The Power of Data in Digital Marketing€¦ · General Target Landscaper VS. How can you target...
Transcript of The Power of Data in Digital Marketing€¦ · General Target Landscaper VS. How can you target...
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The Power of Data in Digital
Marketing
Landscaping
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1. Source: Pew Research2. Source: Nielsen3. Source: 37 Video Marketing Statistics You Need To Know For 2017 Infographic4. Source: www.statista.com
Social Media81% US adult population 18-65 use
social media.4
VideoEnjoyment of
video ads increase
purchase intent by 97% and
brand association by
139%.3
Mobile 60% of digital
content is consumed on
mobile; 52% of time is
spent on mobile apps
like Facebook.2
Internet3B global
users. 84% US ages
18-65 use the internet.1
The Necessity of Digital Marketing
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Global Internet Users
3,000,000,000
Google ”Landscaping" Audience
680,000,000
Narrowed Interests
4,600,000
Landscaping Industry Actual Size
913,480
Your Target Prospects
10,000
Targeting Your Audience
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Active Buyer of Landscaping Equipment
State of Alabama
Average Age of Equipment 3+ Years
Owner of 3+ Zero Turn Mowers
3+
Your Specific Landscaper Target
General Target
Landscaper
VS
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How can you target your actual prospects online?
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Audience Built by Data
How do we build our audiences?... with DATA
Firmographic Data
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1MTotal Calls
Generated For Clients
1.42B2018 Total Digital Campaign Impressions
Data-Powered Digital Marketing Services
755KTotal
Unique Calls
1.5MTotalLeads
777KTotal
Unique Short Forms
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Audience Built by Data
Measurable Outcomes
Market Insights
How We Work
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Our data services provide insights to target key prospects and measure the results of your campaign.
Our digital marketing services are powered by our data and the expertise of our nearly one hundred team members, so you reach the right prospects at the right time.
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Customize Your Audience By:
Equipment Age
Equipment Owned
Location
Shop Size Online Behaviors
Brand Affinity
More
Audience Built by Data
WarrantyCycles
5+
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Once you’ve built youraudience with data,
how do you reach them?
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Total Landscaping Contacts
828K
Company Count
156KPhone Numbers
297K
Social Followers
80KTagged Audience
550KFacebook Match
2.1M
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Google SearchDisplay
FacebookGmail YouTube
LinkedIn SnapchatInstagram
Target your custom audience on multiple platforms.
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Google Search Ads Display Ads
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YouTube InStream Ad
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Facebook News Feed Ad
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Facebook Right Column Ad
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We get as close as possible to the point of decision
to drive measurable outcomes.
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Website Traffic
Demo Requests
Booth Traffic
Consideration
Social Engagement
Brand Awareness
Phone Calls
Form Submissions
Job Applications
Video Views
Measurable Outcomes
Awareness Decision
1 2 3
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How do we measure outcomes?
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Month Total Budget Total Impressions Total Clicks Total CTR Total
ConversionsTotal CPL
Total Conversion
Rate
Total Views
Total VTR
Total CPV
MAY $5,600.00 110,745 1,617 1.46% 58 $62.07 3.59% 7,897 14.57% $0.25
JUNE $5,600.00 77,943 1,308 1.68% 69 $52.17 5.28% 3,857 10.35% $0.52
JULY $5,600.00 58,609 959 1.64% 94 $38.30 9.80% 3,903 9.63% $0.51
Media
Search
YouTube
Channel Placements
Sample Client Trend Report2019 Tracking Summary
May19%
July 53%
June 28%
May42%
July28%
June30%
Three-Month Conversion % Three-Month VTR %
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Gain Insight Into Your Audience By:
Market Insights
Opportunity Analysis by
Channel
ROI by Campaign
Brand Loyalty Segmentation
Sales Territory
Management
Lead Attribution by Channel
Lead Scoring
CRM Integration
Much More
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How does it all work together?
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Display Ads Facebook Lead Ads
TexasLandscaper
Your Audience Built by Data
Form Conversions
Sample Short Form Campaign
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Get QuoteYour display ad featuring your product
Display Ads
Landscaper
Texas
FormConversions
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FormConversions
Facebook Lead Ads
Landscaper
Texas
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State of Michigan
Landscaper
Your Audience Built by Data
Google Search Display Ads
Phone Calls
Average Age of Equipment 2-5 years
Landscaping Industry
Facebook Lead Ads
Sample Phone Call Campaign
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Facebook Lead Ads
Phone Calls
Landscaper
Geography
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Phone Calls
Google Search
Landscaper
Geography
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Video Views
Sample Brand Awareness Campaign
U.S.Landscaper
Your Audience Built by Data
YouTube Video Ads
Facebook Video Ads
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SKIP AD
Landscaper
U.S.
Video Views
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Who is your target audience?
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