple platforms.
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Google Search Ads
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YouTube InStream Ad
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Facebook News Feed Ad
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Facebook Right Column Ad
We get as close as possible to the point of decision
to drive measurable outcomes.
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Website Traffic
Demo Requests
Booth Traffic Phone Calls
Form Submissions
Job Applications
Measurable Outcomes
1
Awareness
Brand Awareness
Social Engagement
Video Views
2
Consideration
3
Decision
How do we measure outcomes?
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Month Total Unique Leads
Unique Inbound Leads
Unique Calls Cost Cost Per Lead
JAN 18 499 425 74 $27,188 $54.41
FEB 18 420 374 46 $23,688 $56.32
MAR 18 617 561 56 $35,188 $57.05
Placement Spend
Truckers News Newsletter $395
Facebook Lead Ads $5,000
Multi-channel - Mobile $1,595
Multi-channel - Location 1 $5,000
Multi-channel - Location 2 $3,500
Multi-channel - Location 3 $4,500
Overdrive print ad $2,598
TOTAL $27,188.00
Channel PlacementsTruckers News
Newsletter2%
Facebook Lead Ads22%
Multi-channel -Mobile 7%
Multi-channel - Location 122%
Multi-channel - Location 2
15%
Multi-channel -Location 320%
OVD print ad12%
Sample Client Trend Report2018 Tracking Summary
Calls by Hour (CTM)
Mar 6, 2017 - Nov 1, 2017
128 Average Calls Per HourFilters applied: ClientName contains Contract Freighters, Inc- CFI
Click Totals by PlatformDec 25, 2015 - Oct 11, 2017, by Month
5,248,192 Total ImpressionsFilters applied: ClientName contains Contract Freighters, Inc- CFI
Leads by DayMay 7, 2013 - Nov 1, 2017
2,773 LeadsFilters applied: ClientName contains Contract Freighters, Inc- CFI
Leads by StateMay 7, 2013 - Nov 1, 2017
2,773 LeadsFilters applied: ClientName contains Contract Freighters, Inc- CFI
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Custom Report for: Client A
Digital Marketing Leads
How does it all work together?
Display Ads Facebook Lead Ads
TexasTruck Driver
Your Audience Built by Data
Form Conversions
Sample Form Conversions Campaign
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Display Ads
Get QuoteYour display ad featuring your product
FormConversions
Your Landing Page
Truck Driver
Texas
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Contact a recruiter
FormConversions
Facebook Lead Ads
TruckDriver
Texas
28
GeorgiaTruck Driver OTR Experience License Class
Sample Phone Call Campaign
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2-3years
Your Audience Built by Data
Google SearchFacebookCIG
Phone Calls
Phone Calls
Tracked Phone Number
Google Search
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TruckDriver
Georgia
CareersInGear.com
Phone Calls
31
TruckDriver
Georgia
Phone Calls
32
TruckDriver
Georgia
Contact a recruiter
Facebook Lead Ads
Who is your target audience?
7/22/19
